The Reports page in Trackingplan gives you quick, one-click access to all the tools you need to analyze the behavior of your data and understand the root causes behind any tracking issues.

From this centralized view, you can explore your data quality across events, sessions, pixels, properties, and more. Whether you're investigating missing events, debugging campaign issues, or tracking down session anomalies, you'll find the right report to help you dive deeper.

Use this page as an index to access Trackingplan’s full suite of available reports:

Data Explorer

Analyze how your data behaves over time — even for newly published events — without waiting for consolidation. Filter by properties, metadata, DataLayer values, or attribution to detect unexpected changes or validate implementation.

Tracks Explorer

Get a complete view of user sessions to track and analyze each of your events throughout a user journey. For each track, you can inspect its raw and parsed payload and its DataLayer to see exactly what was sent to your servers and analytics tools, and use Live Mode to monitor hits in real-time as users interact with your site, helping you validate your tracking setup on the spot.

Presence Map

Visualize where your events, pixels, and DataLayer values are firing — and where they aren’t. Presence Map shows you coverage across pages, UTM parameters, consent settings, and attributions, like country, domain, and device.

Perfect for spotting broken or inconsistent implementations at a glance, this report helps you ensure your tracking is deployed exactly where it should be.

Root Cause Analysis

Struggling to understand what’s behind warnings related to properties missing or not conforming to the validation rules specified? This view allows you to trace issues back to their origin, helping you explore the correlation between a specific warning and other fields that may have influenced it, such as tags, properties, and event attributions.

If you want to fix problems without the guesswork, this is your go-to report.

Advanced Reports

Trackingplan provides Advanced Reports to help you monitor and analyze data relevant to your needs. Ideal for periodic audits or sharing data quality trends with your team or stakeholders.

Session Finder

Search and inspect real user sessions based on specific conditions and timeframes, allowing you to validate and identify gaps in your tracking setup based on real-world user behavior — what events were triggered, in which order, which pixels were fired, and whether any tracking issues occurred.

Built from real-time data captured from actual users navigating your sites and apps, Session Finder will give you a full picture of the user journey across all platforms and analytics tools, just as it happened.

From there, you can open any report in a new tab for side-by-side comparisons or to explore several at once.

Saved Reports

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The Saved Reports section allows you to preserve and revisit your custom analyses in Trackingplan. Whether you’re deep-diving into Trackingplan’s Data Explorer, validating tracks in our Tracks Explorer, or spotting inconsistencies in Trackingplan’s Presence Map, you can save your personalized report views for future reference or team sharing.

Save and manage your reports

You’ll find the Save Report button at the bottom-left corner of every report view.

By clicking on it, you’ll be able to:

Put a name to your report
Add a description to provide context for your teammates

Once saved, the report will appear in your Saved Reports list, along with the following information:

The report name and a short description you (or any of your teammates) added — useful for explaining the context or goal of the analysis.
The report type, indicating whether it was built using Data Explorer, Tracks Explorer, Presence Map, or any other report available in Trackingplan.
Created by, showing whether the report was created by you, another team member, or pre-configured by Trackingplan.
Creation date to quickly understand how current the report is.

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This metadata makes it easier to collaborate across teams, reuse relevant reports, and avoid duplicates, especially in projects where multiple people are debugging, validating, or monitoring different parts of your implementation.

Conversely, if a report is no longer relevant — for example, if it was created by mistake, duplicated, or simply out of date — you can easily manage it through the three-dot menu next to each saved report.

Updating Reports

Saved reports can be updated as your investigation evolves. Within any report view, you can:

Make edits to filters, attributes, or visualization.
Click Save to overwrite the current version, or choose Save as new report to keep both versions.

Default reports from Trackingplan

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And because we know starting from scratch may sometimes be challenging, Trackingplan provides a set of default reports to make it easier to get started.

You’ll find them marked with the Gallery tag for easy recognition.

These defaults are designed to:

Serve as ready-to-use templates you can adapt to your needs, either by overwriting them or saving them as a new version.
Illustrate best practices for exploring and validating data.
Reduce setup time by removing the friction of facing a blank canvas.

Below is a breakdown of each default report and what it helps you uncover:

Recent Tracks with Warnings

Explore real-time data from Tracks Explorer, filtered to only show requests that contain specification mismatches or warnings. Ideal for manually debugging problematic tracks, validating fixes, or investigating recurring issues in your implementation.

GA4 Events by Google Consent Settings

A Data Explorer view designed to help you identify events being triggered under different Google Consent Mode configurations. Useful for detecting whether analytics or marketing events are firing when they shouldn't — for instance, when user consent hasn’t been granted.

Page Views by Country Code

This report groups page view events by country, helping you understand where your traffic is coming from geographically. A useful starting point to validate country-based implementations, troubleshoot localization issues, or monitor region-specific campaigns.

Page Views by Browser Family

A quick way to analyze how different browsers interact with your site. Use it to spot browser-specific tracking anomalies, validate cross-browser support, or simply understand the technology stack your users rely on.

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Data Explorer