3 min

Not Set' or Direct traffic in GA4? Here’s how to fix it

Name: Not Set' or Direct traffic in GA4? Here’s how to fix it
Uploaded: Jun 12, 2025
Duration: 3 min
Description: Seeing “not set” or too much “Direct” traffic in GA4? Learn how to diagnose and fix session start errors using Trackingplan’s Tracks Explorer for accurate attribution and reporting.

Seeing “not set” or too much “Direct” traffic in GA4? Learn how to diagnose and fix session start errors using Trackingplan’s Tracks Explorer for accurate attribution and reporting.

Seeing “not set” or too much “Direct” traffic in your GA4 reports?

You might be dealing with session start errors—a common but critical issue that can break attribution, inflate session counts, and damage decision-making.

In this video, we’ll show you how to:

- Diagnose session tracking problems in Google Analytics 4 (GA4)

- Fix misfiring session starts that lead to incorrect traffic sources

- Use Trackingplan’s Tracks Explorer to inspect real session data and catch errors in real time

- Ensure your attribution is accurate and your reporting reliable

Read the full blog post.

Learn more about Trackingplan's Tracks Tracks Explorer.