Trackingplan Overview

The insights and value derived from the analysis of data drive the marketing and product growth strategies of every forward-thinking enterprise. If data is inaccurate or inconsistent, repairing it can be costly and lead a business to act on inaccurate intelligence.

We designed Trackingplan to automatically ensure your data is clean, accurate, and actionable. It seamlessly integrates into your organization’s current setup and empowers your team to unleash the value of your data.

Trackingplan is an easy-to-install tool that automatically monitors and verifies the data flow from your sites and third-party integrations, whether they’re analytics, marketing automations, pixels or campaigns, and it removes the need to spend unnecessary resources on data clean-up. With Trackingplan, your product and marketing data always arrive to your specifications. If something changes, breaks, or has any type of anomaly, we send you an alert automatically.

Trackingplan is a simple and automatic tool for data teams, product managers, data analysts, and marketing analysts that detects all changes in data collection activities, prevents schema problems, and imposes consistent taxonomy standards across your entire organization. It centralizes and monitors your data flow in one dashboard, removing the need to create and maintain various spreadsheets or other data repositories.

Developers can also use Trackingplan to streamline collaboration with other teams to add or change events, validate all new or modified analytics code, and automatically detect issues related to tracking implementation.

Trackingplan has almost no footprint, requires no coding, and doesn’t involve any complex tooling. It works with all major analytics providers, all popular developer platforms, and can even work with your in-house analytics systems.

What is a Tracking Plan?

A tracking plan is a document that businesses use to review which data they track, why they track that data, and where they track that data.

It provides a roadmap for developers to implement data tracking efficiently and serves as a key reference point for team members to interpret data, glean intelligence, and execute on it.

A tracking plan also serves as a collaborative tool that connects teams throughout an organization and empowers them to meet their objectives.

What Does Trackingplan Track?

With Trackingplan, you can automatically track a variety of third-party trackers and pixels to make sure they’re working the way you want them to.

Trackingplan helps prevent disruptions in your data flow and ensures your data is transferred to your and send it to your backend or other third-party services as you defined. The system automatically keeps an eye on your trackers and pixels and shows their activity in an easy-to-read dashboard.

These are the items Trackingplan helps you monitor:

  • Events
  • An event is triggered by an user interaction on your website or mobile application. Any action a user takes is considered an event, like clicking a button or outbound link, creating an account, watching a video, downloading a file, or submitting a form.
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  • Trackingplan automatically checks to make sure your trackers and pixels are tracking your events correctly. Trackingplan also allows your teams to collaborate on events by adding or editing their descriptions.
  • Properties
  • Properties are the metadata or the dimensions of an event, properties provide the insight about this event/action: time, user, place, device, etc. with which the action was performed. That provides insight about the events and actions that you send from your website or apps using your trackers and pixels. They help you organize and analyze your data more efficiently by clearly stating what each type of data is. Examples of properties include time, user, place, and the device with which an action was performed.
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  • Trackingplan automatically checks to make sure your properties are sending valid data that meets your specifications.
  • User Attributes
  • User attributes are a specific group of properties that contain user information. Examples of user attributes include username, user ID number, and email address.
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  • Trackingplan statistically samples all data sent, including user attributes, but Trackingplan itself does not track any user-identifiable information. Instead, Trackingplan only looks at the flow of that data to ensure that user attributes are sent to your data repositories in the format you specify. To learn more about data specifications in Trackingplan, click here.
  • Acquisition
  • Acquisition data shows you the traffic activity of your business. Trackingplan provides detailed daily, weekly, and monthly statistics about the results of your marketing investments.
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  • UTM campaigns, mediums, sources, and originating referrers are currently supported, and there are more dimensions to come, such as country of origin and landing page.
  • Referrers
  • A referrer is the actual page that hosts the link that sends traffic to your website or app.
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  • Campaigns
  • Campaigns are the paid advertising your company purchases from different sources to drive traffic to your different services. Tracking campaign data can show you the effectiveness of your paid media efforts.
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  • Mediums
  • Mediums are general categories of where your traffic comes from. A medium can be “organic” for organic traffic, “social” for visitors coming from social networks, “paid” for those who have clicked your ads, and so on. Looking at your medium data can give you a bird’ eye view of how people navigate to your landing pages.
  • Sources
  • A source is where your traffic originates. For example, if the medium is “organic”, the source could be Google or Bing. If the medium is “social”, the source could be Facebook, Twitter, Instagram, or other social networks.