Say goodbye to manually checking your analytics, marketing pixels, and campaigns. Trackingplan automatically detects issues and changes in your data collection process in real time.
Monitor new or missing events and pixels, anomalous traffic drops or peaks in your events and campaigns, and set custom thresholds to receive alerts tailored to your needs.
Detect missing properties, incorrect property types, unexpected property values in Regexes and Enums, and complex rules like conditionals or cross-event conditions.
Spot attribution errors – like UTM naming convention errors, campaign tagging issues, and missing or offline pixels– before they hurt your performance.
Identify data privacy breaches and compare events based on consent mode to stay proactive against regulatory issues.
Validate event sequences, and compare page variations and tracking discrepancies in event and property hits before errors slip through the cracks in production.
Trackingplan's Debug Warning, Data Explorer and Track Explorer empower you to trace back any of these problems and analyse data samples.
Leave the theory behind and start working on what’s implemented by being automatically provided with an always-updated picture of your actual analytics schema.
Be automatically notified whenever your properties, events, and user acquisition data don’t conform to your specifications.
Detect abnormal variations in your event traffic, like missing events, hit drops, or events with more/less hits than expected.
Set up complex validation functions and be notified every time your properties don’t conform to them.
Never let another campaign go out of control by receiving warnings anytime your campaigns don’t meet the custom rules you’ve defined.
Set up validation rules to monitor campaign tagging and ensure accurate ROAS calculations.
Know where issues compromising the quality of your data have occurred, why, and how you can fix them in record time.
See the behavior of all your property values to analyze their evolution over time.
Be provided with real data generated by visitors engaging with your events when debugging errors or exploring your data.
All you need to know about the status of your digital analytics and marketing campaigns at the beginning of your workday.
Ensure only the right information goes to the right people.
Share event status and specs to bridge the communication gap between product, business, and marketing people.
See at a glance if your site is collecting private data from your users.
Keep an eye on your Martech stack by being automatically notified if a pixel leaves a page of your site or is completely disconnected.
Attribute errors to a version change to identify where your warnings have ocurred effortlessly.
Run Trackingplan on staging or development to detect mistakes before reaching production.
Ensure your test executions do not break your analytics before going into production with Trackingplan’s Plug & Play functionality.
Consult the status of your tests using GitHub Actions.
Access your tracking plan and export it to use it however you want, wherever you want.
Extend Trackingplan's detection capabilities by adding completely customizable tags to label your data.
Distinguish your warnings by their custom tag value; release version, test name, build number, app version...
Create conditions for your properties to decide if a specification validation is going to be performed or not depending on its values.
Validate your events with more granularity with separate traffic analysis and data validation specifications.
Channel your focus where it matters most.
When a new pixel is reported in any of the SaaS tools used in your frontends for the first time.
Be notified as soon as something changes or breaks in your events to detect, root-cause, and resolve issues in record time.
Immediately discovers and alerts you when an event stops or something is affecting you.
