Tracking Made Easy with Centralized Reports

We’ve brought all your most powerful analytics reports together under one roof. Say hello to the new Reports page in Trackingplan — a centralized hub where you can explore your tracking data from every angle, all just one click away from your dashboard.

What’s New

No more jumping between tools to investigate a bug or understand a drop in conversions. Whether you're chasing down missing events, debugging campaign performance, or spotting session anomalies, the new Reports view puts everything at your fingertips.

Why It Matters

When something breaks in your tracking setup — or simply behaves unexpectedly — you need answers fast.

Our redesigned Reports page makes it easier than ever to:

• Analyze data behavior across your site or app
• Investigate event-level issues, pixel drops, or DataLayer misfires
• Validate user journeys in real time
• Spot inconsistencies across domains, devices, UTM sources, and more
• Understand the why behind tracking warnings

With this release, your team gets a clearer, more actionable view of your analytics health, making collaboration and debugging faster and more effective.

What You’ll Find

Here's a quick tour of the powerful tools now grouped under the Reports page:

Data Explorer

Analyze how your data behaves over time — even for newly published events — without waiting for consolidation. Trackingplan’s Data Explorer allows you to filter by properties, metadata, DataLayer values, or attribution to detect unexpected changes and validate implementation.

Tracks Explorer

With Trackingplan’s Tracks Explorer, you’ll get a complete view of user sessions to track and analyze each of your events throughout a user journey. For each track, you can inspect its raw and parsed payload and its DataLayer to see exactly what was sent to your servers and analytics tools, and use Live Mode to monitor hits in real-time as users interact with your site, helping you validate your tracking setup on the spot.

Presence Map

Visualize where your events, pixels, and DataLayer values are firing — and where they aren’t. Trackingplan's Presence Map shows you coverage across pages, UTM parameters, consent settings, and attributions, like country, domain, and device.

Perfect for spotting broken or inconsistent implementations at a glance, this report helps you ensure your tracking is deployed exactly where it should be.

Root Cause Analysis

Struggling to understand what’s behind warnings related to properties missing or not conforming to the validation rules specified? This view allows you to trace issues back to their origin, helping you explore the correlation between a specific warning and other fields that may have influenced it, such as tags, properties, and event attributions.

If you want to fix problems without the guesswork, this is your go-to report.

Advanced Reports

Trackingplan provides Advanced Reports to help you monitor and analyze data relevant to your needs. Ideal for periodic audits or sharing data quality trends with your team or stakeholders.

Session Finder

Search and inspect real user sessions based on specific conditions and timeframes, allowing you to validate and identify gaps in your tracking setup based on real-world user behavior — what events were triggered, in which order, which pixels were fired, and whether any tracking issues occurred.

Built from real-time data captured from actual users navigating your sites and apps, Trackingplan's Session Finder will give you a full picture of the user journey across all platforms and analytics tools — just as it happened.

How to Use It

You’ll find the Reports page in the sidebar of your Trackingplan dashboard. Use it as a launchpad to dig deeper into your data — no matter where the issue hides.

Ready to explore? Give it a try and start exploring!

Got questions or feedback? Our support team is always here to help.

Happy tracking!