Pricing # An expert digital analyst. At intern-level cost. Get the analytical capacity of an expert without the cost, hiring process, or headcount. You pay for the sessions it monitors, plus credits for the work it does. Every plan includes credits. Your bill = **sessions per month** + ** AI credits per month** EUR €USD $ Prices per month, VAT excluded Starter billed monthly from89€/ month Know the moment your tracking breaks, and why. 24/7 monitoring and a digital analytics agent for your first sites and apps. Sign up and pay by card. [Start free trial →](https://app.trackingplan.com/signup) We learn your specs in 2 days, then you get 7 days free What’s included - **24/7 monitoring**, alerts and daily digests - **300k sessions** a monthAcross all your sites and apps - Extra sessions **10€ per 5,000** Billed in 10€ steps, so your bill grows smoothly (200€ per 100k) - Up to **5 sites or apps** - **50 agent credits** a month50 conversations, reports, or audits, in any mix · extra credits 100€ per 100 - Community Slack channel Monthly plan, renews automatically. Cancel anytime. Growth Recommended from699€/ month For teams that run campaigns and reporting on their data. More volume, more sites and apps, and an onboarding session to get your agent working on your setup. [Start free trial →](https://app.trackingplan.com/signup) We learn your specs in 2 days, then you get 7 days free What’s included - **24/7 monitoring**, alerts and daily digests - **1M sessions** a monthAcross all your sites and apps - Extra sessions **10€ per 20,000** Billed in 10€ steps, so your bill grows smoothly (50€ per 100k) - Up to **20 sites or apps** - **250 agent credits** a month250 conversations, reports, or audits, in any mix · extra credits 100€ per 100 - Email support and 1 onboarding session - Compliance available as an add-on Monthly plan, renews automatically. Cancel anytime. Enterprise billed annually from2,000€/ month For organizations where analytics data drives revenue and regulatory risk. Unlimited scale, Compliance included, and a team that works alongside yours. [Talk to sales →](/demo) Annual contract, quote tailored to your volume What’s included - **24/7 monitoring**, alerts and daily digests - **5M sessions** a monthAcross all your sites and apps - Extra sessions at **volume pricing** - **Unlimited** sessions a month - **Unlimited** sites and apps - **1,000+ agent credits** a monthSet in your contract, at volume pricing - Dedicated Slack channel, named CSM, onboarding, and training - Compliance module **included** 1-year commitment. Running analytics for several clients? [Become an Agency Partner](#agencies) and earn up to 30% revenue share, with every client in one workspace and a unified schema across accounts. Need professional services? We’ll connect you with the best partners, already trained on Trackingplan. [See our partners](/partner-directory#directory) Trusted by 756+ companies putting reliable data in everyone’s hands. [![David Rascón, Data & MarTech Consultant at CSA (Havas Media Network)](/assets/people/david.jpg) We came across exactly the solution we were looking for. And this is rare; it’s not every day you find something so perfectly suited to your problem.**David Rascón** Data & MarTech Consultant, CSA (Havas Media Network)*Read the story →*](/customer-stories/how-csa-havas-media-network-regained-client-trust-with-out-of-the-box-data-quality-monitoring) [![Tanya Recouso, Product Director at Elogia](/assets/people/tanya.jpg) We had to find ways to increase our delivery capacity without increasing workload. Trackingplan helped us do that by automating something that used to be fully manual: analytics QA.**Tanya Recouso** Elogia*Read the story →*](/customer-stories/how-elogia-scaled-value-with-trackingplan) [![Persida Roata, Digital & Analytics Project Manager at MicroAnalytics](/assets/people/persida.jpg) What we needed was a solution that could look at real user sessions and provide live or near-live alerts when something wasn’t working as expected.**Persida Roata** Digital & Analytics Project Manager, MicroAnalytics*Read the story →*](/customer-stories/how-microanalytics-is-helping-top-brands-manage-their-analytics-qa-more-effectively) [![Semmántica](/assets/logos/semmantica.png)![Pablo Urueña, Digital Analytics Manager at Semmántica](/assets/people/pablo.jpg) Trackingplan is the eye that sees everything, delivering value to our clients even in areas outside our responsibilities.**Pablo Urueña** Digital Analytics Manager, Semmántica*Read the story →*](/customer-stories/how-semmantica-simplified-analytics-management-with-trackingplan) [![Rethink](/assets/logos/rethink.png)![Bert Reila, Analytics Manager at Rethink](/assets/people/bert.jpg) Using Trackingplan for our team translates to saving significant resources, both time and money.**Bert Reila** Analytics Manager, Rethink*Read the story →*](/customer-stories/how-rethink-reduced-manual-workload-through-proactive-error-alerts) How the trial works ## From sign-up to your first diagnosis. 1. **1** ### Sign up and connect Create your account and connect the sites and apps you want monitored. 