Blog442 posts # Notes on data you can trust. Analytics data quality, marketing observability, privacy, and the tracking that feeds them. Written by the people building Trackingplan. Page 15 442 posts · newest first - [ 19 minDigital AnalyticsFebruary 9, 2026 ### Why Google Analytics Not Set Is Breaking Your Reports and How to Fix It Seeing 'google analytics not set' in your reports? Our guide demystifies this common GA4 issue, showing you how to diagnose the causes and fix them for good. by **David Pombar**](/blog/google-analytics-not-set) - [ 18 minDigital AnalyticsFebruary 8, 2026 ### Website audit template: free CSV download and 11 more Download a free website audit template as CSV: tracking, UTMs, PII, consent and conversions, with owner and status. Plus 11 boards and sheets compared. by **David Pombar**](/blog/web-audit-template) - [ 16 minDigital AnalyticsFebruary 8, 2026 ### Master the TikTok Pixel Helper A Practical Guide A practical guide to using the TikTok Pixel Helper. Learn to install the tool, diagnose common errors, test events, and understand its critical limitations. by **David Pombar**](/blog/tiktok-pixel-helper) - [ 13 minDigital AnalyticsFebruary 7, 2026 ### A Marketer's Guide to the LinkedIn Pixel Helper Master the LinkedIn Pixel Helper to debug your Insight Tag. Learn why manual checks fail and how automated monitoring ensures flawless conversion tracking. by **David Pombar**](/blog/linkedin-pixel-helper) - [ 18 minDigital AnalyticsFebruary 7, 2026 ### What is digital marketing analytics: A Practical Guide to Growth Learn what is digital marketing analytics and how to turn data into measurable growth with essential metrics, tools, and actionable insights. by **David Pombar**](/blog/what-is-digital-marketing-analytics) - [ 16 minDigital AnalyticsFebruary 6, 2026 ### Google Analytics audit checklist: 10 checks for GA4 Ten GA4 audit checks, from property setup to consent and custom dimensions: what each one catches, the evidence to inspect, and who owns the fix. by **David Pombar**](/blog/google-analytics-audit-checklist) - [ 18 minDigital AnalyticsFebruary 6, 2026 ### Why Last-Touch Attribution Is Blinding Your Marketing Strategy Uncover the hidden flaws in last-touch attribution. This guide explains what this model really shows and how to get a more accurate view of your marketing ROI. by **David Pombar**](/blog/last-touch-attribution) - [ 19 minDigital AnalyticsFebruary 5, 2026 ### Website Accessibility Lawsuits a Guide to Protecting Your Site Understand website accessibility lawsuits with this guide. Learn how to prevent ADA litigation, follow WCAG standards, and keep your website compliant. by **David Pombar**](/blog/website-accessibility-lawsuits) - [ 16 minDigital AnalyticsFebruary 5, 2026 ### Meta Pixel Helper: how to use it and what it misses Go beyond the basics with our guide to the Meta Pixel Helper. Learn to install, use, and troubleshoot common errors for perfect ad campaign tracking. by **David Pombar**](/blog/meta-pixel-helper) - [ 11 minDigital AnalyticsFebruary 4, 2026 ### Allowing Third Party Cookies Chrome a Practical Guide Learn about allowing third party cookies chrome with our guide. Get clear steps for desktop and mobile, plus insights for developers and analysts. by **David Pombar**](/blog/allowing-third-party-cookies-chrome) - [ 19 minDigital AnalyticsFebruary 4, 2026 ### What is conversion tracking and how does it work Unlock the essentials of what is conversion tracking. This guide breaks down how it works, what to measure, and the tools you need to prove marketing ROI. by **David Pombar**](/blog/what-is-conversion-tracking) - [ 18 minDigital AnalyticsFebruary 3, 2026 ### How to Eliminate Tracking Cookies for Better Online Privacy Learn how to eliminate tracking cookies with this practical guide. Discover actionable steps for browser settings, consent management, and server-side tracking. by **David Pombar**](/blog/how-to-eliminate-tracking-cookies) - [ 16 minDigital AnalyticsFebruary 