Why Trackingplan?Question 03 of 14

# What is Trackingplan?

tpTrackingplan answers

Trackingplan is a fully automated data QA and observability solution for your digital analytics created to ensure your data never breaks and always arrives to your specifications by automatically documenting all the data that flows between your sites and apps to third-party integrations.

Trackingplan creates a single source of truth where all teams involved in first-party data collection can collaborate, automatically receive notifications when things change or break in your [**digital analytics**](/categories/digital-analytics), marketing automations, pixels, or campaigns, and easily debug any problem by being provided with the root cause of the problems affecting your data quality.

Moreover, Trackingplan’s fully automated digital analytics QA solution has been designed to ensure the quality of your data at every stage by spotting bugs in your test cases for you before going into production. That way, you can avoid compromising your data by catching errors before they break your digital analytics.

**Stop babysitting tags**

Trackingplan audits your real user data around the clock and flags issues before they cost you.

[Start free trial →](https://app.trackingplan.com/signup) [Book a demo](/demo)

Filed under [Why Trackingplan?](/categories-faqs/why-trackingplan) · [all questions](/faqs)

More in Why Trackingplan?

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1.  [?How does Trackingplan automatically discover my analytics and marketing setup?](/faqs/how-does-trackingplan-automatically-discover-my-analytics-and-marketing-setup)
2.  [?How does Trackingplan's AI Debugger identify the root cause of analytics errors?](/faqs/how-does-trackingplans-ai-debugger-identify-the-root-cause-of-analytics-errors)
3.  [?How does Trackingplan monitor UTM naming conventions?](/faqs/how-does-trackingplan-monitor-utm-naming-conventions)
4.  [?Why is Trackingplan different from other data observability solutions?](/faqs/why-is-trackingplan-different-from-other-data-observability-solutions)
5.  [?Can Trackingplan prevent errors in my campaign naming conventions to ensure error-free UTMs?](/faqs/can-trackingplan-prevent-errors-in-my-campaign-naming-conventions-to-ensure-error-free-utms)
6.  [?What are the advantages of using Trackingplan?](/faqs/what-are-the-advantages-of-using-trackingplan)
7.  [?Is Trackingplan a tool for digital analysts only?](/faqs/is-trackingplan-a-tool-for-digital-analysts-only)
8.  [?How do I know if Trackingplan is for me?](/faqs/what-is-trackingplan)
9.  [?Can I use Trackingplan to monitor websites and apps?](/faqs/can-i-use-trackingplan-to-monitor-websites-and-apps)
10.  [?Will Trackingplan affect my site's visitor experience or performance?](/faqs/does-trackingplan-affect-website-and-app-performance)
11.  [?Can I use Trackingplan to automatically QA analytics?](/faqs/can-i-use-trackingplan-to-automatically-qa-analytics)
12.  [?Can I use Trackingplan to securely migrate to GA4?](/faqs/can-i-use-trackingplan-to-securely-migrate-to-ga4)
13.  [?What is a tracking plan?](/faqs/what-is-a-tracking-plan)

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Trackingplan

## See everything. Miss nothing.

Your implementations audited around the clock with real-time, real-user data. Real-time alerts about errors or changes in your data, campaigns, pixels, privacy and consent. Let AI flag issues before they cost you.

[Start free trial →](https://app.trackingplan.com/signup) [Book a demo](/demo)