[Changelog](/changelog) May 10, 2024

# Google’s Consent Mode & Trackingplan

Ensure you’re not sending tracks to events whose consent for storing information has been denied with Trackingplan's integration with Google Consent Mode.

Released May 10, 2024 · 2 min read

![](/images/664b0f11d9e24b155797df05_consent_mode_exp.avif)

### Ensure compliance with Google’s Consent Mode

At Trackingplan, we're committed to ensuring compliance and empowering our users with the tools they need to navigate the complex landscape of data privacy regulations. That's why we're thrilled to announce our seamless integration of Google's Consent Mode parameters into Trackingplan!

### Understanding Google’s Consent Mode

[Google’s Consent Mode](/guides/implementing-consent-mode-ga4) offers a nuanced approach to handling user consent regarding data collection and usage for advertising and analytics purposes. These parameters, including actions like "granted," "denied," or "unknown," are crucial for maintaining compliance with data privacy regulations. For a deeper dive, resources like [Google's Consent Mode documentation](https://support.google.com/google-ads/answer/10548233?hl=en) and its [overview of privacy controls](https://support.google.com/analytics/answer/9019185?hl=en) offer a wealth of information.

### What does this mean for you?

With Trackingplan's integration of Google’s Consent Mode parameters, you can ensure that you're not sending tracks to events whose consent for storing information has been denied. Here’s how it works:

### Tracking Google’s Consent Mode Parameters

**Integration within Google Ads and Google Analytics 4 Destinations:** Google consent mode parameters will be tracked as attributions in Trackingplan, providing you with a comprehensive view of user consent actions within your Google Ads and Google Analytics 4 destinations in Trackingplan.

-   **gcs (Google Consent State):** This refers to the overall state of consent provided by the user.
-   **gcd (Google Consent Data):** This refers to the specific data related to user consent. It includes information about which types of data the user has consented to be collected and used.
-   **consent\_ad\_storage:** This relates to the user's consent for storing advertising-related data.
-   **consent\_analytics\_storage:** This refers to the user's consent for storing analytics-related data.
-   **consent\_ad\_user\_data:** This refers to the user's consent for the collection and usage of their personal data for advertising purposes.

### Enhanced Consent Visibility with Trackingplan

-   Easily monitor if you're sending tracks to events whose consent for storing information has been denied and swiftly pinpoint specific consent actions to facilitate proactive management and compliance with Google’s Consent Mode.
-   Create custom events or metrics to track events whose consent has been denied or is unknown with maximum precision to stay on top of these events effortlessly.
-   Create conditionals to ensure your properties are always required as long as their consent is granted and receive alerts if not.

### Ready to Dive In?

Are you ready to leverage the power of Google’s Consent Mode integration with Trackingplan? Learn more about [Google’s Consent Mode Parameters](https://developers.google.com/tag-platform/security/concepts/consent-mode) and how [Trackingplan can help you navigate data privacy regulations with ease in our documentation](/docs/googles-consent-mode).

Stay tuned for more updates as we continue to enhance Trackingplan to meet your evolving needs!

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