Trackingplan Support Center

Question 1

Do you collect any data about my users?

Accepted Answer

The Trackingplan SDK only inspects the network requests that your site or app already sends to third‑party vendors (e.g., Google Analytics, HubSpot, Mixpanel, Google Ads), and forwards to our backend only the events required for anomaly detection, already anonymized on-device. These requests are parsed locally in the browser or app, where anonymization and masking are applied as configured. Only the processed, non-identifiable event data is transmitted to Trackingplan’s servers. Once received, events are parsed, modeled, and continuously monitored to detect anomalies that may indicate implementation issues, whether in your own tracking or introduced by third-party tools. Through our web interface, teams can explore the detected schema, review alerts, and inspect sample events to debug tracking errors with full visibility and control. Additionally, we do not introduce new identifiers, nor store IP addresses or fingerprinting data, as these are stripped before processing. For a complete overview of our privacy and security measures, please visit our Privacy & Security documentation.

Question 2

How does Trackingplan handle the data it receives when customers use Trackingplan?

Accepted Answer

At Trackingplan, we are committed to full transparency in how we handle data and protect user privacy. Our platform is designed with privacy, security, and compliance at its core, ensuring that our clients maintain complete control over their data while meeting the strictest privacy regulations. The Trackingplan SDK only observes the network requests your site or app already sends to third-party services—such as Google Analytics, HubSpot, Mixpanel, or Google Ads. These requests are parsed locally within the user’s browser or mobile app, where any necessary anonymization or masking is applied according to your configuration. Only processed, anonymized events—never raw or identifiable data—are forwarded to Trackingplan’s backend, strictly for anomaly detection purposes. Client data remains fully encrypted and logically isolated at all times. Our infrastructure runs on hardened AWS PaaS services, with encryption enforced both in transit and at rest. Fine-grained IAM roles and resource-level permissions ensure strict access control, while all customer data is automatically deleted after 90 days by default. Security is not just technical—it’s built into our processes. Every code change is peer-reviewed and deployed via CI/CD pipelines. Our team enforces two-factor authentication (2FA), maintains detailed audit logs, and ensures 24/7 system monitoring with on-call coverage to guarantee availability. GDPR principles are embedded into our design, and we offer optional Data Processing Agreements (DPAs) to support legal and regulatory compliance. Through Trackingplan’s web interface, clients can inspect data schemas, review alerts, and analyze sample events in real time—empowering teams to debug implementation issues and safeguard data quality, without ever compromising user privacy. For a complete overview of our privacy and security measures, please visit our Privacy & Security documentation.

Question 3

Will the installation script interfere with my site or cause security issues?

Accepted Answer

No. The Trackingplan installation script is specifically engineered to be lightweight, non-intrusive, and secure—comparable to those used by trusted observability tools like Datadog and Sentry. At under 10KB, it loads asynchronously and does not block or delay the execution of any existing page elements or scripts. The script is served directly as source code to eliminate the risk of unauthorized changes. It has been thoroughly reviewed by some of the most security-conscious clients in the industry, including data-driven organizations and privacy-focused teams. For companies that require additional assurance, we offer access to the decompiled version of the script under a signed non-disclosure agreement (NDA). Designed with privacy and performance in mind, the script works only on declared endpoints—intercepting requests to third-party vendor domains that you’ve explicitly selected for monitoring. It performs anonymization and masking locally within the browser or app, without relying on external dependencies or introducing new cookies, storage mechanisms, or cross-site tracking. Trackingplan's script never collects more data than your site or app already sends to analytics providers. It simply observes outgoing requests and ensures that only anonymized, relevant data needed for anomaly detection reaches our backend—without interfering with your application or compromising user privacy. For a complete overview of our privacy and security measures, please visit our Privacy & Security documentation.

Question 4

Where are your servers located?

Accepted Answer

Trackingplan infrastructure runs exclusively on AWS PaaS in customer‑selected regions: EU clients → Data stored and processed in EU data centers; US clients → Data stored and processed in US data centers, with SCCs and EU Standard Contractual Clauses in place. All endpoints are protected via AWS WAF, TLS 1.2+ encryption, and AES‑256 at rest. For a complete overview of our privacy and security measures, please visit our Privacy & Security documentation.

