# Google’s Consent Mode Docs

DocsConsent Mode

[All docs](/docs)

What is Trackingplan

-   [Overview](/docs/overview)

The Trackingplan Way

-   [Automonitoring](/docs/how-it-works)
    -   [Events](/docs/events)
    -   [Properties](/docs/properties)
    -   [User Attributes](/docs/user-attributes)
    -   [Pages](/docs/pages)
    -   [Acquisition](/docs/acquisition)
    -   [Platform Metrics](/docs/platform-metrics)
-   [Automated Alert System](/docs/automated-alert-system)
    -   [Warnings & Updates](/docs/warning-and-updates)
    -   [Consent and Cookie Monitoring](/docs/consent-and-cookie-monitoring)
    -   [Pixel Monitoring](/docs/pixels-presence-monitoring)
    -   [Privacy Monitoring](/docs/data-privacy-monitoring)
    -   [Naming Conventions Monitoring](/docs/naming-conventions-monitoring)
    -   [Discover Releases](/docs/autodiscover-releases)
    -   [Data Validation](/docs/data-validation)
    -   [Deep Audits](/docs/deep-audits)
    -   [Digests](/docs/digests)

Getting Started

-   [Installing Trackingplan](/docs/installing-trackingplan)
    -   [For Websites](/docs/installing-trackingplan/installing-trackingplan-on-your-websites)
    -   [Webhooks](/docs/installing-trackingplan/installing-trackingplan-using-webhooks)
    -   [For Apps](/docs/installing-trackingplan/installing-trackingplan-in-your-apps)
    -   [For ssGTM](/docs/installing-trackingplan/for-ssgtm)
-   [Post-Install Warm-Up](/docs/post-install-warm-up)

Inside Trackingplan

-   [Dashboard](/docs/dashboard)
    -   [Search](/docs/search)
    -   [Health Summary](/docs/health-summary)
    -   [Starred Items](/docs/starred-items)
    -   [Reports](/docs/reports)
        -   [Data Explorer](/docs/data-explorer)
        -   [Tracks Explorer](/docs/tracks-explorer)
        -   [Root Cause Analysis](/docs/root-cause-analysis)
        -   [Presence Map](/docs/presence-map)
        -   [Advanced Reports](/docs/advanced-reports)
        -   [Session Finder](/docs/session-finder)
    -   [Privacy Report](/docs/privacy-report)
    -   [Change History](/docs/change-history)
    -   [Settings & Members](/docs/settings)
-   [Destinations](/docs/destinations)

How to…

-   [Manage Warnings](/docs/warning-management)
    -   [Mute Warnings](/docs/mute-warnings)
    -   [Debug Warnings](/docs/debug-warnings)
    -   [AI Debugger](/docs/ai-debugger)
    -   [Attribution](/docs/attribution)
    -   [Customize Warnings](/docs/customize-warnings)
-   [Ensure Privacy](/docs/ensure-privacy)
    -   [Cookies & Consent](/docs/cookies-consent)
    -   [Consent Mode](/docs/googles-consent-mode)
    -   [Privacy by Design](/docs/privacy-by-design)
-   [Marketing Observability](/docs/enhance-marketing-observability)
    -   [Campaign Validation](/docs/campaign-validation)
    -   [Pixels Summary](/docs/pixels-summary)
-   [Enhance Collaboration](/docs/enhance-collaboration)
    -   [Sharing](/docs/sharing)
    -   [Notes & Labels](/docs/notes-labels)
    -   [Personalized Digests](/docs/personalized-digests)
-   [Extend detection](/docs/extend-trackingplans-detection-capabilities)
    -   [Tags](/docs/tags)
    -   [Chrome Extension](/docs/trackingplans-chrome-extension)
    -   [Data Layer Audit](/docs/data-layer-audit)
    -   [Explore your Data](/docs/explore-your-data)
    -   [Environments](/docs/environments)
-   [Multi-Account Management](/docs/multi-account-management)
    -   [Plans Overview](/docs/plans-overview)
    -   [JSON Export/Import](/docs/export-import-json-schemas)
    -   [Split Destinations](/docs/split-destinations)

