Plans that scale with your growth

An expert digital analyst. At intern-level cost.

Get the analytical capacity of an expert without the cost, hiring process, or headcount.

Pay as you grow monthly · billed annually

$249/ month

Only pay for what you need. Estimate your pricing based on your monthly active users.

Monthly active users
50k200k500k
Start 14-day free trial →
What’s included
  • Ask your data in plain language, answers grounded in your real traffic
  • Every event, pixel and parameter monitored 24/7, web and apps
  • Alerts with the root cause, before anyone notices
  • See the full comparison →

Enterprise monthly · billed annually

from$1,750

For large organizations where data is also a regulatory surface.

Talk to sales →
What’s included
  • Everything in Pay as you grow
  • Unlimited environments and real-time API access to your data
  • Premier customer success with SLA
  • Training for your team
  • A dedicated Customer Success Manager
  • See the full comparison →

For agencies

Asksales

For agencies that monitor analytics across multiple clients.

Talk to sales →
What’s included
  • Every client in one workspace, with a unified schema across accounts
  • Reports and automations across all your clients
  • Catch errors before your clients do, web and apps
  • Partner pricing and recurring revenue from monitoring as a service

Power up any plan

Add-ons.

Pairs with Pay as you grow, Enterprise or Agencies

Compliance

Add data-governance monitoring to any plan. Catches what your CMP and analytics don’t, without changing your setup.

Add to plan +
PII monitoring

Detects personally identifiable information leaking into events, pixels and third parties.

Cookies monitoring

Audits every cookie set across pages: first-party, third-party, expirations, vendors.

Consent monitoring

Validates that tags only fire when the right consent is given. CMP-agnostic.

+3 hourssaved daily for analysts
3.2 millionusers tracked today
0.3 billionevents monitored today
855 issuesdetected today

Trusted by 756+ data-driven tech leaders.

David Rascón, Data & MarTech Consultant at CSA (Havas Media Network)We came across exactly the solution we were looking for. And this is rare; it’s not every day you find something so perfectly suited to your problem.David RascónData & MarTech Consultant, CSA (Havas Media Network)Read the story →
Tanya Recouso, Product Director at ElogiaWe had to find ways to increase our delivery capacity without increasing workload. Trackingplan helped us do that by automating something that used to be fully manual: analytics QA.Tanya RecousoElogiaRead the story → Rasmus Frølund, Founder & CEO at FactBefore Trackingplan, issues could easily go unnoticed for two or three weeks, unless we were constantly checking their tracking or reviewing their data.Rasmus FrølundFounder & CEO, FactRead the story → Persida Roata, Digital & Analytics Project Manager at MicroAnalyticsWhat we needed was a solution that could look at real user sessions and provide live or near-live alerts when something wasn’t working as expected.Persida RoataDigital & Analytics Project Manager, MicroAnalyticsRead the story →
On Top MediaÁlvaro Salmerón, Digital Analytics Consultant at On Top MediaBefore Trackingplan, we spent around five to six hours per project every month just debugging and ensuring data accuracy.Álvaro SalmerónDigital Analytics Consultant, On Top MediaRead the story →SemmánticaPablo Urueña, Digital Analytics Manager at SemmánticaTrackingplan is the eye that sees everything, delivering value to our clients even in areas outside our responsibilities.Pablo UrueñaDigital Analytics Manager, SemmánticaRead the story →RethinkBert Reila, Analytics Manager at RethinkUsing Trackingplan for our team translates to saving significant resources, both time and money.Bert ReilaAnalytics Manager, RethinkRead the story →

Our results in numbers

70%

of your analytics capacity goes to work that never makes it into the dashboard: verifying data, maintaining implementations, diagnosing issues, debugging what breaks. It rarely gets seen, but every number depends on it.

This work has to be done. It doesn’t have to be done by you.

  • Capacity
  • Questions waiting in the analyst’s queue0
  • Time to detect a broken eventweeks → minutes
  • Self-serve access to verified marketing datareal-time
  • Performance
  • Ad spend protected from broken conversions100% of budget
  • Improvement in campaign performance20%
  • ROI
  • Your analytics team’s capacity10×
  • Impact of decisions on bad data0

Compare our plans in detail

Explore our feature comparison.

Pay as you grow$249/ monthStart trialEnterprisefrom $1,750Talk to salesFor agenciesAsksalesTalk to sales
Plan
Monthly visitorsFlexible pricing based on MAUsFlexible pricing based on MAUsAsk sales
SeatsStandard rolesAdmin, Read, Write, GuestStandard rolesAdmin, Read, Write, GuestPer client
Environments2UnlimitedUnlimited
Support1 hour live setup help and email supportPremier customer success with SLADedicated partner manager
Monitoring
Automatic error detectionIncludedIncludedIncluded
Marketing pixels reportIncludedIncludedIncluded
Privacy reportIncludedIncludedIncluded
Web, iOS, Android and backendIncludedIncludedIncluded
Google Chrome extensionIncludedIncludedIncluded
Root cause analysisIncludedIncludedIncluded
Daily digestIncludedIncludedIncluded
Data & integrations
Export to spreadsheets or CSVIncludedIncludedIncluded
Import and export using JSON schemaIncludedIncludedIncluded
Real-time API access to your dataNot includedIncludedIncluded
Custom analytics integrationsNot includedIncludedIncluded

Agencies

Maximize your agency’s ROI.

Scale your client portfolio, not your payroll. Take on more clients with the same team while delivering the quality, attention, and reliability every account deserves.

  • More clients, same headcountTrackingplan does the verifying, maintaining and debugging that eats your analysts’ hours, so every account costs you less to serve.
  • Catch errors before your clients doNothing signals churn like a client emailing you about a broken tag. With Trackingplan, every client’s tracking is monitored around the clock, so you are the one raising the flag.
  • Unlock recurring revenueAs a partner, you can turn monitoring into a paid service, adding recurring revenue to your retainers while giving clients more reasons to stay.
Become an Agency Partner →

“Trackingplan is the eye that sees everything, delivering value to our clients even in areas outside our responsibilities.”

Pablo UrueñaDigital Analytics Manager

“Using Trackingplan for our team translates to saving significant resources, both time and money.”

Bert ReilaDigital Analytics Manager

“Before Trackingplan, we spent around five to six hours per project every month just debugging.”

Álvaro SalmerónDigital Analytics Consultant

“Trackingplan has become a strategic ally that enables us to deliver data excellence at scale, anticipate problems before clients do, and maintain the standard of trust that defines the agency’s value.”

Frequently asked questions.

?Does Trackingplan charge an extra fee for seats?
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No. Every plan includes the standard roles (Admin, Read, Write, Guest) for your whole team. Pricing is based on monthly active users, not on seats.

?Is there support offered through live chat, email, or phone?
tp

Pay as you grow includes one hour of live setup help and email support during office hours. Enterprise adds premier customer success with an SLA.

?Is payment information required to access the free trial?
tp

No. The 14-day trial starts without a credit card. You only add payment details if you decide to keep going.

?Are there any limitations on the free plan?
tp

The trial runs on the full Pay as you grow feature set for 14 days. When it ends, pick a plan to keep your monitors, alerts and history running.

Still have questions? Book a 30-minute demo →

Get started

Your expert analyst starts today.

Start free in minutes, no credit card required. Or talk to us and we will size a plan for your traffic and your team.

Start 14-day free trial →Talk to sales