Blog · Author39 posts # Mariona Martí At Trackingplan since 2022, Mariona turns complex analytics challenges — tags, consent, broken conversions — into relatable stories that connect with the analytics community. Latest 39 posts · newest first - [ 6 minDigital AnalyticsOctober 30, 2026 ### What your site sends vs what analytics platforms receive Compare one analytics event at the source, the request, the server, and the destination, and learn what each layer can and cannot prove. by **Mariona Martí**](/blog/what-your-site-sends-vs-what-analytics-receives) - [ 8 minDigital AnalyticsOctober 20, 2026 ### AI analytics agents compared: what each one can see Six AI analytics tools compared by the evidence they read, how they work, and where they stop, for teams asking why GA4 and ad conversions dropped. by **Mariona Martí**](/blog/ai-analytics-agents-compared) - [ 11 minDigital AnalyticsOctober 9, 2026 ### Meta Pixel and CAPI debugging tools compared Data Advisor, GTM Preview, DevTools, Test Events, Diagnostics, server logs, and Trackingplan: what each one proves when you debug Meta Pixel and CAPI. by **Mariona Martí**](/blog/meta-pixel-capi-debugging-tools) - [ 8 minData GovernanceOctober 9, 2026 ### How to detect PII leaks in marketing tracking Network inspection, vendor diagnostics, synthetic audits, pattern detection, and live monitoring: what each method catches when PII leaks into tracking. by **Mariona Martí**](/blog/pii-leak-detection-tools) - [ 6 minDigital MarketingApril 20, 2026 ### Marketing Attribution Tools: How to Measure Campaign ROI Accurately Learn how attribution tools measure ROI across channels and ensure data accuracy with real-time monitoring and clean tracking. by **Mariona Martí**](/blog/marketing-attribution-tools-how-to-measure-campaign-roi-accurately) - [ 21 minDigital MarketingJanuary 16, 2026 ### Mastering Analytics in Advertising to Maximize Your ROI Unlock the true power of analytics in advertising. This guide demystifies KPIs, attribution, and data quality to help you drive real campaign growth and ROI. by **Mariona Martí**](/blog/analytics-in-advertising) - [ 19 minDigital AnalyticsJanuary 14, 2026 ### A Practical Guide to Customer Journey Analytics Unlock powerful insights with our guide to customer journey analytics. Learn to map user behavior, fix data issues, and drive real business growth. by **Mariona Martí**](/blog/customer-journey-analytics) - [ 23 minDigital AnalyticsJanuary 12, 2026 ### Website Audit Checklist: Master Your Marketing Tech and ROI Discover a website audit checklist to uncover issues in analytics, tags, and data privacy, boosting ROI and data quality. by **Mariona Martí**](/blog/website-audit-checklist) - [ 21 minDigital AnalyticsJanuary 11, 2026 ### What Is a Website Audit and How Does It Improve Performance? Uncover what is a website audit with this practical guide. Learn how to diagnose critical issues and transform your site's health, traffic, and conversions. by **Mariona Martí**](/blog/what-is-a-website-audit) - [ 19 minData GovernanceJanuary 6, 2026 ### How to Prevent Data Loss in Analytics and Marketing Learn how to prevent data loss with proven strategies. Safeguard your marketing and analytics data with actionable tips on observability and governance. by **Mariona Martí**](/blog/how-to-prevent-data-loss) - [ 5 minData GovernanceAugust 13, 2025 ### Prevent CCPA Fines and PII Leaks with Continuous Privacy Monitoring Avoid CCPA privacy breaches and PII leaks with continuous consent monitoring, automated privacy audits, on-device anonymization, and CMP compliance checks. by **Mariona Martí**](/blog/prevent-privacy-fines-ccpa-gdpr-trackingplan) - [ 6 minData QualityJune 30, 2025 ### What is Data Integrity? Definition, Types & Best Practices Let’s delve into the world of data integrity to understand what it is, why it is important, its characteristics, and its threads. by **Mariona Martí**](/blog/what-is-data-integrity) - [ 8 minData QualityJune 22, 2025 ### How to