[Changelog](/changelog) October 14, 2026

# Products in TikTok pixel events

TikTok pixel events now list every product they carry: one per item in the contents list, or each id in content\_ids when there is no usable list.

Released October 14, 2026 · 1 min read

![](/images/changelog-tiktok-pixel-products.webp)

TikTok pixel events now list every product they carry. A `contents` list becomes one product per item, including when that list arrives as text. If there is no usable `contents` list, each id in `content_ids` is listed instead.

An id sent only as the singular `content_id` parameter is not listed, and the properties used for spec checks are unchanged.

**Who it is for:** ecommerce teams that check what TikTok receives for each product, not only that the event fired.

**Where:** every TikTok pixel event, in the hits and in the schema. More on what Trackingplan reads from ad platforms: [Coverage](/landings/coverage).

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