Ensure the quality of your digital analytics

Fully automated observability that finds problems in your analytics, marketing, attribution pixels, datalayer and campaigns and tells you how to fix them.

Working in minutes in your web, tag manager, apps and server side stacks.

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Trusted by more than 169 data-driven tech leaders

Deliver trusted insights, without wasting time on manual data audits

Achieve impeccable data quality and attribution effortlessly, eliminating the need for extensive collection reviews.

AUTOMATED DISCOVERY AND AUDIT

Audit your implementations with real data

Get an always-updated picture of your Martech stack and deep dive into your integrations, from the dataLayer to the destination.

AUTOMATED ALERT SYSTEM

Stay in the loop about errors and changes

Receive alerts via email, Slack or Teams with traffic anomalies, rogue events, schema problems, campaign and pixels misconfigurations, and more.

AUTOMATED ROOT CAUSE ANALYSIS

Fix errors in record time

Explore where errors occurred, why, and how to solve them to streamline diagnosis and resolution times.

Deliver trusted insights, without wasting time on manual audits

Ready to say goodbye to manually checking your analytics, marketing pixels, and campaigns?

Audit your implementations with real data

Automatically detect issues and changes in real time

Rest assured knowing you'll be notified anytime something changes or breaks in your digital analytics, marketing automations, pixels, and campaigns.

Traffic Changes

Monitor new or missing events and pixels, anomalous traffic drops or peaks in your events and campaigns, and set custom thresholds to receive alerts tailored to your needs.

Specification Validation

Detect missing properties, incorrect property types, unexpected property values in Regexes and Enums, and complex rules like conditionals or cross-event conditions.

Campaing Monitoring

Spot attribution errors – like UTM naming convention errors, campaign tagging issues, and missing or offline pixels– before they hurt your performance.

Privacy Risks

Identify data privacy breaches and compare events based on consent mode to stay proactive against regulatory issues.

Regression Testing

Validate event sequences, and compare page variations and tracking discrepancies in event and property hits before errors slip through the cracks in production.

Root Cause Analysis

Trackingplan's Debug Warning, Data Explorer and Track Explorer empower you to trace back any of these problems and analyse data samples.

Just one pixel... to rule them all

Trackingplan works by checking what your site, apps and server side users send to your analytics, marketing or attribution integrations and pixels.
No crawling, no tests to maintain, no code changes.

Learn how it works

Installing is only a few minutes.
Just a copy-paste tag on your Tag Manager or site, or a small SDK on your apps.

Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Leave the theory behind and start working on what’s actually implemented

Right after the installation, Trackingplan will start learning about your data, and uses AI to identify patterns to alert you in real-time about any error or update before significantly impacting the quality of your integrations.

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Privacy is at the center
of everything we do

From data you can trust to keeping your data safe, we ensure your data is always secure with robust security measures and unwavering adherence to the highest compliance standards.

Designed to save time and pain to marketers, analysts, and tagging specialists

Discover trackingplan's functionalities according to your profile

Digital Analysts

Automate error detection and root cause analysis to get instant notifications about any error or change affecting the quality of your integrations.

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Marketing & Growth

Be notified whenever your pixels disappear on your landings, control the attribution of your campaigns, validate naming conventions and fix tagging issues.

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Developers & QA Teams

Catch analytics errors before they hit production and rest assured by detecting errors in your analytics implementations before they slip through the cracks.

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Agencies

Get rid of manual audits in all the sites and apps you manage and receive alerts to detect digital analytics, campaign, and privacy errors before your clients do.

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Watch the full power of Trackingplan

Get hands-on and witness firsthand how Trackingplan helps you automatically detect and fix analytics and marketing data issues, maintain up-to-date tracking plans, and foster seamless collaboration.