Compare # Tag Inspector: pricing, alternatives and how it compares Tag Inspector inventories tags and cookies and audits consent with simulated visitors, on a schedule. Trackingplan reads the hits your real users send, consent state included. This page covers what Tag Inspector does, what it publishes about pricing, and when each fits. discover ## Two methods, two questions Tag Inspector Tag Inspector, by InfoTrust, calls itself a “Tag Auditing and Monitoring Platform”. It inventories every tag and cookie across your sites, lets you document how each tag should load under your consent policy per region, audits the sites with simulated visitors in each consent condition, and tracks the remediation of the violations it finds. Trackingplan Trackingplan reads the hits your real users send to your analytics, marketing and product tools, with the consent state of each one, and tells you when a vendor fires before the banner is answered, when personal data leaves in a hit, or when a release changes what arrives. No simulated visitors, no audit calendar. ## What Tag Inspector is and who it fits Tag Inspector is InfoTrust’s tag auditing platform; taginspector.com now redirects to its product page at infotrust.com. In October 2026 its page describes a “proprietary browser-based application” that will “Automatically inventory every tag and cookie across your websites”, including the tags other third parties load, and runs “Scalable monthly privacy audits to surface risk”, keeping the historic records as a defensible trail. Around the inventory: consent policy management, where the team documents the data collection it expects in each region; violation details “that provide exactly what technical teams need”; remediation workflows with notes and action logs; a “Realtime PII Monitoring” feature that flags clear-text personal data collected via tags or surfaced in URLs, described as “a tag-based solution”; and the Tag Explorer Chrome extension for single-page checks. Its page addresses Data Protection Officers and IT directors. It fits a privacy or governance team that needs a documented inventory, a policy per region, an audit history it can show a regulator, and a workflow to assign and close what the audits find. ## Tag Inspector pricing: what is public Tag Inspector does not publish prices. Its page says licenses are “purpose-built” for each site ecosystem, points to a separate license page for standard options and add-ons, and offers a free audit as the entry point. There is no public calculator, no listed plans and no stated trial length, so any figure you read elsewhere is a quote someone received, not a list price. What is public is the model: a license per site ecosystem, with monthly audits as the unit of work. Expect the conversation to start from how many sites and regions you want audited and how often. ## Where Tag Inspector is strong - **The inventory.** Every tag and cookie, including the ones other vendors piggyback, catalogued against a library of thousands of known platforms. - **Policy, then audit.** You write down what should load in each region and consent condition; the audit compares reality against it. - **The paper trail.** Monthly audits with history, violation details, notes and action logs: what a DPO needs to show what was found and fixed. - **Consent conditions covered.** Simulated visitors accept, reject, reject through Global Privacy Control, or make no choice, from the locations you select. ## Where simulated audits fall short Tag Inspector’s own FAQ says its consent auditing “leverages a scanning method to simulate users accessing various pages of your website(s).” A simulated visit covers the pages, locations and consent conditions the scan was set up with, when the audit runs. Real visitors arrive on pages the scan skipped, through campaign landings that did not exist last month, on app versions and browsers the scan did not use, and they do it every day, not once a month. That gap is where consent breaches live: a vendor added through GTM on a Tuesday that fires before the banner until the next audit, a pixel that respects the choice on desktop and ignores it on mobile. The PII monitoring is described as tag-based; its page does not say which traffic it observes, so treat the real-traffic question as one to ask in the demo. ## How Trackingplan differs Trackingplan does not simulate visitors. One tag, SDK or server-side hook, and it reads the hits your real users send to 170+ analytics and ad providers, each with the consent state the visitor actually chose. A tag that fires before consent is caught on the first real visitor it happens to, in the market and on the device where it happened, with the GTM release that introduced it. The compliance module, an add-on on Growth and included in Enterprise, adds PII monitoring, cookies monitoring and consent monitoring on that same traffic: personal data in a hit, cookies set without consent, vendors that ignore the choice, with GDPR, ePrivacy and CCPA-ready evidence trails. Issues arrive grouped, with a root cause, to the team responsible. Where it stops: Trackingplan does not write your cookie declaration or your privacy policy, and it does not scan a site that has no visitors. A CMP keeps the declaration; a scanner audits the empty staging site. Trackingplan tells you what production actually does, every day. ## Tag Inspector alternatives - **Same method, another vendor.** [ObservePoint](/alternative-to-observepoint) scans pages and journeys and publishes a pricing calculator; [DataTrue](/alternative-to-datatrue) runs consent tests per region as a managed service with published plans; [Data On Duty](/alternative-to-data-on-duty) also covers consent monitoring and cookie audits with scheduled tests. - **The declaration and the banner.** A CMP such as Cookiebot, OneTrust or Usercentrics keeps the cookie inventory and records consent; the [cookie audit tools](/blog/cookies-audit-tools) post compares them. - **A different method.