Enhanced Event Selector: Compare and Validate Events Across Multiple Platforms

April 3, 2025

What’s New

We’ve supercharged Trackingplan’s Event Selector to make it even easier to explore and compare your events across multiple destinations—like GA4, Adobe Analytics, Bing, Meta, and more—all in one view.

With this update, you can now:

  • Compare the same event across all your platforms at once (e.g., purchase in GA4 vs. Adobe vs. Meta), so you can catch issues early and avoid wasting ad spend due to missing or broken events.
  • Quickly access recent and starred events to resume your work without starting from scratch
  • Zoom out or drill in with flexible filters like “all events from Meta”.

Why It Matters

Whether you're doing a QA before launching a new campaign, validating ecommerce events across platforms, or debugging a specific user flow, the improved Event Selector gives you the clarity you need.

- Save hours of tab-switching: No need to manually check the same event on every platform.

- Spot discrepancies instantly: Catch missing or broken events before they impact your reports or campaigns.

- Prioritize what matters: Star important events for quick access during audits or recurring QA.

- Trust your tracking: See the real data, not just what each platform decides to show.

Pro Tip

Running multi-channel campaigns? Use the Event Selector to ensure your most critical conversions—like purchase or add_to_cart — are firing correctly across every destination. This small step could save you thousands in misattributed spend.

Try it Now

Whether you're validating conversions, troubleshooting discrepancies across platforms, or ensuring every event is firing where it should, the improved Event Selector is your go-to tool for uncovering the truth behind your data.

Give it a try and see how easy it is to spot issues before they impact your bottom line.

Got questions or feedback? Our support team is always here to help.

Happy tracking!

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