Pricing | Trackingplan

How pricing works

Two things you pay for.

Sessions cover everything Trackingplan monitors. Credits cover the work your digital analytics agent does for you. You can estimate both before you start.

Sessions

What we monitor

One number for your whole account: the sessions on every site and app you connect, added up. You already know it from your analytics tool, and it doesn’t change with how many destinations you monitor.

24/7 monitoring of every destination you add
Anomaly detection on volumes, parameters, and schema
Alerts and daily digests sent to the tools you already use
Specs learned automatically from your real traffic

All included in your sessions fee. Never charged in credits.

Credits

What your agent does

Credits are used when you put your agent to work. Every task uses 1 credit, whatever it is, and one credit is 1€. Every plan includes a monthly allowance, and you can top up in packs of 100 credits for 100€.

Conversation · 1 credit. Ask your team’s performance, consent, and martech questions and get answers grounded in your real traffic
Report · 1 credit. A written analysis of your data, ready to share
Audit · 1 credit. A full check of your implementation, with root causes and fixes

Included credits reset every month; credits you buy stay valid for 12 months. If you run out, only these agent actions pause. Monitoring never stops.

Estimate

See your monthly bill.

Enter the sessions you get in a typical month across all your sites and apps, and the credits you expect to use. Your bill is the plan price, plus any sessions above the included amount in 10€ steps (5,000 sessions on Starter, 20,000 on Growth), plus any packs of 100 credits above your plan’s allowance.

Sessions per month · all sites and apps combined thousand Agent credits per month credits

1 credit per conversation, report, or audit. Leave at 0 if you stay within your plan’s credits.

Not sure how many sessions you have?

Look at the sessions for the last 30 days in your analytics tool and add up all the sites and apps you want monitored. After 2 days of learning from your real traffic, Trackingplan shows your actual number.

Starter

Growth

Enterprise

From 2,000€

Add-ons

Add more when you need it.

Compliance module

Add to plan +

249€/ month per account

Add data-governance monitoring to your plan. Catches what your CMP and analytics don’t, without changing your setup.

PII monitoringDetects personally identifiable information leaking into events, pixels, and third parties.
Cookies monitoringAudits every cookie set across pages: first-party, third-party, expirations, and vendors.
Consent monitoringValidates that tags only fire when the right consent is given. CMP-agnostic.

Starter: Not available
Growth: Add-on available
Enterprise: Included

Credit packs

100€/ 100 credits

Top up when your agent needs more than your plan’s monthly allowance.

100 more tasksConversations, reports, or audits, in any mix. 1 credit each.
Valid for 12 monthsIncluded credits reset every month; credits you buy don’t.
Volume pricing on EnterpriseCredits are set in your contract.

Starter: Available
Growth: Available
Enterprise: In your contract

Compare plans

Everything side by side.

	Starterfrom89€/ monthStart trial	Growthfrom699€/ monthStart trial	Enterprisefrom2,000€/ monthTalk to sales
Plan
Billing	Monthly, renews automatically	Monthly, renews automatically	Annual, 1-year commitment
How you buy	Card, self-serve	Card, or with our team	Sales-led
Sessions and monitoring
Sessions included	300k a month	1M a month	5M a month
Extra sessions	10€ per 5,000200€ per 100k	10€ per 20,00050€ per 100k	Volume pricing
Recommended up to	600k a month	3.5M a month	No limit
Sites and apps	Up to 5	Up to 20	Unlimited
24/7 monitoring, anomaly detection, alerts, and daily digests	Included	Included	Included
Agent credits
Agent credits included	50 a month	250 a month	From 1,000 a month
Extra credits	100€ per 100	100€ per 100	Volume pricing
Credits per task	1 credit per conversation, report, or audit1 credit = 1€	1 credit per conversation, report, or audit1 credit = 1€	1 credit per conversation, report, or audit1 credit = 1€
Support and add-ons
Support	Community Slack channel	Email support	Dedicated Slack channel and named CSM
Onboarding	Self-serve	1 onboarding session	Onboarding and training
Compliance module	Not available	Add-on, 249€ / month	Included

Agencies

Running analytics for several clients?

Become an Agency Partner: sell Trackingplan as part of your services and earn up to 30% revenue share.