** Trackingplan monitors the consent state of every real hit, continuously. The table below compares the two. For the method comparison behind privacy checks, read [how to detect PII leaks in marketing tracking](/blog/pii-leak-detection-tools). Competitor facts read on its own site on October 20, 2026. Tell us if something changed. comparison ## Tag Inspector vs. Trackingplan, feature by feature | Feature | Tag Inspector | Trackingplan | | --- | --- | --- | | Coverage & monitoring | | | | Coverage | The pages, locations and consent conditions each audit is set up with. | Every page, event and vendor your real users touch, in every consent state they choose. | | Method | Simulated visitors, scanning pages of your sites. | Real hits, read at the source as they are sent. | | Cadence | Monthly privacy audits, with history. | Continuous; issues when they appear, a daily digest. | | Setup & maintenance | | | | Initial setup | Document the expected data collection per region; configure sites, locations and consent conditions to scan. | Automatic. Vendors, events and consent behavior are inferred from real traffic. | | Maintenance | Keep the policy and the scan set-up current as sites and regions change. | None. New pages, vendors and releases are picked up from traffic. | | Privacy & consent | | | | Tag and cookie inventory | *■*Yes | *■*Yes | | Consent policy per region | *■*Yes | Consent Monitoring checks each vendor against the visitor’s choice. | | Tags firing before consent | On the simulated visits of each audit. | On every real hit, in the market and device where it happened. | | PII detection | Realtime PII Monitoring, described as tag-based. | PII monitoring on every hit sent to every vendor. | | Cookie declaration or privacy policy | *—*No | *—*No | | Issue management | | | | Remediation workflow | Violation details, notes and action logs. | Issue lifecycle, assigned to the team responsible, with the release that caused it. | | Root Cause Analysis | *—*No | *■*Yes | | Explore any user session | *—*No | *■*Yes | | Chrome extension | *■*Yes | *■*Yes | | Beyond privacy | | | | Analytics and pixel data quality | Tag presence and load behavior. | Events, properties, values and identifiers, across 170+ analytics and ad providers. | | Mobile apps and server-side | Websites. | Web, mobile and server-side on every plan. | | Pricing & cost | | | | Pricing | Not published. Licenses “purpose-built” per site ecosystem; a free audit as entry point. | By monthly sessions. Starter 89€/month, Growth 699€/month, Enterprise 2,000€/month; the compliance module at 249€/month on Growth, included in Enterprise. 9-day free trial. | [Start free trial →](https://app.trackingplan.com/signup) [Book a demo](/demo) trackingplan ## What Trackingplan does instead Consent, PII and tracking checks on real traffic, in every market and device, without an audit calendar. - ### Plug & play installation One tag, SDK or server-side hook. Events appear as traffic flows, on web, mobile and server. - ### Consent on every hit Each hit carries the consent state of the visitor who sent it. A vendor that fires before the banner is answered, or ignores a rejection, is caught on the first real visitor it happens to. - ### Alerts with a cause Every hit is audited around the clock. When a vendor, a cookie or a property changes, the issue arrives with its root cause and goes to the team responsible for it. > We came across exactly the solution we were looking for — and this is rare; it’s not every day you find something so perfectly suited to your problem. **David Rascón** Data & MarTech Consultant, Havas Media Network ![Havas Media Network logo](/images/695e4088ac2a68690388b766_havas-dark.svg) [Read their story →](/customer-stories/how-csa-havas-media-network-regained-client-trust-with-out-of-the-box-data-quality-monitoring) Book a demo ## Let’s see if we’re a match, data-style. This isn’t a sales call. A 30–45 minute conversation about your consent and data quality questions, where a monthly audit fits and where it doesn’t, and whether Trackingplan would catch what the scan misses. [Book a demo →](/demo) [Start free trial](https://app.trackingplan.com/signup) Other comparisons ## Trackingplan vs. our competitors See how Trackingplan differs from each of them. - [ObservePoint vs. Trackingplan Page scans and journey runs priced per year on a public calculator. Trackingplan reads real traffic, with no journeys to script. **Check alternatives to ObservePoint**](/alternative-to-observepoint) - [DataTrue vs. Trackingplan Scheduled journeys walked by a managed service, priced by pages scanned. Trackingplan reads real traffic continuously. **Check alternatives to DataTrue**](/alternative-to-datatrue) - [Seenaptic vs. Trackingplan Manual UTM and campaign checks are slow and error-prone. Trackingplan detects inconsistencies automatically. **Check alternatives to Seenaptic**](/alternative-to-seenaptic) - [Data On Duty vs. Trackingplan Manual setup, simulated tests, and scheduled executions can miss live issues. Trackingplan monitors real user interactions and tracking quality automatically. **Check alternatives to Data On Duty**](/alternative-to-data-on-duty) - [Avo vs. Trackingplan Predefined plans need manual review for changes. Trackingplan validates live tracking automatically. **Check alternatives to Avo**](/alternative-to-avo) - [BigQuery ML vs. Trackingplan Manual model setup, data exports, and rule configuration make anomaly detection complex. Trackingplan monitors real user interactions and validates tracking in real time. **Check alternatives to BigQuery ML**](/alternative-to-bigquery-anomaly-detection) - [GA4 Alerts vs. Trackingplan Manual thresholds and delayed notifications can miss issues. Trackingplan provides real-time alerts for anomalies and broken tracking. **Check alternatives to GA4 Alerts**](/alternative-to-ga4-alerts) - [Why Trackingplan stands apart Move beyond manual setups and synthetic tests with zero-config setup, automated discovery, and real-time monitoring of real user traffic. **The Trackingplan Difference**](/compare)