The Presence Map now highlights empty or missing states in addition to what’s present.
- Monitor consent compliance: Group events by Google Consent Settings or Data Layer Analytics Storage to verify if data is sent from locations or sessions where consent hasn’t been granted.
- Pixels: Track whether CMPs or other consent mechanisms correctly control pixel firing.
- UTM Presence: Quickly detect untagged traffic or missing campaign parameters, helping marketing and analytics teams ensure all traffic is accurately tracked and attributed.
Metrics include:
- Granted %: Pages/events where consent is explicitly granted.
- Missing or Empty %: Pages/events where consent data is missing, empty, or not properly set.