Support · Category14 questions # Why Trackingplan? Find answers to the most commonly asked questions about the benefits of choosing Trackingplan to help you leverage the value of your digital analytics. ### Get Support Reach out to our support team for assistance with any questions or issues. [support@trackingplan.com →](mailto:support@trackingplan.com) ### Chat to Sales Talk to our sales team to learn how Trackingplan can help your business. [sales@trackingplan.com →](mailto:sales@trackingplan.com) ### Visit our Learning Center Explore our detailed documentation to get the most from Trackingplan's features. [Explore our documentation →](/docs) 01 14 questions ?How does Trackingplan automatically discover my analytics and marketing setup? tp Trackingplan's auto-discovery engine works by passively listening to all outbound network requests from your site or app. Without any manual schema definition or configuration, it automatically identifies every analytics tool you're sending data to - including event trackers, pixels, CDPs, and ad platforms. With it, it builds a live inventory of all events, properties, UTMs, and campaigns being collected. This process starts immediately after installation and requires zero input from your team. [Open this answer →](/faqs/how-does-trackingplan-automatically-discover-my-analytics-and-marketing-setup) ?How does Trackingplan's AI Debugger identify the root cause of analytics errors? tp When Trackingplan detects an anomaly, its AI debugging engine analyzes the affected events, properties, and context to automatically pinpoint the root cause. Instead of a generic alert, you get a structured diagnosis: a plain-language summary of the issue, the most likely root cause hypothesis, recommended actions to fix it, and the conditions under which it occurs - with sample hits to reproduce the problem. What makes this especially powerful is the Potential Impact analysis. Rather than framing issues as purely technical, Trackingplan estimates the business consequences of leaving them unresolved - such as the effect on ROAS, conversion tracking, campaign attribution, or data reliability. This makes it significantly easier to prioritize fixes and communicate their value to stakeholders, clients, or leadership. [Open this answer →](/faqs/how-does-trackingplans-ai-debugger-identify-the-root-cause-of-analytics-errors) ?What is Trackingplan? tp Trackingplan is a fully automated data QA and observability solution for your digital analytics created to ensure your data never breaks and always arrives to your specifications by automatically documenting all the data that flows between your sites and apps to third-party integrations. Trackingplan creates a single source of truth where all teams involved in first-party data collection can collaborate, automatically receive notifications when things change or break in your [**digital analytics**](/categories/digital-analytics), marketing automations, pixels, or campaigns, and easily debug any problem by being provided with the root cause of the problems affecting your data quality. Moreover, Trackingplan’s fully automated digital analytics QA solution has been designed to ensure the quality of your data at every stage by spotting bugs in your test cases for you before going into production. That way, you can avoid compromising your data by catching errors before they break your digital analytics. [Open this answer →](/faqs/what-is-trackingplan-2) ?How does Trackingplan monitor UTM naming conventions? tp Trackingplan can help you monitor UTM naming conventions to prevent errors in the attribution of your campaigns and ensure error-free UTMs and ROAS calculations. This is how: ## **Campaign validation** With Trackingplan, you can set up complex validation rules for your UTMs to monitor and ensure the consistency of our naming conventions across different teams dealing with traffic acquisition. That way, with Trackingplan’s validation campaign functions, you can be immediately alerted anytime we detect inconsistencies in your naming conventions that are against your own requirements and User Acquisition specification rules. This will help you streamline error-resolution processes by being able to fix those issues before compromising the performance of your marketing campaigns. ![](/images/67347b302bdde28b5e535e32_66fe5bfa95e86de268d53516_6560cc07caeea449780ef9ba_30.avif) To learn more about [**utm naming conventions**](/blog/effective-monitoring-of-utm-naming-conventions-best-tracking-practices), we have a special blog post for it. ## Use Trackingplan's UTM Builder Tool Use Trackingplan's [**UTM Builder Tool**](/utm-builder-tool), a ** Free Campaign URL Generator** that not only helps you create customized UTM-tagged URLs but also sends alerts if your [** UTM parameters don’t follow best practices**](/utm-builder-tool). This ensures your campaign tracking remains consistent and accurate across channels, giving you reliable data to evaluate performance. [Open this answer →](/faqs/how-does-trackingplan-monitor-utm-naming-conventions) ?Why is Trackingplan different from other data observability solutions? tp Unlike other SaaS with setups that take between weeks and months or even force you to change how you code your analytics, Trackingplan is installed in minutes, doesn’t require technical skills to set up or use, and actually observes all the customer data, no matter its nature. **Minutes instead of months. No company disruption** Trackingplan can be installed by anyone that has access to a tag manager or can include a script or SDK in a website or app while allowing all teams involved in the data collection process to keep working as they used to without changing the way you code your analytics or forcing you to pass all your data through us in order to process it. **All integrations out of the box** Trackingplan starts listening to all the data your sites and apps are already sending to your third-party integrations, whether they’re analytics, marketing automations, pixels, or campaigns right after its installation. What’s more, since our backend understands what each piece of