Measure Data Quality: Key Metrics and Methods to Improve It Meet the 6 core data dimensions you can use to know how to assess data quality to understand the impact . by **Mariona Martí**](/blog/how-to-measure-data-quality) - [ 11 minData QualityJune 17, 2025 ### How to Pitch Marketing Data Quality – and Get Stakeholders On Board Learn how to explain marketing data quality issues in business terms to get buy-in from decision-makers and protect your ad budget. by **Mariona Martí**](/blog/how-to-pitch-marketing-data-quality-and-get-stakeholders-on-board) - [ 5 minDigital AnalyticsOctober 31, 2024 ### Tracking Horror Stories: Tales from the Digital Analytics Trenches Solve your tracking errors and campaign attribution woes with our insights into pixel monitoring and analytics data quality. by **Mariona Martí**](/blog/tracking-horror-stories-tales-from-the-digital-analytics-trenches) - [ 7 minDigital MarketingJanuary 19, 2024 ### Data and Analytics Challenges for Digital Marketing in 2024 Delve into some of the biggest challenges for digital marketing and gain insights on how to navigate this ever-changing landscape to optimize your strategies. by **Mariona Martí**](/blog/data-and-analytics-challenges-for-digital-marketing-in-2024) - [ 6 minData GovernanceNovember 10, 2023 ### Evaluating the Impact of Healthcare HIPAA Privacy Rule in Digital Analytics HIPAA compliance comes with some obligations for healthcare organizations that want to leverage their digital analytics. Let’s uncover them in this article. by **Mariona Martí**](/blog/evaluating-the-impact-of-healthcare-hipaa-privacy-rule-in-digital-analytics) - [ 5 minData QualityOctober 27, 2023 ### Optimize Data Validation within your actual analytics schema with Event Types Discover Trackingplan’s event types to facilitate the way you navigate through your data and optimize data validation within your actual analytics schema. by **Mariona Martí**](/blog/optimize-data-validation-within-your-actual-analytics-schema-with-event-types) - [ 5 minDigital MarketingOctober 20, 2023 ### Prioritizing Marketing Over Data Quality: A Costly Mistake Your journey to marketing success starts with accurate analytics tracking. Learn why prioritizing marketing over analytics can ultimately be a costly mistake. by **Mariona Martí**](/blog/prioritizing-marketing-over-analytics-a-costly-mistake) - [ 5 minTrackingplanOctober 6, 2023 ### How to Get Started With Trackingplan Find answers to the most commonly asked questions about Trackingplan's onboarding process in order to better leverage the great potential of our tool. by **Mariona Martí**](/blog/how-to-get-started-with-trackingplan) - [ 4 minDigital AnalyticsSeptember 29, 2023 ### The True Costs of Data Debt Learn how clean analytics tracking can serve as the antidote to data debt, ensuring data accuracy, reliability, and integration across teams and platforms. by **Mariona Martí**](/blog/the-true-costs-of-data-debt) - [ 2 minData GovernanceSeptember 22, 2023 ### How To Use Trackingplan's Notes Templates To Optimize Team Collaboration Learn how to bridge the communication gap across product, business, and marketing teams using Trackingplan's Notes Template. by **Mariona Martí**](/blog/how-to-use-trackingplans-notes-templates-to-optimize-team-collaboration) - [ 5 minTrackingplanSeptember 15, 2023 ### 10 things you didn’t know about Trackingplan Let's uncover 10 things you may not know about Trackingplan that will reshape your perception of our automated solution. by **Mariona Martí**](/blog/10-things-you-didnt-know-about-trackingplan) - [ 5 minData QualitySeptember 8, 2023 ### Bulletproof Your Digital Analytics with Data Validation Let's delve into data validation methods for your digital analytics to help you leverage your data collection efforts while preserving your data quality. by **Mariona Martí**](/blog/bulletproof-your-digital-analytics-with-data-validation) Trackingplan ## See everything. 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