Blog · Author391 posts

# David Pombar

Read more from David, a Senior Product Strategist with 18+ years in digital product development and an atypical error detection knack.

Page 17

391 posts · newest first

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    17 minDigital AnalyticsDecember 24, 2025
    
    ### What is tag management: what is tag management and why it matters
    
    Explore what is tag management and how it helps your site. A TMS speeds pages, improves data accuracy, and gives marketers control without developers.
    
    by **David Pombar**](/blog/what-is-tag-management)
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    4 minDigital MarketingDecember 22, 2025
    
    ### The 10 Martech Changes That Defined 2025
    
    Discover the 10 biggest Martech changes of 2025, from AI-powered marketing and retail media growth to privacy and cookie updates.
    
    by **David Pombar**](/blog/the-10-martech-changes-that-defined-2025)
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    3 minDigital AnalyticsApril 30, 2025
    
    ### Microsoft Consent Mode Guide: Prepare by May 5
    
    Microsoft Consent Mode becomes mandatory on May 5. Learn how agencies can deploy it, stay GDPR-compliant, and keep conversion tracking intact.
    
    by **David Pombar**](/blog/microsoft-consent-mode-guide)
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    6 minDigital AnalyticsJanuary 17, 2025
    
    ### From 'not set' to Clear Attribution: Diagnosing Session Problems with session\_start
    
    Diagnose session issues and resolve attribution problems, such as 'not set' values or inflated direct traffic, by analyzing GA4's session\_start parameter.
    
    by **David Pombar**](/blog/diagnosing-not-set-session-problems-with-session-start)
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    5 minDigital MarketingNovember 24, 2023
    
    ### Effective Monitoring of UTM Naming Conventions: Best Tracking Practices
    
    Tired of sneaky errors in your campaign attribution messing with your ROAS? See how Trackingplan monitors UTM naming to keep your campaigns on track.
    
    by **David Pombar**](/blog/effective-monitoring-of-utm-naming-conventions-best-tracking-practices)
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    4 minData GovernanceNovember 17, 2023
    
    ### How to Assess your Data Maturity Level?
    
    Learn about the data quality maturity model, a framework that helps businesses assess and evaluate how well their company is leveraging their data.
    
    by **David Pombar**](/blog/how-to-assess-your-data-maturity-level)
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    5 minData QualityOctober 13, 2023
    
    ### Debug Analytics Problems with Trackingplan
    
    Find where all the errors compromising the quality of your data errors have occurred, why, and how you can solve them with Trackingplan's Warning Debug.
    
    by **David Pombar**](/blog/debug-analytics-problems-with-trackingplan)

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