Blog · Category70 posts # Paid Media Conversions, pixels and the signals your ad platforms bid on. Ad platforms bid on the conversions you send them. These posts cover conversion tracking and its validation, Meta Pixel and Conversions API, deduplication, UTMs, and why GA4 and the ad platforms report different numbers for the same campaign. Start here 4 picks - [ 10 minPaid MediaOctober 28, 2026 ### Why GA4 and ad platforms report different conversions GA4, Google Ads, Meta, and TikTok count conversions by different rules. Align what you compare first, then look for missing, doubled, or broken events. by **David Pombar**](/blog/ga4-vs-ad-platform-conversions) - [ 25 minPaid MediaApril 21, 2026 ### Conversion tracking validation: find broken conversions How to tell broken conversion tracking from a real drop in orders or leads, trace one result to each ad platform, and validate tracking so it stays right. by **David Pombar**](/blog/conversion-tracking-validation) - [ 6 minPaid MediaMay 19, 2026 ### Google Ads conversions don’t match Analytics: what to check Why Google Ads and GA4 count different conversions, which gaps are expected, and the checks that tell a reporting difference from a tracking problem. by **David Pombar**](/blog/google-ads-conversions-dont-match-analytics) - [ 15 minPaid MediaMay 6, 2026 ### CAPI deduplication issues: diagnose, fix, prevent Diagnose, fix, and prevent CAPI deduplication issues. Avoid inflated conversions, wasted ad spend, and accurately track results on Meta & other platforms. by **David Pombar**](/blog/capi-deduplication-issues) Latest 70 posts · newest first - [ 10 minPaid MediaOctober 28, 2026 ### Why GA4 and ad platforms report different conversions GA4, Google Ads, Meta, and TikTok count conversions by different rules. Align what you compare first, then look for missing, doubled, or broken events. by **David Pombar**](/blog/ga4-vs-ad-platform-conversions) - [ 11 minPaid MediaOctober 9, 2026 ### Meta Pixel and CAPI debugging tools compared Data Advisor, GTM Preview, DevTools, Test Events, Diagnostics, server logs, and Trackingplan: what each one proves when you debug Meta Pixel and CAPI. by **Mariona Martí**](/blog/meta-pixel-capi-debugging-tools) - [ 11 minPaid MediaAugust 12, 2026 ### Running Facebook Ads: Your 2026 Guide to Real Results Master running Facebook ads with a playbook on campaign structure, targeting, creative testing, tracking, and optimization. by **David Pombar**](/blog/running-facebook-ads) - [ 10 minPaid MediaAugust 11, 2026 ### Ads Lead Generation: Proven Strategies for 2026 Master ads lead generation with proven strategies for campaign setup, tracking, attribution, and optimization at scale. by **David Pombar**](/blog/ads-lead-generation) - [ 10 minPaid MediaJuly 26, 2026 ### Mastering TikTok Smart+ Tracking Setup: Pixel + Events API Best Practices Master TikTok Smart+ Tracking Setup: Pixel + Events API Best Practices. Optimize ad performance with insights on architecture, deduplication, consent, & QA. by **David Pombar**](/blog/tiktok-smart-tracking-setup-pixel-events-api-best-practices) - [ 15 minPaid MediaJuly 25, 2026 ### Conversion tracking for Performance Max: setup guide Learn how to set up conversion tracking for Google Ads Performance Max with this step-by-step guide covering tags, enhanced conversions, and validation. by **David Pombar**](/blog/how-to-set-up-conversion-tracking-for-google-ads-performance-max) - [ 16 minPaid MediaJuly 24, 2026 ### Meta Pixel and Conversions API for Advantage+ campaigns Learn how to implement the Meta Pixel and Conversions API for Advantage+ campaigns with a step-by-step setup, deduplication, and verification workflow. by **David Pombar**](/blog/how-to-implement-the-meta-pixel-and-conversions-api-for-advantage-campaigns) - [ 23 minPaid MediaJuly 19, 2026 ### 10 Paid Media Examples with Analytics QA Strategies Discover 10 paid media examples across search, social, programmatic, CTV & more—complete with objectives, KPIs, targeting tactics and analytics QA tips. by **David Pombar**](/blog/paid-media-examples) - [ 10 minPaid MediaJuly 11, 2026 ### Google Ad Tags: A Practical 2026 Setup Guide Master Google ad tags with our 2026 setup guide. Learn to implement measuring and publisher tags effectively to maximize ad performance. by **David Pombar**](/blog/google-ad-tags-a-practical-2026-setup-guide-en) - [ 10 minPaid MediaJuly 4, 2026 ### ROAS Optimization: Five Layers That Compound Results Unlock greater profits with ROAS optimization. Learn five key layers to boost your return on ad spend and maximize your campaign success. by **David