Trackingplan offers fully automated monitoring that finds problems in your analytics, marketing, attribution pixels and campaigns and tells you how to fix them.
Documents in real-time what you send to any analytics, marketing automations or pixels. Any.
It's just one snippet that can be included using your Tag Manager, Segment or importing a package.
Monitors your data where it's collected, telling you when and why errors happen.
Trackingplan documents all the data that flows between your sites and third-party integrations with stats and examples, whether they're analytics, marketing automations, pixels or campaigns.
That way you can assure the quality of your data, find mistakes and trust the data that guides your business.
Trackingplan detects problems that are introduced in your tracking in real-time and shows the root causes.
Receive alerts via email or Slack with unexpected data fluctuations, from traffic anomalies to schema problems or rogue events.
Have an always updated single source of truth to see what you're tracking. Share what's actually happening and see what has changed over time.
Keep track of the existing problems, get notified when they are solved and make sure everyone on your team is on the same page.
Trackingplan is just a tiny snippet that can be installed in minutes without developer assistance, and it inspects all the data you're sending to third parties in real-time.
Trackingplan avoids all small and hard-to-detect implementation mistakes that make your data and growth strategies fall apart
"You can have all of the fancy tools, but if your data quality is not good, you're nowhere."
“It’s critical to have clean and reliable data to get the most value from your insights.”
“Our strategy is only as good as the data we build it on. Having reliable and trustworthy data is critical for data-driven decision making.”
"Without accurate data, every role at your company – analyzing, reporting, and making decisions based on that data-is at most only fractionally effective at their job."
"Data teams often overlook the bigger picture around data reliability; that’s the missing piece to unlocking the full potential of your data."
"It doesn’t matter how advanced your data infrastructure is if you can’t trust your data reliability."
See the changes introduced by frontend teams in real-time. Make sure the data you are adding to your data warehouse is always clean and follows the expected specs.
Trust the data you are using to make the most important decisions. Have a dictionary of everything you are tracking, and how everything has changed over time.
Make sure your pixels and tags are working and automatically document and monitor your UTMs. Have a clear view of how your acquisition and goals relate and find problems.
Audit your new clients in minutes instead of weeks. Monitor the changes they introduce and avoid getting blamed for problems others create.
Avoid costly downtimes by detecting problems from the moment they begin. Receive alerts about unexpected data fluctuations, from traffic anomalies to schema problems and rogue events
Just add one snippet to your site and that's it.
You can even add it using Google Tag Manager.
Yes, Trackingplan helps you detect naming convention discrepancies. You will receive feedback in the event, property, and UTM naming modals.
Yes, Trackingplan allows your teams to collaborate on events and UTMs by providing a panel where team members can easily access and add event and campaign descriptions.
Yes, Trackingplan provides tools that help you close your development cycle so you can quickly test and QA events and UTM implementations.
Trackingplan works with all event and campaign types, and it clearly shows all data points in one dashboard to give you a clear overview of how users interact with your websites and apps.
You’ll instantly see the data flow implemented in your user applications to track interactions and alert you automatically of any anomalies.
Trackingplan allows for the abstraction of a variety of siloed CDP and DMP APIs, and the quality of your data will improve with automatic validations that are synced and enforced.
Overall, you’ll experience improvements to your workflow, from planning to validation, by centralising high-quality quality data and making it easily accessible to your teams.
Yes, Trackingplan provides endpoints for custom pipelines and APIs.
Yes, you can! The Trackingplan SDK is designed to work with your current analytics tracking and it does not require any changes to your existing tracking code.
No, our event and UTM snippets are minimal and they will not impact the performance of your websites and apps.
Trackingplan is a no-code SaaS solution that provides automatic customer and campaign data management. It ensures that all the data you collect on your site or mobile app is accurate and up-to-date so you can make informed business decisions.
Collecting and analyzing multiple data points can be tedious and the smallest errors can impact your overall data quality.
Trackingplan eliminates these obstacles by improving the overall data collection and quality assurance processes. It prevents errors on your page for a better user experience and maximizes the ROI on your MarTech and product analytics stack.
Trackingplan also alerts you about any anomalies that occur in your web and apps as they happen. The best part is that Trackingplan seamlessly integrates with your current analytics stack. No recoding or configuration changes needed!
You can create your account to get started. After you sign up, you’ll get your Javascript and SDKs.
For websites, you can then just copy and paste the .js in your website header or use Google Tag Manager to add it in.
For apps, you can add in the SDKs directly. In a matter of minutes, Trackingplan will begin discovering your events and campaigns.
The Trackingplan SDK will automatically monitor the health of your tracking and UTMs. It will surface issues such as missing events, properties, naming inconsistencies, property type mismatches, incorrect UTM codes, and anomalies between platforms and traffic sources.
Yes, Trackingplan works on both websites and apps.