Coverage · every platform # If it leaves the browser, the app or the server, we see it. GA4, GTM, Meta, Google Ads, TikTok, Pinterest, your CDP, your consent vendor. Trackingplan inspects every request to 170+ analytics and ad providers and cross-checks them against each other. Analytics GA4, Adobe, Amplitude, Mixpanel, Piwik, Matomo and the rest — events, parameters and user properties as they are actually sent. Ads Meta, Google Ads, TikTok, Pinterest, Bing, LinkedIn: conversions, values, click IDs and match keys, pixel and CAPI side by side. CDPs & tag managers Segment, Tealium, mParticle, GTM: what goes in, what comes out, and what got lost in between. Consent OneTrust, Cookiebot, Didomi, Usercentrics and Consent Mode: the consent state that travels with every hit. > “Trackingplan is the eye that sees everything, delivering value to our clients even in areas outside our responsibilities.” **Pablo Urueña** · Digital Analytics Manager, Semmántica 1. **01** Every outgoing request is captured where it is produced. 2. **02** Payloads are parsed per platform: events, values, IDs, consent flags. 3. **03** The same purchase is compared platform by platform, so every platform receives the same number. Ask it [Are we sending the same purchase value to every ad platform?Send](/#ask=Are%20we%20sending%20the%20same%20purchase%20value%20to%20every%20ad%20platform%3F) [Why is Meta showing 240 more purchases than GA4 this week?Send](/#ask=Why%20is%20Meta%20showing%20240%20more%20purchases%20than%20GA4%20this%20week%3F) [Start asking your data →](https://app.trackingplan.com/signup) [Book a demo](/demo) Ask it ## Every provider, one answer The agent works from your real traffic, investigates before it answers, and shows the evidence. Two threads a analyst would open here. **Trackingplan** demo workspace **You** · Analyst Which vendors receive the email hash? scan\_identifiers · sha256 email · by provider · 7dconsent\_check · identifiers · EU **Trackingplan** **Three by design, one by accident.** Meta CAPI receives `em` on 39% of purchases, Google Ads enhanced conversions on 58%, TikTok `sha256_email` on 41% — all after consent, all hashed on the server. Klaviyo receives the plain email as your first-party ESP, which is expected. The accident is Hotjar: since Tuesday’s release it receives the hashed email as a session attribute on `/account`, 2,140 sessions so far. Hotjar isn’t in your consent purposes for identifiers, and it doesn’t need it. The change came with the new account page template. 3 intended · 1 unintended (hotjar) · 2,140 sessions · all after consent Suggested next actions [Show the hits to Hotjar](/#ask=Which%20vendors%20receive%20the%20email%20hash%3F) [Draft the note for legal](/#ask=Which%20vendors%20receive%20the%20email%20hash%3F) [Flag any new vendor receiving an identifier](/#ask=Which%20vendors%20receive%20the%20email%20hash%3F) [Continue this thread with the agentSend](/#ask=Which%20vendors%20receive%20the%20email%20hash%3F) **Trackingplan** demo workspace **You** · Analyst Are we sending the same purchase value to every ad platform? compare\_conversion\_payloads · purchase · meta, google\_ads, tiktokdiff\_capi\_mapping · since 12th **Trackingplan** **You’re not.** Meta receives value with shipping and tax included; Google Ads and TikTok get it without — an 8.4% gap on every conversion since the CAPI mapping changed on the 12th. Your ROAS numbers aren’t comparable across platforms, and Meta’s bidding has been optimizing on higher values than the rest. Which value is the right one is your call — my job is making sure every platform hears the same one. 3 platforms compared · 8.4% gap · since the 12th Suggested next actions [Monitor this across all platforms](/#ask=Are%20we%20sending%20the%20same%20purchase%20value%20to%20every%20ad%20platform%3F) [Send the mapping diff to whoever owns CAPI](/#ask=Are%20we%20sending%20the%20same%20purchase%20value%20to%20every%20ad%20platform%3F) [Write the impact story for the paid media team](/#ask=Are%20we%20sending%20the%20same%20purchase%20value%20to%20every%20ad%20platform%3F) [Continue this thread with the agentSend](/#ask=Are%20we%20sending%20the%20same%20purchase%20value%20to%20every%20ad%20platform%3F) AI at the core ## Analytics intelligence that never sleeps Replace manual QA workflows with specialized AI agents automating every stage of analytics quality, from discovery to governance. - *Agent 01***Discovery Agent** Maps your entire tracking ecosystem from real user data. No schemas or setup required. - *Agent 02***Monitoring Agent** Watches every analytics signal, pixel, and UTM continuously to detect anomalies the moment they happen. - *Agent 03***Debugging Agent** Traces root causes instantly. telling you exactly what broke and how to fix it in plain language. - *Agent 04***Governance Agent** Enforces naming conventions, UTM standards, and consent compliance across every team automatically. In the product ## Everything your analytics stack needs to stay healthy - 01 · Monitoring Agent ### Analytics Events Every event and property monitored in real time across all analytics platforms. - 02 · Monitoring Agent ### Marketing Pixels Validate every ad pixel fires correctly — protect your attribution and ROAS. - 03 · Governance Agent ### UTM Attribution Catch UTM inconsistencies before they corrupt campaign attribution and reporting. - 04 · Governance Agent ### Consent & Privacy Monitor consent signals and cookie configurations — stay GDPR and CCPA compliant. - 05 · Discovery Agent ### Mobile Apps Native SDKs for iOS and Android bring always-on coverage to your mobile stack. - 06 · Monitoring Agent ### Tag Management Detect tag firing issues and container changes before they impact your data. Book a demo ## Let’s see if we’re a match, data-style. This isn’t a sales call. It’s a chance to understand what matters most to you, discuss any data quality concerns you may have, and share practical ways Trackingplan could support your goals, if it makes sense. [Book a demo →](/demo) [Start