Know when your
tracking is broken
Trackingplan offers fully automated monitoring that finds problems in your analytics, marketing, attribution pixels and campaigns and tells you how to fix them.
Documents in real-time what you send to any analytics, marketing automations or pixels. Any.
It's just one snippet that can be included using your Tag Manager, Segment or importing a package.
Monitors your data where it's collected, telling you when and why errors happen.
Trackingplan documents all the data that flows between your sites and third-party integrations with stats and examples, whether they're analytics, marketing automations, pixels or campaigns.
That way you can assure the quality of your data, find mistakes and trust the data that guides your business.
Trackingplan detects problems that are introduced in your tracking in real-time and shows the root causes.
Receive alerts via email or Slack with unexpected data fluctuations, from traffic anomalies to schema problems or rogue events.
Have an always updated single source of truth to see what you're tracking. Share what's actually happening and see what has changed over time.
Keep track of the existing problems, get notified when they are solved and make sure everyone on your team is on the same page.
Real-time monitoring on top of what you already track
Trackingplan is just a tiny snippet that can be installed in minutes without developer assistance, and it inspects all the data you're sending to third parties in real-time.
Garbage In, Garbage Out
Trackingplan avoids all small and hard-to-detect implementation mistakes that make your data and growth strategies fall apart
Get an alert when any event, property or campaign is not getting enough hits
Prevent schema conflicts, out-of-spec definitions or rogue events
Detect when a pixel or an integration is removed by mistake, on any page
Prevent schema conflicts and out-of-spec data points
Eliminate unexpected events and reduce data downtime
"You can have all of the fancy tools, but if your data quality is not good, you're nowhere."
“It’s critical to have clean and reliable data to get the most value from your insights.”
“Our strategy is only as good as the data we build it on. Having reliable and trustworthy data is critical for data-driven decision making.”
"Without accurate data, every role at your company – analyzing, reporting, and making decisions based on that data-is at most only fractionally effective at their job."
"Data teams often overlook the bigger picture around data reliability; that’s the missing piece to unlocking the full potential of your data."
"It doesn’t matter how advanced your data infrastructure is if you can’t trust your data reliability."
For data-oriented teams
See the changes introduced by frontend teams in real-time. Make sure the data you are adding to your data warehouse is always clean and follows the expected specs.
Trust the data you are using to make the most important decisions. Have a dictionary of everything you are tracking, and how everything has changed over time.
Make sure your pixels and tags are working and automatically document and monitor your UTMs. Have a clear view of how your acquisition and goals relate and find problems.
Audit your new clients in minutes instead of weeks. Monitor the changes they introduce and avoid getting blamed for problems others create.
Just add one snippet to your site and that's it.
You can even add it using Google Tag Manager.
