You didn’t become an analyst to babysit tags. You became one to make sense of the data and drive real impact.
The industry hasn’t made it easy. Everything seems to be manual. Tools are old. Spreadsheets get outdated. Workflows are reactive. Trust is fragile. But you keep going.
You’re held accountable, yet powerless. It’s not just that numbers were wrong—it’s realizing a critical event stopped firing weeks ago… only after performance dropped or clients complained.
And suddenly? It’s your fault.
But how were you supposed to catch it—with no alerting, no automation, and systems that haven’t evolved in years?
You’re expected to spot everything manually, prevent bad data, and still deliver perfect dashboards—all while fighting for respect in the room.
To free you from manual audits.
To protect your campaigns, your users, and your sanity.
To restore trust in numbers, in dashboards, in you.
We aren’t just a software.
We are your first line of defence. Your early warning system.
Your partner in making analytics work the way it was always meant to.
We’re here for the analysts. The explorers. The nerds – the people who care enough to get it right.
Because we believe in giving teams the power to act, not just react.
Because we believe in data you can trust.
Let’s stop settling. Let’s demand more. Together.
What led us into this industry? I think the huge pain we initially felt with other programs."
We exist so no analyst has to stand behind a report they can’t trust.”
We build, we plan, we communicate — but none of it makes sense if we don’t first walk in our customers’ shoes. We listen closely, ask questions, and immerse ourselves in their daily struggles, so that every solution we create truly meets their needs. Because for us, empathy isn’t just a principle — it’s the foundation of how we design products, craft experiences, and guide everything we do.
We start with the customer and work backwards. We measure success not just by usage metrics, but by the confidence and results our customers gain. Their wins inspire our roadmap, their feedback drives our innovation, and their trust validates every choice we make.
We ship quickly, learn constantly, and iterate based on real feedback. Speed isn’t just about delivery — it’s about being curious, experimenting, and learning from what works and what doesn’t. We embrace challenges, adapt on the fly, and continuously refine our approach so that we can respond to customer needs and market changes with agility and confidence.
We care about the data – and the people behind it.
“We had to find ways to increase our delivery capacity without increasing workload. Trackingplan helped us do that by automating something that used to be fully manual: analytics QA.”
“When dealing with large websites, it’s really hard to have a grasp of everything at once as there can be hundreds of trackers and you would normally need to go through them one by one to see what’s wrong.”
"Trackingplan is the eye that sees everything, delivering value to our clients even in areas outside our responsibilities."
“What we needed was a solution that could look at real user sessions and provide live or near-live alerts when something wasn’t working as expected.”
"For me, the key words are confidence and control because it allows me to be involved in different projects while always knowing what’s happening in each one."