Others

-   [Data Studio Connector](/docs/trackingplan-connector-for-data-studio)
-   [Omnibug Extension](/docs/trackingplan-omnibug-extension)
-   [Trackingplan Export API](/docs/trackingplan-export-api)
-   [Trackingplan Exploration API](/docs/trackingplan-exploration-api)
-   [Supported Trackers](/docs/supported-trackers)
-   [SDK Update](/docs/sdk-update)
-   [Release Notes](/docs/release-notes)
-   [Privacy and Security](/docs/privacy-and-security)

[How to…](/docs) Updated December 13, 2025

# Google’s Consent Mode

Trackingplan integrates Google's Consent Mode parameters, ensuring you’re not sending tracks to events whose consent for storing information has been denied.

Google's Consent Mode offers a nuanced approach to handling user consent regarding data collection and usage for advertising and analytics purposes.

These parameters, encompassing consent actions such as "granted," "denied," or "unknown," are vital for ensuring compliance with data privacy regulations.

> That’s why Trackingplan seamlessly integrates **Google's Consent Mode** parameters to ensure you’re not sending tracks to events whose consent for storing information has been denied.

## Google’s Consent Mode & Trackingplan

These consent mode parameters will be tracked as attributions in Trackingplan:

-   **gcs (Google Consent State):** This refers to the overall state of consent provided by the user.
-   **gcd (Google Consent Data):** This refers to the specific data related to user consent. It includes information about which types of data the user has consented to be collected and used.
-   **consent\_ad\_storage:** This relates to the user's consent for storing advertising-related data.
-   **consent\_analytics\_storage:** This refers to the user's consent for storing analytics-related data.
-   **consent\_ad\_user\_data:** This refers to the user's consent for the collection and usage of their personal data for advertising purposes.

Within your Google Ads and Google Analytics 4 destinations, you’ll be able to check whether the user has granted permission for their data to be stored in the following Trackingplan’s features:

## Trackingplan’s Data Explorer

Google consent mode parameters will be tracked as attributions in Trackingplan’s Data Explorer, offering you a comprehensive view of user consent actions within your analytics ecosystem.

To see them, just click on the “group by” dropdown menu.

![](/images/spr-af0e9845-consent-options.png)

You can also use the advanced conditions menu to easily identify specific consent statuses (e.g.: denied).

![](/images/spr-cc152277-b08114ce-cf39-42d8-9a52-083a99329fd5.png)

## Trackingplan’s Tracks Explorer

In your Trackingplan’s Tracks Explorer, you’ll also be able to easily see if you’re sending tracks to events whose consent for storing information has been denied.

For it, just use the advanced conditions filter to swiftly pinpoint specific consent actions, such as those where consent has been denied or is unknown, to facilitate proactive management and compliance with Google’s Consent Mode.

![](/images/spr-98b1a71e-1b05110d-9985-487e-a5f1-9d335ade6a3e.png)

## Create logical conditions

You can also create **custom eve****nts or metrics** to track those events whose consent has been denied or is unknown with maximum precision. This will allow you to effortlessly stay on top of them in case these start receiving tracks.

![](/images/spr-eb024670-80711b9e-d34d-4a1d-a834-b9d125601e9a.png)

On the other way around, you can also create conditionals if, for example, you want any of your properties to be always required as long as their consent is granted.

![](/images/spr-65765819-Screenshot_2024-05-10_at_16.10_1.png)

> Learn more about [Google’s Consent Mode Parameters](https://developers.google.com/tag-platform/security/concepts/consent-mode).

[← Previous**Cookies & Consent**](/docs/cookies-consent) [Next →** Privacy by Design**](/docs/privacy-by-design)

Was this useful? Write to [support@trackingplan.com](mailto:support@trackingplan.com)

On this page

1.  [*01*Google’s Consent Mode & Trackingplan](#google-s-consent-mode-trackingplan)
2.  [*02*Trackingplan’s Data Explorer](#trackingplan-s-data-explorer)
3.  [*03*Trackingplan’s Tracks Explorer](#trackingplan-s-tracks-explorer)
4.  [*04*Create logical conditions](#create-logical-conditions)
