The Death of Third-Party Cookies: Why You Should Care About First-Party Data?

If you’re already preparing yourself for a post-cookie era, take a breath. The end of third-party cookies might bring some changes, but there are still plenty of delicious ways of collecting relevant data about your customers that are - and will remain- very much alive. After decades of consumer mistrust, let's dive into the situation that has spotlighted the need to find trustworthy ways to understand customer behavior and yet satisfy both our customers’ need for protection and our marketing goals.