2. **2** ### We learn your specs For 2 days Trackingplan learns your tracking specs from your real traffic, with no manual setup. 3. **3** ### Put your agent to work Then you get 7 days free and 25 credits: 25 conversations, reports, or audits. Pick your plan when you are ready. How pricing works ## Two things you pay for. Sessions cover everything Trackingplan monitors. Credits cover the work your digital analytics agent does for you. You can estimate both before you start. Sessions ### What we monitor One number for your whole account: the sessions on every site and app you connect, added up. You already know it from your analytics tool, and it doesn’t change with how many destinations you monitor. - **24/7 monitoring** of every destination you add - **Anomaly detection** on volumes, parameters, and schema - **Alerts and daily digests** sent to the tools you already use - **Specs learned automatically** from your real traffic All included in your sessions fee. Never charged in credits. Credits ### What your agent does Credits are used when you put your agent to work. Every task uses 1 credit, whatever it is, and one credit is 1€. Every plan includes a monthly allowance, and you can top up in packs of 100 credits for 100€. - **Conversation · 1 credit.** Ask your team’s performance, consent, and martech questions and get answers grounded in your real traffic - **Report · 1 credit.** A written analysis of your data, ready to share - **Audit · 1 credit.** A full check of your implementation, with root causes and fixes Included credits reset every month; credits you buy stay valid for 12 months. If you run out, only these agent actions pause. Monitoring never stops. Estimate ## See your monthly bill. Enter the sessions you get in a typical month across all your sites and apps, and the credits you expect to use. Your bill is the plan price, plus any sessions above the included amount in 10€ steps (5,000 sessions on Starter, 20,000 on Growth), plus any packs of 100 credits above your plan’s allowance. Sessions per month · all sites and apps combined *thousand* Agent credits per month *credits* 1 credit per conversation, report, or audit. Leave at 0 if you stay within your plan’s credits. Not sure how many sessions you have? Look at the sessions for the last 30 days in your analytics tool and add up all the sites and apps you want monitored. After 2 days of learning from your real traffic, Trackingplan shows your actual number. Starter Growth Enterprise **From 2,000€** * * * Add-ons ## Add more when you need it. Compliance module [Add to plan +](/demo) 249€/ month per account Add data-governance monitoring to your plan. Catches what your CMP and analytics don’t, without changing your setup. - **PII monitoring** Detects personally identifiable information leaking into events, pixels, and third parties. - **Cookies monitoring** Audits every cookie set across pages: first-party, third-party, expirations, and vendors. - **Consent monitoring** Validates that tags only fire when the right consent is given. CMP-agnostic. Starter Not available Growth Add-on available Enterprise Included Credit packs 100€/ 100 credits Top up when your agent needs more than your plan’s monthly allowance. - **100 more tasks** Conversations, reports, or audits, in any mix. 1 credit each. - **Valid for 12 months** Included credits reset every month; credits you buy don’t. - **Volume pricing on Enterprise** Credits are set in your contract. Starter Available Growth Available Enterprise In your contract * * * Compare plans ## Everything side by side. StarterGrowthEnterprise | | Starterfrom89€/ month[Start trial](https://app.trackingplan.com/signup) | Growthfrom699€/ month[Start trial](https://app.trackingplan.com/signup) | Enterprisefrom2,000€/ month[Talk to sales](/demo) | | --- | --- | --- | --- | | Plan | | | | | Billing | Monthly, renews automatically | Monthly, renews automatically | Annual, 1-year commitment | | How you buy | Card, self-serve | Card, or with our team | Sales-led | | Sessions and monitoring | | | | | Sessions included | 300k a month | 1M a month | 5M a month | | Extra sessions | 10€ per 5,000200€ per 100k | 10€ per 20,00050€ per 100k | Volume pricing | | Recommended up to | 600k a month | 3.5M a month | No limit | | Sites and apps | Up to 5 | Up to 20 | Unlimited | | 24/7 monitoring, anomaly detection, alerts, and daily digests | *Included* | *Included* | *Included* | | Agent credits | | | | | Agent credits included | 50 a month | 250 a month | From 1,000 a month | | Extra credits | 100€ per 100 | 100€ per 100 | Volume pricing | | Credits per task | 1 credit per conversation, report, or audit1 credit = 1€ | 1 credit per conversation, report, or audit1 credit = 1€ | 1 credit per conversation, report, or audit1 credit = 1€ | | Support and add-ons | | | | | Support | Community Slack channel | Email support | Dedicated Slack channel and named CSM | | Onboarding | Self-serve | 1 onboarding session | Onboarding and training | | Compliance module | *Not available* | Add-on, 249€ / month | *Included* | * * * Agencies ## Running analytics for several clients? Become an Agency Partner: sell Trackingplan