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Tracking user behaviour will allow you to comprehend what your site's visitors are doing. With event tracking, you may collect crucial information about how users interact with your website, enabling you to make crucial marketing decisions.
The Google Analytics tracking tool is a great resource for anyone running a website. Information on your site's traffic sources, user behavior, and conversion rates (i.e., how many people subscribed to your newsletter or filled out a form to request a consultation) can be gleaned from this tool.
A tracking plan is a document used across an organisation that helps coordinate the different stakeholders using customer data collected from websites and applications. A Tracking plan contains all the data points coming from interactions with customers, trying to ensure that data is accurately collected, responsibly managed, and integrated efficiently across teams and platforms.
Data Governance is a set of principles for managing data throughout its life cycle that comprises a collection of practices, responsibilities, policies, standards, and measurements that ensure the efficient and effective use of information, enabling a company to accomplish its goals.