Question 5

Does Trackingplan use cookies or user IDs?

Accepted Answer

No, Trackingplan does not store or collect any personal data. We are fully committed to respecting user privacy and maintaining compliance with global privacy regulations such as GDPR, CCPA, and HIPAA. Trackingplan only observes the data your site or app is already sending to analytics or marketing tools—and only for the purpose of monitoring tracking quality and detecting implementation issues. Here’s how Trackingplan handles identifiers and user data: Cookies: Trackingplan does not use cookies. Our SDK only uses local storage to keep it working locally, but never to identify users across different sessions or transmits that information to their servers. User IDs: If your site or app sends user IDs to your analytics or ad vendors, Trackingplan will inspect these requests as part of its monitoring. However, these IDs are never stored, linked, or enriched with additional information. All data is anonymized or masked on the user’s device before being forwarded for analysis. Fingerprinting: Trackingplan does not use any form of fingerprinting. We do not collect device characteristics, behavioral patterns, or any other data used to generate unique identifiers. In short: Trackingplan never introduces new tracking mechanisms, never stores personal data, and never builds user profiles. We act only as a passive observer of the data you're already sending to your vendors, with strict safeguards in place to prevent access to personally identifiable information (PII). If you have questions about how Trackingplan handles data privacy or want to review the decompiled script under NDA, please contact our support team. For a complete overview of our privacy and security measures, please visit our Privacy & Security documentation.

Question 6

What benefits does an agency get from using Trackingplan

Accepted Answer

We understand the common challenges agencies face. Things like determining whether the existing data is trustworthy when an agency acquires a new client, maintaining or updating integrations, and knowing whether these changes were successful due to their lack of visibility, or simply knowing when their clients or other agencies made changes that disrupted their operations before it's too late becomes more complex as the number of clients grows. How Trackingplan Helps Agencies Overcome These Challenges: With Trackingplan, agencies can quickly assess and verify the integrity of their client's existing data, eliminating the need to start over from scratch. Moreover, it also provides clear visibility into all integration updates and modifications, ensuring that all changes are correctly implemented. Similarly, as Trackingplan continuously monitors for any changes made by clients or other agencies, its system will alert you immediately if there’s any issue. Yet, by using Trackingplan, agencies can not only overcome these common challenges, but they can also enhance their service offerings, improve efficiency, and boost profitability. That way, by streamlining operations and reducing the time spent on troubleshooting and data verification, agencies can cut costs and find new revenue streams with Trackingplan: Economic Efficiency: By eliminating the need for manual validations, Trackingplan allows agencies to manage more clients with the same team, helping them operate more cost-effectively. Strategic Service Expansion & Portfolio Enhancement: Agencies are free to mention and add Trackingplan to their portfolio, adding Trackingplan’s services to ensure the quality of their client's data to drive better results and client satisfaction. In this regard, our solution offers data quality management for agencies as an additional service, enhancing their value proposition and attracting more clients. This can be done by highlighting how their service includes all the advantages of Trackingplan, by bundling Trackingplan as a part of their core offerings, or by charging Trackingplan’s data quality assurance solution as an extra service. This flexibility allows agencies to demonstrate their commitment to top-notch data quality management and to position themselves as leaders in this field. Revenue Opportunities: Trackingplan offers revenue-sharing models, providing agencies with the opportunity to earn passive income. That way, Agencies can earn additional revenue without extra work.

Question 7

Is Trackingplan suitable for agencies of all sizes?

