Resources and Guides

Useful tips and tools related to customer behavior trends & insights, data tracking, and digital strategy.
From Finding Bugs and Regressions to a QA Tool for Analytics: A 2022 Trackingplan Journey
Tracking Plan

From Finding Bugs and Regressions to a QA Tool for Analytics: A 2022 Trackingplan Journey

It has been a wonderful year in Trackingplan and yet, the most challenging one we have faced so far. Now, after the Christmas frenzy and with our batteries recharged, it’s time to reflect on 2022.

6
min read

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Event tracking: the definitive guide
Tracking

Event tracking: the definitive guide

7
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Exploiting the value of data: why Trackingplan was born
Tracking Plan

Exploiting the value of data: why Trackingplan was born

7
min read
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How to create a customer data tracking plan?
Tracking Plan

How to create a customer data tracking plan?

8
min read
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7 signs your analytics tracking is broken and how to fix It
Tracking

7 signs your analytics tracking is broken and how to fix It

7
min read
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What is a tracking plan and why does it matter in business?
Tracking

What is a tracking plan and why does it matter in business?

4
min read
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What is data governance and why do you need it?
Tracking

What is data governance and why do you need it?

6
min read
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