[Trackingplan](/categories/news) August 18, 2023 # Master Data Observability with Trackingplan’s Digests Stay in the loop about all you need to know about the state of your data at the beginning of your work day with Trackingplan's Digests. ![](/images/64994225b80181b90166ae3e_unnamed-modified.avif) **[Mariona Martí](/author/mariona-marti)** Digital Marketing Specialist 4 min read · 923 words Digests are one way to practice [marketing observability](/blog/marketing-observability): a daily look at what broke and what changed in the data your site and apps collect, without opening a dashboard. ## Introducing Trackingplan’s Digests In a sentence, Trackingplan’s Digests could be summarized as **“all you need to know about the state of your data collection efforts at the beginning of your work day”**. As your data observability assistant, Trackingplan will send you an email or Slack on a daily basis with a general overview of the state of your data so your team can work on what they do best instead of having to find those errors by themselves. That way, our Digests offers a collaborative guide that connects teams throughout an organization, ensuring every member involved in the data collection process stays updated about any new or existing problem affecting the quality of your digital analytics in order to easily set priorities and address issues promptly based on them. ### Inside Trackingplan’s Digests These are all the valuable insights you’ll quickly glean from just checking Trackingplan’s Digests on a daily basis: #### New problems detected The first thing [Trackingplan's digests](/changelog/new-digest-variables) will notify you of is any new problem that may have arisen in your digital analytics. Moreover, Trackingplan will also provide a brief description of the problem to help you identify the cause of the issue and see at a glance what exactly needs to be addressed. Trackingplan will also pinpoint which provider is causing the problem from all your analytics services (Segment, Google Analytics, Amplitude, etc.). ![New problems' view in Trackingplan's Daily Digest](/images/6745888442dca75e04a918b9_65f17c7b9d27e145d095a539_new-problems-daily-digest.avif) #### New events, properties, and user attributes detected Trackingplan will also notify you about any new event, property, or user attribute discovered in your data layer. From then, Trackingplan will start monitoring it automatically, trying to identify patterns, detect anomalies, and automatically connect dots to create value from data that was hidden in plain sight. ![New events' view in Trackingplan's Daily Digest](/images/6745888442dca75e04a918ad_65f17c923497d30424831fa8_new-events-daily-digest.avif) #### Unresolved problems Trackingplan’s Digests will also remind you of any existing problem that hasn’t been addressed yet to ensure no critical problem goes unnoticed. As with new problems, Trackingplan will also provide you with a brief description of what is happening to help you identify the cause of the issue. However, if there are warnings that are less important or you just don’t want to tackle them for the moment, you also have the option to [mute your warnings](/changelog/mute-warnings) to avoid them from appearing in your Digests unless you unmute them again. This will allow you to focus only on those warnings that have a higher priority or are affecting a crucial funnel in your customer journey. ![Unresolved problems' view in Trackingplan's Daily Digest](/images/6745888442dca75e04a918c5_65f17ca9f03a6e3e0d428f6d_unresolved-problems-daily-digest.avif) #### A summary of how your starred items are performing Here is where you can have a quick summary of the performance of your starred events, user attributes, and acquisition data (referrers, campaigns, mediums, sources, landings, and pages) to have easy access to the most important data collection elements. ![Starred items stats' view in Trackingplan's Daily Digest](/images/6745888442dca75e04a918a9_65f17cbf485719759dcf9cea_starred-items-ststs-daily-digest.avif) #### Summarized statistics for each of your analytics services Here is where you can have a quick summary of each of your analytics services to have an overview of the performance of your digital analytics across different platforms and third-party integrations. #### Summarized statistics of your User Acquisition data Here is where you will see statistics for all your referrers, campaigns, mediums, sources, landings, and pages so you can see the results of your marketing investments at a glance. ![User Acquisitions stats' view in Trackingplan's Daily Digest](/images/6745888442dca75e04a918bd_65f17cd46382ef122b422ae5_acquisition-summary-daily-digest.avif) #### Summarized statistics for each of your pixels And finally, thanks to our Digests, you will also be able to stay