[Trackingplan](/categories/news) January 31, 2023 # Evolving into a QA Tool for your Digital Analytics Becoming a Quality Assurance tool for your Digital Analytics, joining Y Combinator, new features... Dive into the biggest Trackingplan’s milestones in 2022. ![](/images/64994225b80181b90166ae3e_unnamed-modified.avif) **[Mariona Martí](/author/mariona-marti)** Digital Marketing Specialist 2 min read · 451 words ## Joining Y Combinator We welcomed 2022 with the most fantastic news a start-up can receive: Joining [**Y Combinator**](https://www.ycombinator.com/)**,** the world's top technology accelerator. With a percentage rate of only 1.5%, and out of 17,000 applications received worldwide, the journey that laid ahead being backed by this prestigious business accelerator was a game changer and the challenge we were waiting for to give our users a real solution for the well-known problem all of our founders had suffered in the past: bad data. ![Tweet from Y Combinator](/images/65f0887ce771b7570a698af6_YCombinator-announcement.avif) ## Evolving into a QA tool for your analytics Make something people want. This was, indeed, what we learned from Y Combinator. The strong expert input given by advisors such as [Diego Mariño](https://www.linkedin.com/in/diegomarino/), [Sergio Álvarez Leiva](https://twitter.com/saleiva), [Jaime Novoa](https://twitter.com/jaimenovoa) ([K Fund](https://www.kfund.vc/)), [Michael Seibel](https://twitter.com/mwseibel), [Brad Flora](https://twitter.com/bradflora) ([Y Combinator](https://www.ycombinator.com/)), and [Kirby Winfield](https://twitter.com/kirbywinfield) ([Ascend Ventures](https://www.ycombinator.com/)) was key in shaping **a solution that delivered value from day one to our clients**. We knew that analytics and user tracking implementations are especially prone to bugs and breakages. However, we realized that, when it comes to the development cycle of tracking implementations, analytics is generally done later and on top ([Smith, 2001](https://www.drdobbs.com/shift-left-testing/184404768)). So, if there’s one thing that has shaped Trackingplan during 2022, this has to be its **shift into a QA tool for your analytics**. ![Bird-view of a testing pipeline from left to right: Development Testing - Pre-production Validation - Production Monitoring](/images/65f1649d2b2ca670ab7209b0_Production-Monitoring.avif) Until that moment, what we had was a solution that found bugs and regressions in your analytics and tracking automatically, which was great. However, we soon realized this was not avoiding the emergence of problems and costs related to the data downtime between the bug and its fix. So, why not do it for analytics and tracking too? We felt the need to introduce additional quality control steps to speed up our client’s net productivity, and that’s why we made tracking become [a first-class citizen in your QA](/blog/shifting-left-your-analytics-testing). Now, Trackingplan can monitor your testing deployments and automatically compare them to your baseline. This will allow you to see the difference between one release and the next, detecting broken events or schemas before releasing them. ## Big costumers, big features Big businesses require big solutions, and with the arrival of top brands to Trackingplan, it also become visible our need to develop new features that fulfilled the unique needs of their analytics. Thanks to that, in 2022 we came across the greatest [product updates](/changelog) launched in Trackingplan so far: ![List of the greatest product updates launched in Trackingplan in 2022.](/images/65f08801ccbf0f6f9ee89eb6_Trackingplan-Product-updates-in-2022.avif) [***Trackingplan***](/) *is applied by medium to large enterprises, like Typeform, Freepik or Travelperk to monitor and test their analytics and tracking integrations.* [***Get started today***](https://app.trackingplan.com/signup) *to experience the benefits of Trackingplan first-hand and automatically validate your Digital Analytics health. For more information, you can always* [***book a demo***](https://calendar.app.google/zVwy6x5zqiPpJ5ae7)*.* On this page 1. [*01*Joining Y Combinator](#joining-y-combinator) 2. [*02*Evolving into a QA tool for your analytics](#evolving-into-a-qa-tool-for-your-analytics) 3. [*03*Big costumers, big features](#big-costumers-big-features) **Stop babysitting tags** Trackingplan audits your real user data around the clock and flags issues before they cost you. [Start free trial →](https://app.trackingplan.com/signup) ![](/images/64994225b80181b90166ae3e_unnamed-modified.avif) **Mariona Martí** Digital Marketing Specialist Learn from Mariona, a Digital Marketing expert empowering businesses with accurate analytics and error-free attribution at Trackingplan. Share Copy link [LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.trackingplan.com%2Fblog%2Fevolving-into-a-qa-tool-for-your-digital-analytics-a-2022-trackingplan-journey) [X](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.trackingplan.com%2Fblog%2Fevolving-into-a-qa-tool-for-your-digital-analytics-a-2022-trackingplan-journey&text=Evolving%20into%20a%20QA%20Tool%20for%20your%20Digital%20Analytics) Read next [All Blog →](/blog) - [ 13 minTrackingplanSeptember 28, 2026 ### Same models, different answers. Inside the new agentic Trackingplan: how it works, and why it isn’t comparable to an LLM with an MCP. by **Alexandros Andre Chaaraoui**](/blog/same-models-different-answers) - [ 10 minTrackingplanJuly 24, 2026 ### A third of the team. Four times the PRs each. Higher quality. Our engineering team went from eight people to three while output hit record highs and bugs fell by half. 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