Accepted Answer

Yes, Trackingplan is the ultimate privacy-first marketing data quality tool designed to meet the diverse needs of agencies of all sizes. Whether you’re a boutique firm specializing in complex technical projects, a small agency managing a variety of accounts, or a medium to large agency with multidisciplinary processes and a wide range of clients, Trackingplan adapts to your requirements. Moreover, Trackingplan offers versatility across different types of agencies: Trackingplan for Analytics and Data Agencies: For Analytics and Data Agencies, Trackingplan empowers both integrators and analysts to maintain the accuracy and reliability of their analytics implementations and reports. By providing real-time monitoring and alerts, Trackingplan ensures that any discrepancies in data tracking are identified and resolved swiftly. This capability allows agencies to present precise analytics to their clients, enhancing trust and credibility. Trackingplan Digital Marketing Agencies: For Digital Marketing Agencies, Trackingplan plays a crucial role in enhancing campaign performance. It helps prevent errors in campaign attribution, which can significantly impact clients' performance metrics and return on investment (ROI). By ensuring accurate tracking and reporting, agencies can make data-driven decisions that optimize their marketing strategies. Seamless Integration and Cost-Effectiveness: With flexible, cost-effective pricing and significant volume discounts, Trackingplan integrates seamlessly into every agency's workflow. This marketing agency tool is designed for scalability, allowing agencies to efficiently monitor multiple sites and apps. By centralizing data quality management, Trackingplan streamlines operations, reduces manual errors, and saves valuable time—enabling agencies to focus on delivering high-quality services to their clients.

Question 8

Which methods for partnering does Trackingplan offer?

Accepted Answer

We offer two primary methods for partnering with Trackingplan. Each is compatible and often both are used simultaneously. Use Trackingplan as an Internal Tool: This method allows partner employees to use Trackingplan for any of their clients. Trackingplan integrates seamlessly into the company workflow, saving time and resources while enhancing the quality of their client's marketing and analytics. As a privacy-first marketing data quality tool, Trackingplan ensures that all data handling meets strict privacy standards, giving both agencies and their clients peace of mind. Moreover, our experience has shown that Trackingplan delivers greater value when monitoring multiple sites and apps. This is why partners have the flexibility to use Trackingplan as part of their internal routines for as many clients as they need. Also, we know that working that way enables upselling mechanisms that are beneficial for the partner and the end client. Pricing for Internal Use: The monthly fee for using Trackingplan as an internal tool is calculated ad-hoc based on an estimate of the number of clients and their estimated traffic, offering significant volume discounts compared to end-client pricing. Moreover, the partner has the power to communicate or not the use of the tool to its clients, as well as charge them with a license cost for the value provided. The only limitation here is that only internal users within the agency can access the Trackingplan dashboards and digests. For pricing examples based on your clients and MAUs, please contact us or book us a call. Trackingplan’s Referral Program: In this method, partners use Trackingplan with specific clients or prospects, expanding their service offerings and earning a 30% revenue share. Here, the partners can incorporate Trackingplan into their services, bundle it with other offerings, or act as advocates or resellers. Sometimes it’s not needed, but our team at Trackingplan will be ready to take care of or help in showing the product to the client, doing the sale, procurement, etc. On the contrary, Trackingplan will never contact an end client without the collaboration of the partner. Pricing for Participating in Trackingplan’s Referral Program: The fee is based on the number of MAUs and monitored properties, and includes volume discounts. It also covers direct support, customizations, and custom integrations, with a typical 6-week Free Proof of Concept (PoC).

Question 9

What type of technical support does Trackingplan offer to agencies?

Accepted Answer

Trackingplan provides extensive technical support to ensure our agencies can effectively use and leverage the full potential of our privacy-first marketing data quality tool. Our support includes the following key components: Comprehensive Training: We train the partner team on how to use and configure Trackingplan for their clients, ensuring that agency staff is well-equipped to maximize the tool's benefits and seamlessly integrate it into their workflows. Proof of Concept (PoC) Support: We offer a 6-week free PoC, allowing agencies to install Trackingplan for some clients and test its efficacy. We highly recommend starting the PoC with a client App or Website with tracking issues. For end clients, we also offer a 6-week Free PoC, and it’s up to the partner to decide how they want to be involved in the process once the introduction is made. Trackingplan’s team can take care of the whole sales, procurement, onboarding, training, and success process. On the contrary, Trackingplan under no circumstances will contact an end client without the collaboration of the partner. Dedicated Support Team: Our support and success team is available to assist with any technical issues, questions, or product enhancements that arise while using Trackingplan. This ensures that agencies can promptly address any challenges and maintain smooth operations.

