Install · 30 seconds
One tag in GTM or your <head>, an SDK in your iOS & Android apps, or a server-side connection — working from day one. No schema to define, no rules to write: Trackingplan automatically discovers every event as real users navigate your websites & apps.
How it works
<head>, the iOS or Android SDK, or a server-side hook.<script async src="https://cdn.trackingplan.com/tp.js" data-tp-id="TP1234567"></script>Web
A GTM template or one script tag. Every request your pages send to every provider, captured at the source.
iOS & Android
Lightweight SDKs that watch your analytics and ad SDKs, without changing how you track.
Server-side
CAPI, Measurement Protocol, or your own backend. The same visibility into the hits that never reach a browser.
Nothing to configure
Events, properties, providers and baselines — all discovered automatically. Your tracking plan builds itself as real-user data flows in.
“We came across exactly the solution we were looking for — and this is rare; it’s not every day you find something so perfectly suited to your problem.”
After you install
Real traffic does the setup. From the first hits, Trackingplan monitors every event around the clock, answers any question about your data with the evidence behind it, and writes the reports your team reads.
Monitor
Anomalies, missing properties, broken triggers and consent breaches — caught the moment they appear and posted to the channel that owns them.
Since 11:02, each purchase goes out to TikTok twice from the same tag: once on the Purchase Confirmation pageview and once on the purchase DataLayer event. TikTok’s bidding has been optimizing on a doubled signal for three hours. GA4 and the other pixels are unaffected.
Cause: the 11:02 publish added the purchase DataLayer trigger to TikTok – Purchase without removing Purchase Confirmation, so both match on every order. One trigger to remove in GTM.
Ask
Trackingplan takes care of repetitive questions, reports, and data checks, giving analysts their time back — and everyone else an answer.
No. Meta is missing 1,642 of this week’s 13,172 purchases — 12.5%, all since March 12.
Look at the rest: Google Ads, TikTok and GA4 sit on the DataLayer line all week. Meta drops on the 12th, when the new consent banner moved the Meta pixel into the marketing category: visitors who decline no longer reach it.
The purchases exist, and every other platform received them. Meta’s bidding has been learning from 87% of your orders for three days.
currency: the ones paid with PayPal. The ad platforms count them with no value. Different bug, different owner: the checkout, not the banner.Report
A weekly leads report, a Monday conversion-gap email: the numbers, the chart and what changed, written for the people who read it.
Meta leads fell 40% from Wednesday, when three prospecting campaigns were paused on that platform. It’s a change in the incoming traffic, not in tracking: Google Ads and organic held their level, and every lead form still reaches all three platforms.
FAQ
Wherever your tracking runs. There are three options, and most teams use more than one:
1. Web: a Google Tag Manager template or one asynchronous script tag in your <head>. It captures every request your pages send to every provider.
2. iOS & Android: lightweight SDKs that watch your analytics and ad SDKs without changing how you track.
3. Server-side: CAPI, Measurement Protocol or your own backend, for the hits that never reach a browser.
No. Trackingplan works alongside your existing analytics and marketing implementation. You install the tag or SDK and it observes the traffic your existing stack already generates.
Trackingplan observes the tracking requests generated by real users across your website, apps and server-side stack — including events, properties, pixels, UTMs, consent signals and provider traffic.
Real traffic does the setup. As users navigate your sites and apps, Trackingplan discovers every event, property and provider, builds your tracking plan and schema, and learns your hour-of-day and day-of-week baselines. There is no schema to define and no rules to write.
From then on, monitoring runs 24/7 and alerts land in the channel that owns them, you can ask the agent anything about your data and get an answer with the hits behind it, and reports can be scheduled to the people who read them.
Monitoring starts the moment the first hits arrive. Your tracking plan and schema build themselves from real traffic, so how fast they are complete depends on your volume: high-traffic sites are ready within hours, lower-traffic ones may take a few days to learn stable baselines. You get an email as soon as enough data has been collected and your workspace is ready.
Trackingplan's web tag loads asynchronously and is under 10 KB. It runs independently of your existing tracking and is designed to have minimal impact on page performance. The mobile SDKs are optimized the same way.
Yes. Trackingplan never introduces new tracking mechanisms, never stores personal data and never builds user profiles. It acts as a passive observer of the data you are already sending to your vendors, with strict safeguards against access to personally identifiable information. See the privacy policy for the details.
Yes. Every plan starts with a 14-day free trial, no credit card required. Enterprise teams can also run a free proof of concept against their own stack before committing.
Install
Install Trackingplan and let real traffic do the setup.