If you manage several clients, all their sites and apps add up too.

More clients, same headcountTrackingplan does the verifying, maintaining, and debugging that eats your analysts’ hours, so every account costs you less to serve.
Catch errors before your clients doNothing signals churn like a client emailing you about a broken tag. With Trackingplan, every client’s tracking is monitored around the clock, so you are the one raising the flag.
Unlock recurring revenueAs a partner, you can turn monitoring into a paid service, adding recurring revenue to your retainers while giving clients more reasons to stay.

Become an Agency Partner →

“Trackingplan is the eye that sees everything, delivering value to our clients even in areas outside our responsibilities.”
Pablo UrueñaDigital Analytics Manager, Semmántica

“Using Trackingplan for our team translates to saving significant resources, both time and money.”
Bert ReilaAnalytics Manager, Rethink

“Trackingplan has become a strategic ally that enables us to deliver data excellence at scale, anticipate problems before clients do, and maintain the standard of trust that defines the agency’s value.”
David RascónData & Martech Consultant, Havas Media Network

FAQ

Questions about pricing.

?Which plan should I choose?

Start with Starter if you monitor up to 5 sites or apps, stay under 600k sessions a month, and are happy with community support. Choose Growth if you need onboarding, email support, up to 20 sites or apps, or up to 3.5M sessions a month. Choose Enterprise above that, or if you buy through procurement and want a named CSM and the Compliance module included.

?How does the free trial work?

Trackingplan first learns your specs from your real traffic for 2 days. After that you get a 7-day free trial, 9 days in total, to put your agent to work.

?What counts as a session?

A session is a visit to one of your sites or apps, as seen by Trackingplan. Sessions are added up across all the sites and apps in your account. If you manage several clients, all their sites and apps add up too. It doesn’t matter how many destinations each session sends data to.

?Is monitoring included, or do I pay extra for it?

Monitoring, anomaly detection, alerts, and daily digests are part of the sessions fee on every plan. They never use credits.

?What are credits, and what do they buy?

Credits cover the work your agent does for you. Every task uses 1 credit, whether it’s a conversation, a report, or an audit, and one credit is 1€.

Starter includes 50 credits a month, Growth 250 and Enterprise 1,000 or more. Need more? Buy packs of 100 credits for 100€. Included credits reset every month; credits you buy stay valid for 12 months.

?What happens if I run out of credits?

Only the agent actions that use credits pause until you top up or your allowance resets. Monitoring, alerts, and daily digests keep running. Monitoring never stops.

?What happens if I go over my included sessions?

You pay for the extra sessions in small 10€ steps, so a little more traffic means a little more on your bill: 10€ per 5,000 sessions on Starter (200€ per 100k) and 10€ per 20,000 on Growth (50€ per 100k). For example, 330k sessions on Starter is 149€. Nothing stops when you go over: your service keeps running and you keep paying per step.

We recommend Starter up to 600k sessions a month and Growth up to 3.5M, because above those volumes the next plan costs less. Enterprise has volume pricing.

?What counts as a site or app?

Each website or app you connect to Trackingplan counts as one, however many environments (production, staging, and so on) send data. If you manage several clients, all their sites and apps add up too. Starter includes up to 5, Growth up to 20, and Enterprise is unlimited.

?What does the Compliance module cover?

PII, cookies, and consent monitoring: it catches what your CMP and analytics don’t, without changing your setup. It is an add-on on Growth at 249€ a month per account, however many sessions, sites, or apps you have. Included on Enterprise and not available on Starter.

?How is billing handled?

Prices are available in EUR and USD, VAT excluded. Starter and Growth are monthly plans. They renew automatically each month, and each month’s bill follows that month’s sessions. There is no annual plan for Starter or Growth.

Enterprise is an annual contract with a 1-year commitment.

?I’m an agency. How does pricing work for me?

Agencies use the same plans. As an Agency Partner, you sell Trackingplan as part of your services and earn up to 30% revenue share. Every client sits in one workspace with a unified schema across accounts. If you manage several clients, all their sites and apps add up too.

Can’t find your answer? Talk to our team →

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We learn your specs

Put your agent to work

Two things you pay for.

What we monitor

What your agent does

See your monthly bill.

Add more when you need it.

Everything side by side.

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Questions about pricing.

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