Question 10

Will the installation script interfere with our client's site or cause security issues?

Accepted Answer

No. The Trackingplan installation script is purpose-built to be lightweight, non-intrusive, and secure—similar to scripts used by trusted observability tools like Datadog and Sentry. At under 10KB, it loads asynchronously, ensuring it never blocks or delays existing page elements or scripts. Delivered as direct source code, the script eliminates any risk of unauthorized modifications and has undergone rigorous security reviews by highly security-conscious clients, including data-driven and privacy-focused organizations. For added transparency, we provide access to the decompiled script under a signed non-disclosure agreement (NDA) upon request. Designed with privacy and performance as priorities, the script operates solely on explicitly declared endpoints, intercepting requests to third-party vendor domains selected for monitoring. It performs local anonymization and masking within the browser or app, without introducing new cookies, storage, or cross-site tracking dependencies. Trackingplan’s script does not collect more data than your site or app already sends to analytics providers. It observes only outgoing requests, forwarding to our backend solely anonymized, relevant data required for anomaly detection—without interfering with your application or compromising user privacy. To learn more about our security measures and commitment to data protection, please refer to our Privacy Hub.

Question 11

How will Trackingplan handle my clients' data?

Accepted Answer

Trackingplan is committed to strict privacy and data security practices. Our platform: Only processes events that are already anonymized and never collects more data than your clients already send to their analytics providers. The SDK inspects locally on the device the network requests your site or app already sends to third-party tools (e.g., Google Analytics, HubSpot, Mixpanel), applying anonymization or masking before forwarding to our backend. On our servers, events are parsed and modeled to detect anomalies indicating implementation errors or third-party tool issues. Client data remains encrypted both in transit and at rest, hosted on hardened AWS services with fine-grained IAM role access controls, and is automatically deleted after 90 days. Our security practices include peer-reviewed code changes, continuous integration and deployment (CI/CD), two-factor authentication (2FA), audit logs, 24/7 monitoring, and GDPR compliance via data processing agreements (DPA) and Standard Contractual Clauses (SCC) for international transfers. To learn more about Trackingplan's privacy and security measures, refer to our Privacy Hub.

Question 12

How can our agency participate in Trackingplan's referral program?

Accepted Answer

We offer two primary methods for partnering: 1) Using Trackingplan as an internal tool: Partner employees can use Trackingplan for any client internally. Pricing is ad-hoc based on estimated MAUs and client properties. 2) Participating in Trackingplan's referral program: Partners promote Trackingplan to clients, earning a 30% revenue share. Our team supports sales, onboarding, and PoCs. Partners retain control over client interactions; Trackingplan never contacts clients without partner collaboration. Both methods can be used simultaneously, maximizing flexibility and revenue opportunities.

Question 13

Can we trial Trackingplan before committing?

Accepted Answer

Sure, we offer a 6-week free Proof of Concept (PoC), allowing agencies to install Trackingplan as a privacy-first marketing data quality tool for select clients and test its efficacy. We highly recommend starting the PoC with a client App or Website that has existing tracking issues to maximize the impact of our solution. For end clients, we also provide a 6-week free PoC. The involvement of the partner in this process is flexible; they can choose how actively they want to engage once the introduction is made. Trackingplan’s team is ready to manage the entire sales process, including procurement, onboarding, training, and ongoing success, ensuring a smooth integration of our tool into their workflow.

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All Your Trackingplan Questions, Answered

Do you collect any data about my users?

How does Trackingplan handle the data it receives when customers use Trackingplan?

Will the installation script interfere with my site or cause security issues?

Where are your servers located?

Does Trackingplan use cookies or user IDs?

What benefits does an agency get from using Trackingplan

Is Trackingplan suitable for agencies of all sizes?

Which methods for partnering does Trackingplan offer?

What type of technical support does Trackingplan offer to agencies?

Will the installation script interfere with our client’s site or cause security issues?

How will Trackingplan handle my clients’ data?

How can our agency participate in Trackingplan’s referral program?

Can we trial Trackingplan before committing?

Can agencies mention or add Trackingplan to their portfolio?

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