Pombar**](/blog/roas-optimization-five-layers-that-compound-results-en) - [ 10 minPaid MediaJuly 2, 2026 ### Paid Search Optimization: A 2026 Strategy Guide Master paid search optimization in 2026. Boost ROI and improve ad placement with strategic insights and AI-driven techniques. Learn more! by **David Pombar**](/blog/paid-search-optimization-a-2026-strategy-guide-en) - [ 9 minPaid MediaJune 18, 2026 ### Why Check for Broken Pixels: A Marketer's Guide Discover why check for broken pixels is essential for marketers. Ensure your data accuracy and campaign reliability by understanding pixel defects. by **David Pombar**](/blog/why-check-for-broken-pixels-a-marketers-guide-en) - [ 10 minPaid MediaJune 14, 2026 ### What Is Campaign Misconfiguration? A 2026 Guide Discover what is campaign misconfiguration and how it can derail your digital advertising efforts. Learn to optimize effectively in 2026! by **David Pombar**](/blog/what-is-campaign-misconfiguration-a-2026-guide-en) - [ 14 minPaid MediaJune 10, 2026 ### Top 5 tracklution.net Alternatives 2026 Discover 5 tracklution.net alternatives to enhance your tracking capabilities and solve analytics issues effectively. Compare the best options. by **David Pombar**](/blog/tracklution-net-alternatives-5-en) - [ 16 minPaid MediaJune 8, 2026 ### Bing Ads PPC Guide: From Setup to Profitable Scaling Master Bing Ads PPC with our step-by-step guide. Learn to plan, create, and optimize campaigns with a focus on bulletproof analytics and conversion tracking. by **David Pombar**](/blog/bing-ads-ppc) - [ 10 minPaid MediaJune 7, 2026 ### Why Monitor Ad Spend: A 2026 Guide for Marketers Discover why monitoring ad spend is crucial for marketers. Learn how precise tracking can save your budget and boost ROI in 2026! by **David Pombar**](/blog/why-monitor-ad-spend-a-2026-guide-for-marketers-en) - [ 12 minPaid MediaJune 1, 2026 ### Top 4 tracify.ai Tracking Software Alternatives 2026 Explore 4 tracify.ai alternatives to decide on the best tracking software for your digital marketing needs and enhance your data analysis. by **David Pombar**](/blog/tracify-ai-tracking-software-alternatives-4-en) - [ 13 minPaid MediaMay 30, 2026 ### How to Optimize Facebook Ads: A 2026 Playbook Learn how to optimize Facebook Ads with our complete 2026 playbook. Master campaign structure, testing, and measurement to fix broken tracking and boost ROI. by **David Pombar**](/blog/optimize-facebook-ads) - [ 11 minPaid MediaMay 29, 2026 ### Optimize Ad Spend Tutorial: Stop Wasting Your Budget Learn to maximize your ROI with our optimize ad spend tutorial. Stop wasting budget on ineffective strategies and boost your ad performance! by **David Pombar**](/blog/optimize-ad-spend-tutorial-stop-wasting-your-budget-en) - [ 12 minPaid MediaMay 24, 2026 ### Monitor Website Pixels Workflow: 2026 Marketer's Guide Learn to effectively monitor website pixels workflow to prevent costly campaign errors. Discover essential tools and troubleshooting tips! by **David Pombar**](/blog/monitor-website-pixels-workflow-2026-marketers-guide-en) - [ 19 minPaid MediaMay 23, 2026 ### Are My Google Ads Conversions Accurate? Audit & Fix Now Wondering 'are my Google Ads conversions accurate'? Our guide audits, validates data, and fixes discrepancies for reliable reporting. Get accurate insights! by **David Pombar**](/blog/are-my-google-ads-conversions-accurate) - [ 19 minPaid MediaMay 22, 2026 ### Duplicate conversion tracking: how to find and fix it Prevent inflated metrics. Detect, fix, & prevent duplicate conversion tracking across all platforms with our 2026 step-by-step guide. by **David Pombar**](/blog/duplicate-conversion-tracking) - [ 19 minPaid MediaMay 20, 2026 ### Ad Spend Tracking Accuracy: A Complete 2026 Guide Achieve true ad spend tracking accuracy. Learn to diagnose data discrepancies, fix common errors, and build reliable workflows to maximize your marketing ROI. by **David Pombar**](/blog/ad-spend-tracking-accuracy) - [ 6 minPaid MediaMay 19, 2026 ### Google Ads conversions don’t match Analytics: what to check Why Google Ads and GA4 count different conversions, which gaps are expected, and the checks that tell a reporting difference from a tracking problem. by **David Pombar**](/blog/google-ads-conversions-dont-match-analytics) Trackingplan ## See everything. Miss nothing. Your implementations audited around the clock with real-time, real-user data. Real-time alerts about errors or changes in your data, campaigns, pixels, privacy and consent. Let AI flag issues before they cost you. [Start free trial →](https://app.trackingplan.com/signup) [Book a demo](/demo)