Trackingplan for IT Teams

Real-time analytics implementation QA for dev teams tired of

sprint-breaking data bugs

Validate your analytics implementations in real time, automate QA, and debug tracking issues without recreating complex user environments – all while eliminating last-minute bug fixes, and endless back-and-forth.

Everything’s Automated, Except Your Tracking

Your stack is modern. Your pipelines are automated. But tracking validation? Still a manual afterthought. That’s a risk. One that hits production too often.

Real-time visibility into your analytics releases

See exactly what’s firing and how during analytics deployments, catching errors immediately and not weeks later when data is already lost. Think of it as a QA layer that runs 24/7, validating every tracking implementation automatically, so you don’t have to.

Debug tracking faster by exploring real user sessions

Debugging tracking errors shouldn’t mean spending hours trying to reproduce what went wrong in the browser.
Explore real sessions and payloads with full visibility into what was sent, what wasn’t, and why.
No emulators. No need to replicate the issue or the user’s environment. Just actual data from real users navigating your sites or apps, with all the context you need to fix it fast.

Debug tracking faster by exploring real user sessions

Debugging tracking errors shouldn’t mean spending hours trying to reproduce what went wrong in the browser.
Explore real sessions and payloads with full visibility into what was sent, what wasn’t, and why.
No emulators. No need to replicate the issue or the user’s environment. Just actual data from real users navigating your sites or apps, with all the context you need to fix it fast.

Protect your sprints from unexpected tracking issues

Tracking problems often surface too late — breaking dashboards, triggering urgent bug fixes, and derailing your team’s priorities. Trackingplan helps you catch issues as they happen, so tracking issues never blow up into a full-on emergency.

Live-debug your tracking in real time

Watch hits flow into your website or app as they happen, with instant visibility into the payloads being sent.
And when when testing a new implementation or troubleshooting tracking issues in high-traffic environments, simply isolate your session to focus on your own interactions.

Protect your sprints from unexpected tracking issues

Tracking problems often surface too late — breaking dashboards, triggering urgent bug fixes, and derailing your team’s priorities. Trackingplan helps you catch issues as they happen, so tracking issues never blow up into a full-on emergency.

How it Works

Think of Trackingplan as your always-on assistant that makes sure your tracking implementations are accurate and reliable.

Install it in minutes

Just copy and paste a lightweight JavaScript snippet into your Tag Manager or embed our SDK in your app.
No event definitions. No custom rules. Trackingplan kicks in immediately, out-of-the-box, working with your existing setup.

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It learns passively from real user traffic

As soon as it’s installed, Trackingplan starts listening passively to your real user traffic to reverse-engineer your tracking schema. It automatically detects event patterns, anomalies, and maps all events, properties, and destinations, without manual input needed.

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Continuous checks, without lifting a finger

With continuous 24/7 monitoring, Trackingplan watches your analytics around the clock, spotting changes and issues the moment they happen — be it a front-end update, a tag change, a pixel that went offline, or anything else.

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The only way to check if tracking was working properly was by opening the browser console and manually validating and debugging everything. And even then, there were numerous errors I couldn’t emulate on my own device.

Álvaro Salmerón
Digital Analytics Consultant at OnTop Media
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FUNCTIONALITIES

Map your actual data, not your specs

Forget outdated docs or spreadsheets. Trackingplan builds a live, accurate model of what’s truly firing in production — exactly how your users interact with your app.

Deliver trusted insights without wasting time on manual audits

Your implementations 100% audited around the clock with real-time, real user data
Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging
See everything. Miss nothing. Let automation flag issues before they cost you.
Any question?
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