as part of your services and earn up to 30% revenue share. If you manage several clients, all their sites and apps add up too. - **More clients, same headcount** Trackingplan does the verifying, maintaining, and debugging that eats your analysts’ hours, so every account costs you less to serve. - **Catch errors before your clients do** Nothing signals churn like a client emailing you about a broken tag. With Trackingplan, every client’s tracking is monitored around the clock, so you are the one raising the flag. - **Unlock recurring revenue** As a partner, you can turn monitoring into a paid service, adding recurring revenue to your retainers while giving clients more reasons to stay. [Become an Agency Partner →](/partners/agencies) > “Trackingplan is the eye that sees everything, delivering value to our clients even in areas outside our responsibilities.” > “Using Trackingplan for our team translates to saving significant resources, both time and money.” > “Trackingplan has become a strategic ally that enables us to deliver data excellence at scale, anticipate problems before clients do, and maintain the standard of trust that defines the agency’s value.” * * * FAQ ## Questions about pricing. ?Which plan should I choose? tp Start with Starter if you monitor up to 5 sites or apps, stay under 600k sessions a month, and are happy with community support. Choose Growth if you need onboarding, email support, up to 20 sites or apps, or up to 3.5M sessions a month. Choose Enterprise above that, or if you buy through procurement and want a named CSM and the Compliance module included. ?How does the free trial work? tp Trackingplan first learns your specs from your real traffic for 2 days. After that you get a 7-day free trial, 9 days in total, to put your agent to work. ?What counts as a session? tp A session is a visit to one of your sites or apps, as seen by Trackingplan. Sessions are added up across all the sites and apps in your account. If you manage several clients, all their sites and apps add up too. It doesn’t matter how many destinations each session sends data to. ?Is monitoring included, or do I pay extra for it? tp Monitoring, anomaly detection, alerts, and daily digests are part of the sessions fee on every plan. They never use credits. ?What are credits, and what do they buy? tp Credits cover the work your agent does for you. Every task uses 1 credit, whether it’s a conversation, a report, or an audit, and one credit is 1€. Starter includes 50 credits a month, Growth 250 and Enterprise 1,000 or more. Need more? Buy packs of 100 credits for 100€. Included credits reset every month; credits you buy stay valid for 12 months. ?What happens if I run out of credits? tp Only the agent actions that use credits pause until you top up or your allowance resets. Monitoring, alerts, and daily digests keep running. Monitoring never stops. ?What happens if I go over my included sessions? tp You pay for the extra sessions in small 10€ steps, so a little more traffic means a little more on your bill: 10€ per 5,000 sessions on Starter (200€ per 100k) and 10€ per 20,000 on Growth (50€ per 100k). For example, 330k sessions on Starter is 149€. Nothing stops when you go over: your service keeps running and you keep paying per step. We recommend Starter up to 600k sessions a month and Growth up to 3.5M, because above those volumes the next plan costs less. Enterprise has volume pricing. ?What counts as a site or app? tp Each website or app you connect to Trackingplan counts as one, however many environments (production, staging, and so on) send data. If you manage several clients, all their sites and apps add up too. Starter includes up to 5, Growth up to 20, and Enterprise is unlimited. ?What does the Compliance module cover? tp PII, cookies, and consent monitoring: it catches what your CMP and analytics don’t, without changing your setup. It is an add-on on Growth at 249€ a month per account, however many sessions, sites, or apps you have. Included on Enterprise and not available on Starter. ?How is billing handled? tp Prices are available in EUR and USD, VAT excluded. Starter and Growth are monthly plans. They renew automatically each month, and each month’s bill follows that month’s sessions. There is no annual plan for Starter or Growth. Enterprise is an annual contract with a 1-year commitment. ?I’m an agency. How does pricing work for me? tp Agencies use the same plans. As an [Agency Partner](/partners/agencies), you sell Trackingplan as part of your services and earn up to 30% revenue share. Every client sits in one workspace with a unified schema across accounts. If you manage several clients, all their sites and apps add up too. [Can’t find your answer? Talk to our team →](/demo) Start with your own traffic ## Onboard your expert analyst today. Sign up, connect your site, and let Trackingplan learn your specs for 2 days. Then spend 7 days fixing, asking, and automating with your digital analytics agent. [Start free trial →](https://app.trackingplan.com/signup) [Talk to sales →](/demo) Starter and Growth: pay by card, monthly. Enterprise and agencies: talk to our team.