Blog · Author38 posts # Mariona Martí At Trackingplan since 2022, Mariona turns complex analytics challenges — tags, consent, broken conversions — into relatable stories that connect with the analytics community. Page 2 38 posts · newest first - [ 4 minTrackingplanAugust 18, 2023 ### Master Data Observability with Trackingplan’s Digests Stay in the loop about all you need to know about the state of your data at the beginning of your work day with Trackingplan's Digests. by **Mariona Martí**](/blog/master-data-observability-with-trackingplans-daily-digests) - [ 3 minDigital MarketingAugust 4, 2023 ### User Acquisition & Attribution Report: Uncover the Origins of Your Success Discover the two latest features released by Trackingplan to supercharge your analytics and marketing efforts - User Acquisition and Attribution Report. by **Mariona Martí**](/blog/user-acquisition-attribution-report-uncover-the-origins-of-your-success) - [ 3 minDigital AnalyticsApril 25, 2023 ### Migrate to GA4: All You Need to Know If you don't want to be caught off guard, Trackingplan has the solution to help you migrate to GA4 successfully and smoothly. by **Mariona Martí**](/blog/all-you-need-to-know-about-switching-to-ga4-before-getting-started) - [ 4 minDigital MarketingMarch 10, 2023 ### Why You Should Care About First Party Data? Discover why developing a strategy to better leverage first party data is key in a world where privacy is becoming a must after decades of consumer mistrust. by **Mariona Martí**](/blog/the-death-of-third-party-cookies-why-you-should-care-about-first-party-data) - [ 6 minData QualityFebruary 28, 2023 ### Automate your Digital Analytics QA process Discover how Trackingplan's Digital Analytics QA solution can help you enhance the quality of your first-party data by **Mariona Martí**](/blog/why-is-quality-assurance-important-in-your-digital-analytics) - [ 4 minData GovernanceFebruary 20, 2023 ### Are you Protecting your First Party Data? 3 key questions you should ask to ensure your company is unlocking the full potential of your first party data. by **Mariona Martí**](/blog/are-you-protecting-your-first-party-data) - [ 2 minTrackingplanJanuary 31, 2023 ### Evolving into a QA Tool for your Digital Analytics Becoming a Quality Assurance tool for your Digital Analytics, joining Y Combinator, new features... Dive into the biggest Trackingplan’s milestones in 2022. by **Mariona Martí**](/blog/evolving-into-a-qa-tool-for-your-digital-analytics-a-2022-trackingplan-journey) - [ 7 minDigital AnalyticsNovember 15, 2022 ### 7 Signs Your Google Analytics is Broken Discover what to do when Google Analytics reports are broken and learn how to fix the causes to attract more visitors to your site and improve your metrics. by **Mariona Martí**](/blog/7-signs-your-analytics-is-broken-and-how-to-fix-it) - [ 4 minTrackingplanNovember 13, 2022 ### Exploiting the Value of Data: Why Trackingplan was Born The mission of Trackingplan and its five founders is to close the data trust gap and put clients in control of the whole analytics lifecycle. by **Mariona Martí**](/blog/exploiting-the-value-of-data-why-trackingplan-was-born) - [ 9 minData QualityNovember 12, 2022 ### The Business Risks of Poor Data Quality Learn how poor data quality can make you rely on inaccurate business intelligence, negatively affecting your strategies, your KPIs, and your business outcomes. by **Mariona Martí**](/blog/what-are-the-business-risks-of-poor-data-quality) - [ 6 minDigital AnalyticsOctober 25, 2022 ### Event Tracking: The Definitive Guide Event tracking provides data on how visitors engage with a website, allowing SEO and PPC techniques to be optimized for maximum effectiveness. by **Mariona Martí**](/blog/event-tracking-the-definitive-guide) - [ 7 minData GovernanceOctober 19, 2022 ### Why you need Data Governance? Learn about Data Governance, a set of principles for managing data throughout its life cycle that offers transparency and protection against non-compliance. by **Mariona Martí**](/blog/what-is-data-governance-and-why-do-you-need-it) - [ 5 minDigital AnalyticsSeptember 30, 2022 ### How to Create a Customer Data Tracking Plan? Learn why you need a data tracking plan to understand your digital analytics and offer your customers meaningful experiences based on high-quality data. by **Mariona Martí**](/blog/how-to-create-a-customer-data-tracking-plan) - [ 4 minDigital AnalyticsAugust 9, 2022 ### Tracking plan template: what to include and why it matters Download a free tracking plan template (CSV) and learn what an event tracking plan contains, who uses it, and how to keep it true once the code ships. by **Mariona Martí**](/blog/what-is-a-tracking-plan-why-it-matters) Trackingplan ## See everything. Miss nothing. Your implementations audited around the clock with real-time, real-user data. 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