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Not Set' or Direct traffic in GA4? Here’s how to fix it

Name: Not Set' or Direct traffic in GA4? Here’s how to fix it
Uploaded: 2025-06-06T12:00:00+02:00
Duration: 3 min
Description: Struggling with “not set” or too much “Direct” traffic in GA4? Use Tracks Explorer to fix and diagnose session attribution errors.

Struggling with “not set” or too much “Direct” traffic in GA4? Use Tracks Explorer to fix and diagnose session attribution errors.

Seeing “not set” or too much “Direct” traffic in your GA4 reports?

You might be dealing with session start errors—a common issue that can break attribution, inflate session counts, and damage decision-making.

In this video, we’ll show you how to:

- Diagnose session tracking problems in Google Analytics 4 (GA4)

- Fix misfiring session starts that lead to incorrect traffic sources

- Use Trackingplan’s Tracks Explorer to inspect real session data and catch errors in real time

- Ensure your attribution is accurate and your reporting reliable

Learn more about it in this blog post.