Every client’s tracking, audited every day, without a bigger team.

We understand the common challenges agencies face. Things like determining whether the existing data is trustworthy when an agency acquires a new client, maintaining or updating integrations, and knowing whether these changes were successful due to their lack of visibility, or simply knowing when their clients or other agencies made changes that disrupted their operations before it's too late becomes more complex as the number of clients grows.

How Trackingplan Helps Agencies Overcome These Challenges

With Trackingplan, agencies can quickly assess and verify the integrity of their client's existing data, eliminating the need to start over from scratch.

Moreover, it also provides clear visibility into all integration updates and modifications, ensuring that all changes are correctly implemented. Similarly, as Trackingplan continuously monitors for any changes made by clients or other agencies, its system will alert you immediately if there’s any issue.

Yet, by using Trackingplan, agencies can not only overcome these common challenges, but they can also enhance their service offerings, improve efficiency, and boost profitability. That way, by streamlining operations and reducing the time spent on troubleshooting and data verification, agencies can cut costs and find new revenue streams with Trackingplan:

Economic Efficiency

By eliminating the need for manual validations, Trackingplan allows agencies to manage more clients with the same team, helping them operate more cost-effectively.

Strategic Service Expansion & Portfolio Enhancement

Agencies are free to mention and add Trackingplan to their portfolio, adding Trackingplan’s services to ensure the quality of their client's data to drive better results and client satisfaction. In this regard, our solution offers data quality management for agencies as an additional service, enhancing their value proposition and attracting more clients.

This can be done by highlighting how their service includes all the advantages of Trackingplan, by bundling Trackingplan as a part of their core offerings, or by charging Trackingplan’s data quality assurance solution as an extra service. This flexibility allows agencies to demonstrate their commitment to top-notch data quality management and to position themselves as leaders in this field.

Revenue Opportunities

Trackingplan offers revenue-sharing models, providing agencies with the opportunity to earn passive income. That way, Agencies can earn additional revenue without extra work.

Yes, Trackingplan is the ultimate privacy-first marketing data quality tool designed to meet the diverse needs of agencies of all sizes. Whether you’re a boutique firm specializing in complex technical projects, a small agency managing a variety of accounts, or a medium to large agency with multidisciplinary processes and a wide range of clients, Trackingplan adapts to your requirements.

Moreover, Trackingplan offers versatility across different types of agencies:

Trackingplan for Analytics and Data Agencies

For Analytics and Data Agencies, Trackingplan empowers both integrators and analysts to maintain the accuracy and reliability of their analytics implementations and reports. By providing real-time monitoring and alerts, Trackingplan ensures that any discrepancies in data tracking are identified and resolved swiftly. This capability allows agencies to present precise analytics to their clients, enhancing trust and credibility.

Trackingplan Digital Marketing Agencies

For Digital Marketing Agencies, Trackingplan plays a crucial role in enhancing campaign performance. It helps prevent errors in campaign attribution, which can significantly impact clients' performance metrics and return on investment (ROI). By ensuring accurate tracking and reporting, agencies can make data-driven decisions that optimize their marketing strategies.

Seamless Integration and Cost-Effectiveness

With flexible, cost-effective pricing and significant volume discounts, Trackingplan integrates seamlessly into every agency's workflow. This marketing agency tool is designed for scalability, allowing agencies to efficiently monitor multiple sites and apps. By centralizing data quality management, Trackingplan streamlines operations, reduces manual errors, and saves valuable time—enabling agencies to focus on delivering high-quality services to their clients.

We offer two primary methods for partnering with Trackingplan. Each is compatible and often both are used simultaneously.

Use Trackingplan as an Internal Tool

This method allows partner employees to use Trackingplan for any of their clients. Trackingplan integrates seamlessly into the company workflow, saving time and resources while enhancing the quality of their client's marketing and analytics. As a privacy-first marketing data quality tool, Trackingplan ensures that all data handling meets strict privacy standards, giving both agencies and their clients peace of mind.

Moreover, our experience has shown that Trackingplan delivers greater value when monitoring multiple sites and apps. This is why partners have the flexibility to use Trackingplan as part of their internal routines for as many clients as they need.

Also, we know that working that way enables upselling mechanisms that are beneficial for the partner and the end client.

Pricing for Internal Use

The monthly fee for using Trackingplan as an internal tool is calculated ad-hoc based on an estimate of the number of clients and their estimated traffic, offering significant volume discounts compared to end-client pricing.

Moreover, the partner has the power to communicate or not the use of the tool to its clients, as well as charge them with a license cost for the value provided. The only limitation here is that only internal users within the agency can access the Trackingplan dashboards and digests.

For pricing examples based on your clients and MAUs, please contact us or book us a call.