on top of all the SaaS tools used in your frontends to ensure your pixels are operating optimally and that everything is being measured and monitored as you expect. ![Pixels stats' view in Trackingplan's Daily Digest](/images/6745888442dca75e04a918c2_65f17ce9ed7f3c4f563ac5c4_pixels-summary-daily-digest.avif) ## Personalized Digests But that’s not all. At Trackingplan we’re all about making things clear and smooth for all teams. That’s why we’re proud to announce that Trackingplan has recently added the possibility to set up [**personalized digests**](/changelog/personalized-digests) ** to foster seamless collaboration and ensure** ** only the right information goes to the right people**. Trackingplan’s personalized digests have been created to ensure every department is aware of its responsibilities (#DEV, #PRODUCT, #MKT) and to encourage the ownership of every squad in the analytics generated by their developments. While the possibilities are endless, we have created some use cases to help you leverage the full potential of our new personalized digests. - Create a personalized digest for only those events marked with the label *#marketingteam*, and add only the members of your company in that department. ![Use case 1](/images/6745888442dca75e04a918b0_65f17d09320adfa7733a9ab8_personalized-digest-by-teams.avif) - Create a personalized digest for only those events marked with the label *#bug* so that the development team in your organization can receive concise and straightforward digests about all the problems affecting your digital analytics. ![Use case 2](/images/6745888442dca75e04a918b3_65f17d23056861b5e08271e7_personalized-digest-daily-digest.avif) - Create a personalized digest for only those events happening in *Google Analytics*, and add only your analytics teams there. ![Use case 3](/images/6745888442dca75e04a918b6_65f17d434231b90d5ad67ecc_personalized-digest-by-provider.avif) - Have a personalized digest for only those events marked as *starred* to quickly see the most important parts of your customer data collection at a glance. ![Use case 4](/images/6745888442dca75e04a918a4_65f17d5930117792053fbcb9_personalized-digest-.-starred-items.avif) ## Elevating Data Observability with Trackingplan Trackingplan's Digests provides users with an intuitive, concise, and informative overview of their data's health and performance. By addressing the challenges of data complexity and information overload, the Daily Digest enables businesses to streamline their data observability efforts, unlocking insights and setting priorities to tackle new and existing problems affecting their data quality to ultimately optimize their user experiences. Embrace the future of data observability with Trackingplan's Digests – a simple yet powerful tool that empowers you to harness the true potential of your data just by effortlessly introducing the email addresses of those team members you want them to be receiving the daily digest. [***Get started today***](https://app.trackingplan.com/signup) *to experience the benefits of* [***Trackingplan***](/) *first-hand and automatically validate your Digital Analytics health.* *For more information, you can always* [***book a demo***](https://calendar.app.google/zVwy6x5zqiPpJ5ae7)*.* Part of[Marketing observability: what it is and how it differs](/blog/marketing-observability) On this page 1. [*01*Introducing Trackingplan’s Digests](#introducing-trackingplan-s-digests) 2. [*02*Personalized Digests](#personalized-digests) 3. [*03*Elevating Data Observability with Trackingplan](#elevating-data-observability-with-trackingplan) **Stop babysitting tags** Trackingplan audits your real user data around the clock and flags issues before they cost you. [Start free trial →](https://app.trackingplan.com/signup) ![](/images/64994225b80181b90166ae3e_unnamed-modified.avif) **Mariona Martí** Digital Marketing Specialist At Trackingplan since 2022, Mariona turns complex analytics challenges — tags, consent, broken conversions — into relatable stories that connect with the analytics community. Share Copy link [LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.trackingplan.com%2Fblog%2Fmaster-data-observability-with-trackingplans-daily-digests) [X](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.trackingplan.com%2Fblog%2Fmaster-data-observability-with-trackingplans-daily-digests&text=Master%20Data%20Observability%20with%20Trackingplan%E2%80%99s%20Digests) Read next [All Blog →](/blog) - [ 13 minTrackingplanSeptember 28, 2026 ### Same models, different answers. 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Real-time alerts about errors or changes in your data, campaigns, pixels, privacy and consent. Let AI flag issues before they cost you. [Start free trial →](https://app.trackingplan.com/signup) [Book a demo](/demo)