3, 2026 ### What Is Pixel Tracking and Why Does It Matter? Unlock the power of pixel tracking. This guide explains what is pixel tracking, how it works, and its vital role in modern digital marketing and analytics. by **David Pombar**](/blog/what-is-pixel-tracking) - [ 20 minDigital AnalyticsFebruary 2, 2026 ### What a Conversion Optimization Expert Actually Does Go behind the scenes with a conversion optimization expert. Learn the data-driven strategies they use to turn website visitors into loyal customers. by **David Pombar**](/blog/conversion-optimization-expert) - [ 18 minDigital AnalyticsFebruary 2, 2026 ### How to Improve Data Quality and Rebuild Trust in Your Analytics Learn how to improve data quality with our guide. Fix tracking errors, establish solid governance, and automate QA for analytics you can finally trust. by **David Pombar**](/blog/how-to-improve-data-quality) - [ 21 minDigital AnalyticsFebruary 1, 2026 ### Anomaly detection in BigQuery: a practical guide Practical guide to anomaly detection in bigquery: prep data, build BQML models, tune results, and automate alerts with SQL examples. by **David Pombar**](/blog/anomaly-detection-in-bigquery) - [ 22 minDigital AnalyticsFebruary 1, 2026 ### Top 10 Data Integrity Best Practices for 2026 Discover the top 10 data integrity best practices for your analytics stack. Learn to prevent, detect, and validate data quality for reliable insights. by **David Pombar**](/blog/data-integrity-best-practices) - [ 18 minDigital AnalyticsJanuary 31, 2026 ### How to Measure Marketing Effectiveness in a Data-Driven World Learn how to measure marketing effectiveness with proven strategies. Go beyond vanity metrics to validate data, choose the right models, and drive growth. by **David Pombar**](/blog/measure-marketing-effectiveness) - [ 22 minDigital AnalyticsJanuary 31, 2026 ### Web analytics audit checklist: 10 steps Is your data trustworthy? Use our comprehensive web analytics audit checklist to validate tracking, ensure data quality, and maximize your ROI in 2026. by **David Pombar**](/blog/web-analytics-audit-checklist) - [ 19 minDigital AnalyticsJanuary 30, 2026 ### Boosting Email Click-Through Rates A Practical Guide Struggling with low email click-through rates? This guide unpacks benchmarks, common tracking errors, and actionable strategies to improve your CTR. by **David Pombar**](/blog/email-click-through-rates) - [ 19 minDigital AnalyticsJanuary 30, 2026 ### Web analytics audit: how to run one and trust your data Learn a practical web analytics audit to fix tracking errors, validate data, and build a trustworthy analytics strategy you can rely on. by **David Pombar**](/blog/web-analytics-audit) - [ 15 minDigital AnalyticsJanuary 29, 2026 ### What is a good CTR? Search 3.17%, display 0.5%, email 2.5% Search ads average 3.17% CTR (WordStream), display about 0.5%, email 2.5% (HubSpot). What is good per channel, and when a lift is a tracking error. by **David Pombar**](/blog/good-ctr-rate) - [ 19 minDigital AnalyticsJanuary 28, 2026 ### Click Rate vs Click Through Rate A Guide for Data-Driven Marketers Struggling with click rate vs click through rate? This guide breaks down the differences, calculations, and strategic uses for accurate marketing analysis. by **David Pombar**](/blog/click-rate-vs-click-through-rate) - [ 20 minDigital AnalyticsJanuary 28, 2026 ### Mastering Data Quality Monitoring to Build Unshakeable Trust in Analytics Unlock reliable insights with our complete guide to data quality monitoring. Learn key metrics, best practices, and tools to fix errors and trust your data. by **David Pombar**](/blog/data-quality-monitoring) Trackingplan ## See everything. Miss nothing. Your implementations audited around the clock with real-time, real-user data. Real-time alerts about errors or changes in your data, campaigns, pixels, privacy and consent. Let AI flag issues before they cost you. [Start free trial →](https://app.trackingplan.com/signup) [Book a demo](/demo)