Stories
8 stories · newest first- A global enterprise
How a Global Enterprise Discovered That Paid Traffic Was Invisible to Its Analytics
“You can have a perfectly implemented tag, in the right place, firing the right event — and still lose most of your data. If the timing is wrong relative to how real users behave on your specific traffic mix, it is operationally invisible until something makes you look at it differently.”
How CSA (Havas Media Network) Regained Client Trust with Out-of-the-Box Data Quality Monitoring
“We came across exactly the solution we were looking for – and this is rare; it’s not every day you find something so perfectly suited to your problem.”
David Rascón · Data & MarTech Consultant at CSA (Havas Media Network)
How On Top Media Prevented Tracking Breakdowns with Trackingplan
“Before Trackingplan, we spent around five to six hours per project every month just debugging and ensuring data accuracy.”
Álvaro Salmerón · Digital Analytics Consultant at On Top Media
How MicroAnalytics Became a Game Changer by Helping Top Brands Manage Their Analytics QA More Effectively
“What we needed was a solution that could look at real user sessions and provide live or near-live alerts when something wasn’t working as expected.”
Persida Roata · Digital & Analytics Project Manager
How Rethink reduced manual workload through proactive error alerts
“Using Trackingplan for our team translates to saving significant resources—both time and money.”
Bert Reila · Analytics Manager at Rethink
How Fact Keeps Analytics Accurate for a Growing Client Portfolio
“Before Trackingplan, issues could easily go unnoticed for two or three weeks, unless we were constantly checking their tracking or reviewing their data.”
Rasmus Frølund · Founder & CEO at Fact
How Semmántica Simplified Analytics Management with Trackingplan
“Trackingplan is the eye that sees everything, delivering value to our clients even in areas outside our responsibilities.”
Pablo Urueña · Digital Analytics Manager at Semmántica
Scaling Value, Not Time: How Elogia Transformed Its Agency Model Around Value‑Based Partnerships
“We had to find ways to increase our delivery capacity without increasing workload. Trackingplan helped us do that by automating something that used to be fully manual: analytics QA.”
Tanya Recouso · Product Director at Elogia