Blog442 posts

# Notes on data you can trust.

Analytics data quality, marketing observability, privacy, and the tracking that feeds them. Written by the people building Trackingplan.

Page 19

442 posts · newest first

-   [
    
    4 minData GovernanceFebruary 20, 2023
    
    ### Are you Protecting your First Party Data?
    
    3 key questions you should ask to ensure your company is unlocking the full potential of your first party data.
    
    by **Mariona Martí**](/blog/are-you-protecting-your-first-party-data)
-   [
    
    2 minTrackingplanJanuary 31, 2023
    
    ### Evolving into a QA Tool for your Digital Analytics
    
    Becoming a Quality Assurance tool for your Digital Analytics, joining Y Combinator, new features... Dive into the biggest Trackingplan’s milestones in 2022.
    
    by **Mariona Martí**](/blog/evolving-into-a-qa-tool-for-your-digital-analytics-a-2022-trackingplan-journey)
-   [
    
    7 minDigital AnalyticsNovember 15, 2022
    
    ### 7 Signs Your Google Analytics is Broken
    
    Discover what to do when Google Analytics reports are broken and learn how to fix the causes to attract more visitors to your site and improve your metrics.
    
    by **Mariona Martí**](/blog/7-signs-your-analytics-is-broken-and-how-to-fix-it)
-   [
    
    4 minTrackingplanNovember 14, 2022
    
    ### Shifting Left your Analytics Testing
    
    Avoid compromising your data with Trackingplan’s fully automated Quality Assurance solution for your digital analytics.
    
    by **Alexandros Andre Chaaraoui**](/blog/shifting-left-your-analytics-testing)
-   [
    
    4 minTrackingplanNovember 13, 2022
    
    ### Exploiting the Value of Data: Why Trackingplan was Born
    
    The mission of Trackingplan and its five founders is to close the data trust gap and put clients in control of the whole analytics lifecycle.
    
    by **Mariona Martí**](/blog/exploiting-the-value-of-data-why-trackingplan-was-born)
-   [
    
    9 minData QualityNovember 12, 2022
    
    ### The Business Risks of Poor Data Quality
    
    Learn how poor data quality can make you rely on inaccurate business intelligence, negatively affecting your strategies, your KPIs, and your business outcomes.
    
    by **Mariona Martí**](/blog/what-are-the-business-risks-of-poor-data-quality)
-   [
    
    6 minDigital AnalyticsOctober 25, 2022
    
    ### Event Tracking: The Definitive Guide
    
    Event tracking provides data on how visitors engage with a website, allowing SEO and PPC techniques to be optimized for maximum effectiveness.
    
    by **Mariona Martí**](/blog/event-tracking-the-definitive-guide)
-   [
    
    7 minData GovernanceOctober 19, 2022
    
    ### Why you need Data Governance?
    
    Learn about Data Governance, a set of principles for managing data throughout its life cycle that offers transparency and protection against non-compliance.
    
    by **Mariona Martí**](/blog/what-is-data-governance-and-why-do-you-need-it)
-   [
    
    5 minDigital AnalyticsSeptember 30, 2022
    
    ### How to Create a Customer Data Tracking Plan?
    
    Learn why you need a data tracking plan to understand your digital analytics and offer your customers meaningful experiences based on high-quality data.
    
    by **Mariona Martí**](/blog/how-to-create-a-customer-data-tracking-plan)
-   [
    
    4 minDigital AnalyticsAugust 9, 2022
    
    ### Tracking plan template: what to include and why it matters
    
    Download a free tracking plan template (CSV) and learn what an event tracking plan contains, who uses it, and how to keep it true once the code ships.
    
    by **Mariona Martí**](/blog/what-is-a-tracking-plan-why-it-matters)

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