Trackingplan’s Referral Program

In this method, partners use Trackingplan with specific clients or prospects, expanding their service offerings and earning a 30% revenue share. Here, the partners can incorporate Trackingplan into their services, bundle it with other offerings, or act as advocates or resellers.

Sometimes it’s not needed, but our team at Trackingplan will be ready to take care of or help in showing the product to the client, doing the sale, procurement, etc. On the contrary, Trackingplan will never contact an end client without the collaboration of the partner.

Pricing for Participating in Trackingplan’s Referral Program

The fee is based on the number of MAUs and monitored properties, and includes volume discounts. It also covers direct support, customizations, and custom integrations, with a typical 6-week Free Proof of Concept (PoC).

Trackingplan provides extensive technical support to ensure our agencies can effectively use and leverage the full potential of our privacy-first marketing data quality tool. For it, our support includes the following key components:

Comprehensive Training

We train the partner team on how to use and configure Trackingplan for their clients, ensuring that agency staff is well-equipped to maximize the tool's benefits and seamlessly integrate it into their workflows.

Proof of Concept (PoC) Support

We offer a 6-week free PoC, allowing agencies to install Trackingplan for some clients and test its efficacy. For this, we highly recommend starting the PoC with a client App or Website with tracking issues.

For end clients, we also offer a 6-week Free PoC, and it’s up to the partner to decide how they want to be involved in the process once the introduction is made. Trackingplan’s team can take care of the whole sales, procurement, onboarding, training, and success process. On the contrary, Trackingplan under no circumstances will contact an end client without the collaboration of the partner.

Dedicated Support Team

Our support and success team is available to assist with any technical issues, questions, or product enhancements that arise while using Trackingplan. This ensures that agencies can promptly address any challenges and maintain smooth operations.

No. The Trackingplan installation script is purpose-built to be lightweight, non-intrusive, and secure—similar to scripts used by trusted observability tools like Datadog and Sentry. At under 10KB, it loads asynchronously, ensuring it never blocks or delays existing page elements or scripts.

Delivered as direct source code, the script eliminates any risk of unauthorized modifications and has undergone rigorous security reviews by highly security-conscious clients, including data-driven and privacy-focused organizations. For added transparency, we provide access to the decompiled script under a signed non-disclosure agreement (NDA) upon request.

Designed with privacy and performance as priorities, the script operates solely on explicitly declared endpoints, intercepting requests to third-party vendor domains selected for monitoring. It performs local anonymization and masking within the browser or app, without introducing new cookies, storage, or cross-site tracking dependencies.

Trackingplan’s script does not collect more data than your site or app already sends to analytics providers. It observes only outgoing requests, forwarding to our backend solely anonymized, relevant data required for anomaly detection—without interfering with your application or compromising user privacy.

To learn more about our security measures and commitment to data protection, please refer to our Privacy Hub.

Trackingplan is committed to strict privacy and data security practices. Our platform:

• Only processes events that are already anonymized and never collects more data than your clients already send to their analytics providers.
• The SDK inspects locally on the device the network requests your site or app already sends to third-party tools (e.g., Google Analytics, HubSpot, Mixpanel), applying anonymization or masking before forwarding to our backend.
• On our servers, events are parsed and modeled to detect anomalies indicating implementation errors or third-party tool issues.
• Client data remains encrypted both in transit and at rest, hosted on hardened AWS services with fine-grained IAM role access controls, and is automatically deleted after 90 days.
• Our security practices include peer-reviewed code changes, continuous integration and deployment (CI/CD), two-factor authentication (2FA), audit logs, 24/7 monitoring, and GDPR compliance via data processing agreements (DPA) and Standard Contractual Clauses (SCC) for international transfers.

To learn more about Trackingplan's privacy and security measures, refer to our Privacy Hub.

Absolutely. Agencies are free to mention and add Trackingplan to their portfolio.

This can be done by highlighting how their service includes all the advantages of Trackingplan, by bundling Trackingplan as a part of their core offerings, or by charging Trackingplan’s data quality assurance solution as an extra service.

Moreover, Trackingplan will always respect the commercial relationship between agencies and their clients, and under no circumstances will our team make commercial communications to an end client unless the partner explicitly requests to be assisted in showcasing the product, handling sales, and procurement while managing the upselling process.

This ensures that agencies maintain control over their client interactions and preserve the integrity of their client relationships.

Sure, we offer a 6-week free Proof of Concept (PoC), allowing agencies to install Trackingplan as a privacy-first marketing data quality tool for select clients and test its efficacy. We highly recommend starting the PoC with a client App or Website that has existing tracking issues to maximize the impact of our solution.

For end clients, we also provide a 6-week free PoC. The involvement of the partner in this process is flexible; they can choose how actively they want to engage once the introduction is made. Trackingplan’s team is ready to manage the entire sales process, including procurement, onboarding, training, and ongoing success, ensuring a smooth integration of our tool into their workflow.