Keeping your consent data accurate just got easier. Trackingplan now automatically detects consent configurations from four additional Consent Management Platforms — Axeptio, iubenda, Borlabs, and ConsentManager — so your analytics data stays aligned with user consent without any extra setup.
Why Consent Detection Matters
Consent signals sit at the intersection of data accuracy and compliance. When your analytics platform doesn't recognize the CMP your site uses, consent states go undetected — and that creates blind spots in your tracking data, makes it harder to validate that events are only firing when they should, and adds manual work to every audit.
Expanding automatic detection means less time spent configuring consent context manually, and more confidence that your data reflects what users actually agreed to.
The Solution: Automatic Detection for Axeptio, iubenda, Borlabs, and ConsentManager
Trackingplan now natively detects consent configurations from these four platforms alongside the CMPs already supported:
- Axeptio — popular across European e-commerce and media sites.
- iubenda — widely used by businesses needing GDPR and CCPA-compliant consent flows.
- Borlabs — a common choice for WordPress-based sites.
- ConsentManager — a flexible CMP used across a range of industries and markets.
Once detected, consent context flows through Trackingplan automatically — no manual mapping, no extra configuration.
How to Enable It
- Update your Trackingplan SDK to v1.41.1 or higher.
- That's it — if your site uses Axeptio, iubenda, Borlabs, or ConsentManager, detection is automatic from that version onwards.
Need further assistance? Our support team is here to help!
Happy Tracking!