data means, we can identify patterns, detect anomalies, and automatically connect dots to create value from data that was hidden in plain sight. [Open this answer →](/faqs/why-is-trackingplan-different-from-other-data-observability-solutions) ?Can Trackingplan prevent errors in my campaign naming conventions to ensure error-free UTMs? tp Sure, Trackingplan supports **complex validation rules for your UTMs to allow** marketing teams to validate that the campaigns they run comply with their naming conventions. With it, Trackingplan will automatically alert you any time your campaign names don’t meet the custom rules or the naming conventions you’ve defined to get it fixed before compromising the performance of your marketing campaigns. Here's a breakdown of how Trackingplan can help you: ## **Campaign Validation** Trackingplan allows setting up rules and validations using [regex or enums](/docs/data-validation). This enables you to define specific criteria and formats for UTMs, ensuring consistency across various teams and campaigns.**‍** ## **Complex Validation Functions** **‍** Yet, Trackingplan also supports more intricate validations. For example, it can detect combinations that don't align with your specified conventions, like disallowing 'Black Friday' as a campaign keyword if the medium is 'press', among many others. ![](/images/67347b302bdde28b5e535e32_66fe5bfa95e86de268d53516_6560cc07caeea449780ef9ba_30.avif) ## **Validation Beyond Campaigns** **‍** Trackingplan’s validation functions are not limited to campaigns alone. Indeed, Trackingplan allows setting validations for various acquisition data points, including landings, referrals, pages, mediums, sources, and even event attributions. ## **Automated Monitoring and Documentation** **‍** The tool automatically documents statistics for various elements, such as referrers, campaigns, mediums, etc., providing a centralized view to check the consistency of your UTMs. That’s how you can spot inconsistencies in your naming conventions at a glance, highlighting areas that might need optimization for better tracking and ROI calculation. ![](/images/67347b302bdde28b5e535e35_66fe5bfa95e86de268d5351e_6560d198d27c5aa16db8b4b0_64cd0c8a6e5eee291afc58a9_Screenshot-202023-08-04-20at-2015.52.15-20-1-20-1-20-1.avif) To learn more about [**utm naming conventions**](/blog/effective-monitoring-of-utm-naming-conventions-best-tracking-practices), we have a special blog post for it. ## Trackingplan's UTM Builder Tool Use **Trackingplan's UTM Builder Tool**, a [** Free Campaign URL Generator**](/utm-builder-tool) designed to simplify and enhance your campaign tracking across multiple marketing channels. This tool allows you to easily create customized, UTM-tagged URLs that follow best practices for tracking source, medium, and campaign information in a standardized format. With Trackingplan's UTM Builder Tool, you’ll receive proactive alerts if your UTM parameters deviate from recommended best practices, helping to maintain data accuracy and uniformity. By setting up error-free UTM parameters, this tool provides you with consistent, high-quality data, ensuring that each campaign's performance metrics are correctly attributed. [Open this answer →](/faqs/can-trackingplan-prevent-errors-in-my-campaign-naming-conventions-to-ensure-error-free-utms) ?What are the advantages of using Trackingplan? tp Trackingplan ensures your digital analytics, marketing automation, pixels, or campaigns never break and lets you create alerts on everything that matters to you and your company. Here are some of the benefits of using Trackingplan. - **Automatically discover and document all the data you’re collecting.** Online businesses rely on several external services to do analytics, product development, marketing automation, or sales (Google Analytics, Amplitude, Hubspot, Adjust, Intercom, Salesforce, Pipe drive, Braze…). However, as businesses grow, it also does the increasing complexity of having a big picture of it, as data is scattered and siloed across different SaaS repositories. Trackingplan automatically connects all the data that flows between your sites and apps to third-party integrations in just one dashboard to provide you with powerful cross-service insights while saving your company hours of work, infrastructure, and dedicated data teams. - **Get rid of outdated spreadsheets.** Trackingplan provides a roadmap for every member involved in the data collection process to ensure the data of your digital analytics, acquisition, pixels, and campaigns are accurately collected, responsibly managed, and integrated efficiently across teams and platforms by offering you an always-updated single source of truth with the real picture of your digital analytics. This removes the need to create and maintain various spreadsheets that constantly get outdated or other siloed and scattered data repositories. - **Automatically detect problems and see the root causes to efficiently debug them.** [The New York Times](https://www.linkedin.com/company/the-new-york-times/) noted that data scientists usually spend from 50 to 80 percent of their time collecting and preparing unruly digital data before it can be used for strategic decision-making. Trackingplans spots problems for you and automatically alerts you whenever things break or change. From unexpected data fluctuations to traffic anomalies, schema problems, or rogue events. That way, you can ensure your data always arrive according to your specifications, and receive meaningful contextual information about where and why any of your errors happened in order to quickly debug the problem. - **QA your analytics.