free trial](https://app.trackingplan.com/signup) FAQ ## Some answers before the answers. ?How long does it take for Trackingplan to work? tp Trackingplan starts monitoring your data in real time immediately after installation — no lengthy setup, no code changes to your existing tracking. Depending on your traffic volume, your dashboard can be ready in as little as one hour. For lower-traffic sites, it may take up to a week. You will receive an email notification as soon as enough data has been collected and your dashboard is ready. ?Will Trackingplan affect my site's visitor experience or performance? tp Not at all. Trackingplan is designed to have a minimal impact on your site. Our lightweight tag, only 10kb in size, has no significant effect on page load times. Additionally, our SDKs are optimized to ensure that your app's performance remains unaffected.The Trackingplan tag loads asynchronously with the page content, responding in less than 500ms. This means that it won't slow down your site's loading speed. Furthermore, once the configuration is stored in the browser cache, it won't be reloaded during subsequent page views for a period of 24 hours.With Trackingplan, you can gather the data you need without compromising the visitor experience or your site's performance. ?What are the problems Trackingplan will notify me about? tp Trackingplan automatically detects and alerts you about missing or dropped events, unexpected traffic drops or spikes, property type mismatches (e.g. a string where a number is expected), naming convention violations in events and UTMs, broken pixels (Meta, TikTok, Google Ads), consent and PII leaks, schema changes introduced by third-party tools, and regressions between releases. All monitoring runs continuously 24/7 in the background, with no manual checks required. Moreover, [Trackingplan's Digests](/docs/settings#digests-notifications) will notify your team with all you need to know about the state of your data at the beginning of your work day so that you can work on what you do best instead of having to find those errors by yourself. ?How does Trackingplan's AI Debugger identify the root cause of analytics errors? tp When Trackingplan detects an anomaly, its AI debugging engine analyzes the affected events, properties, and context to automatically pinpoint the root cause. Instead of a generic alert, you get a structured diagnosis: a plain-language summary of the issue, the most likely root cause hypothesis, recommended actions to fix it, and the conditions under which it occurs - with sample hits to reproduce the problem. What makes this especially powerful is the Potential Impact analysis. Rather than framing issues as purely technical, Trackingplan estimates the business consequences of leaving them unresolved - such as the effect on ROAS, conversion tracking, campaign attribution, or data reliability. This makes it significantly easier to prioritize fixes and communicate their value to stakeholders, clients, or leadership. ?How do I know if Trackingplan is for me? tp Trackingplan is built for digital analysts, developers, and marketing teams who deal with data quality issues. If your team spends time manually auditing tracking implementations, debugging broken events, or discovering data errors after they have already affected reports or ad spend, Trackingplan automates that entire process. It detects errors in real time, so you can focus on insights, not data firefighting. You can get started for free with no credit card required. ?Is there any free trial? tp Yes. Starter and Growth start with a 9-day free trial: Trackingplan learns your specs from your real traffic for 2 days, then you get 7 days free and 25 credits to put your agent to work. For Enterprise, a free Proof of Concept (PoC) period is also available so you can evaluate the solution against your specific business needs before committing. ?How do I get started? tp Getting started with Trackingplan takes three simple steps: 1\. Create a free account to generate your Trackingplan snippet. Install it via Google Tag Manager, by adding a lightweight code snippet to your site's head section, or via iOS and Android SDKs for apps — no code changes to your existing tracking required. 2\. Trackingplan automatically starts discovering and documenting all analytics traffic sent to your integrations. No manual configuration needed. 3\. Once your dashboard is ready, explore all events, pixels, UTMs, and campaigns automatically discovered. Invite your team, customize your alerts, and start resolving the issues Trackingplan has already spotted. More of Trackingplan - [Monitoring · always on**Every hit, every hour, every event — watched.**](/landings/monitoring) - [Install · 30 seconds**One tag. Your entire data layer monitored.**](/landings/install) - [Schema · semantics & context**The context your AI needs, built automatically.**](/landings/schema) - [For performance teams**Stop bidding blind on Meta, Google, Bing and TikTok.**](/landings/paid-media) - [For digital analytics teams**Automate the work that consumes your analytics capacity.**](/landings/data-analyst) - [For privacy & legal**Catch PII leaks and consent breaches before legal does.**](/landings/privacy) - [Agencies & consultancies**Every client’s tracking, audited every day, without a bigger team.**](/landings/agencies) - [Automation**Describe it once. Runs forever.**](/landings/automations) - [Journey explorer · real sessions**Complete visibility into your users data, every step of the way**](/landings/journey-explorer) - [Monitoring · iOS, Android, backend**Always accurate mobile analytics, even as your apps evolve**](/landings/app-tracking-monitoring) - [For developers**Your QA engineer for the dataLayer, the SDKs and every release.**](/landings/qa) - [AI analytics agent · for marketing teams**An AI analytics agent that tells you why conversions dropped.**](/landings/ai-analytics-agent) **Chats** × Send Sample workspace. Answers are scripted — the real one reads your traffic.