** Trackingplan provides a fully automated QA solution that empowers companies with accurate and reliable digital analytics without changing your current tests. Exactly, just plug & Play. Our end-to-end coverage helps you prevent your test executions from breaking your analytics before going into production by automatically showing you the regressions found between them and their baseline. [Open this answer →](/faqs/what-are-the-advantages-of-using-trackingplan) ?Is Trackingplan a tool for digital analysts only? tp At Trackingplan we know that data collection is a team sport. That is why our mission is to provide an always-updated single source of truth about the status of your digital analytics to ensure all teams involved in the data collection process are on the same page and ensure all the customers’ interactions within your company are accurately collected, responsibly managed, and integrated efficiently across teams and platforms. In that sense, Trackingplan offers a space conceived and designed to help any member involved in the data collection process within an organization, like data analysts, marketing teams, or developers. [Open this answer →](/faqs/is-trackingplan-a-tool-for-digital-analysts-only) ?How do I know if Trackingplan is for me? tp Trackingplan is built for digital analysts, developers, and marketing teams who deal with data quality issues. If your team spends time manually auditing tracking implementations, debugging broken events, or discovering data errors after they have already affected reports or ad spend, Trackingplan automates that entire process. It detects errors in real time, so you can focus on insights, not data firefighting. You can get started for free with no credit card required. [Open this answer →](/faqs/what-is-trackingplan) ?Can I use Trackingplan to monitor websites and apps? tp Yes, Trackingplan monitors both websites and mobile apps. Once installed – via Google Tag Manager, a `` snippet, or mobile SDKs for iOS and Android – Trackingplan automatically discovers and monitors all analytics tools you're sending data to, including GA4, Adobe Analytics, Meta Pixel, TikTok Ads, Google Ads, Mixpanel, Amplitude, Segment, HubSpot, Adjust, Braze, and any custom in-house collector. No manual configuration required. For further information, you can always read our documentation to get [step-by-step instructions about each installation method](/docs/installing-trackingplan). [Open this answer →](/faqs/can-i-use-trackingplan-to-monitor-websites-and-apps) ?Will Trackingplan affect my site's visitor experience or performance? tp Not at all. Trackingplan is designed to have a minimal impact on your site. Our lightweight tag, only 10kb in size, has no significant effect on page load times. Additionally, our SDKs are optimized to ensure that your app's performance remains unaffected.The Trackingplan tag loads asynchronously with the page content, responding in less than 500ms. This means that it won't slow down your site's loading speed. Furthermore, once the configuration is stored in the browser cache, it won't be reloaded during subsequent page views for a period of 24 hours.With Trackingplan, you can gather the data you need without compromising the visitor experience or your site's performance. [Open this answer →](/faqs/does-trackingplan-affect-website-and-app-performance) ?Can I use Trackingplan to automatically QA analytics? tp Yes, Trackingplan’s automated Analytics QA solution is designed to protect the integrity of your data by detecting errors before they affect your reporting or decision-making. It continuously monitors your analytics events and validates them against your specifications, ensuring that the data collected is accurate, consistent, and reliable. Any discrepancies are automatically flagged, helping your team quickly address issues and maintain trustworthy analytics across all implementations. Think of it as a **QA layer that runs 24/7,** validating every event automatically — so you don’t have to. [Open this answer →](/faqs/can-i-use-trackingplan-to-automatically-qa-analytics) ?Can I use Trackingplan to securely migrate to GA4? tp Whether you have the classic client-side GTM setup or you are already fully advanced with GTM server-side tagging, **you can use Trackingplan to check if the migration works.** Trackingplan automatically discovers the tag implementation you have in your Universal Analytics data layer. That way, you can quickly check if your events are being fired according to your specifications every time you migrate any of your tags to GA4 to can ensure you never lose data throughout the process. If you’re feeling worried about migrating and the implementation process or you are unsure of where to start or what to do next, [**Trackingplan's GA4 migration checklist**](/guides/ga4-migration-checklist-transition-guide) has the solution to help you transition successfully and smoothly. [Open this answer →](/faqs/can-i-use-trackingplan-to-securely-migrate-to-ga4) ?What is a tracking plan? tp A tracking plan is a document that businesses use to ensure that all the data points coming from their customers’ interactions are accurately collected, responsibly managed, and integrated efficiently across teams and platforms. In this sense, a tracking plan serves as a collaborative tool that connects teams throughout an organization to interpret data, glean intelligence, and execute it, thus empowering them to meet their objectives. A tracking plan helps any member involved in the data collection process within an organization, like data analysts, product managers, app developers, or marketing analysts, detect all data collection activity changes, improve data quality, and track users' interactions. In addition, it provides a roadmap for developers to implement data tracking efficiently and serves as a key reference for analysts and product managers responsible for interpreting the data and creating better customer strategies though them. [Open this answer →](/faqs/what-is-a-tracking-plan) Support ## Do you have any questions? Your questions are important to us. If there's anything on your mind that hasn't been addressed, reach out to us. [Let's talk →](mailto:support@trackingplan.com?subject=Trackingplan%20-%20Faqs) Trackingplan ## See everything. Miss nothing. Your implementations audited around the clock with real-time, real-user data. Real-time alerts about errors or changes in your data, campaigns, pixels, privacy and consent. Let AI flag issues before they cost you. [Start free trial →](https://app.trackingplan.com/signup) [Book a demo](/demo)