Journey Explorer

Complete visibility into your users data, every step of the way

Monitor every event and session in real time, review historical snapshots, and catch anomalies in real-time to ensure accurate, trustworthy analytics.

See everything your users do in real time, without missing a beat

From real sessions to historical snapshots and real-time alerts, Trackingplan gives you full visibility into your data.
Tablet screen showing an event tracking dashboard with event statuses like WARN and OK, event names, session IDs, and full URLs, plus a Live mode toggle switch turned on.

Just real-time data from your actual users

Forget about synthetic journeys or pre-configured tests. Trackingplan captures in real time every action your real users take to see exactly how they interact with your site and apps, even for those tricky cases that are impossible to reproduce manually.
Smartphone screen showing trackingplan app with warnings for add_to_cart traffic drop, missing ITEM_ID, and META Pixel issues.

Shift from reactive to proactive

Stop waiting for a dashboard to look weird — or for someone to complain — to realize two weeks later that tracking is broken. Trackingplan monitors your implementation 24/7 and alerts you as soon as something stops firing, starts sending unexpected values, or silently disappears.

A Daily Footprint of What Happened

Trackingplan provides a complete, daily snapshot of your DataLayer and events, letting teams review historical states days or weeks later to map incidents to production changes, defend your work with clear evidence, and resolve issues proactively—without getting caught in endless debates over accountability.
Google Analytics 4 dashboard showing overview, events, properties, attributes, and pages with warnings and release distribution data.

Privacy-first tracking you can trust

Trackingplan continuously monitors your tracking setup with privacy and compliance at its core, notifying you if it detects any personal or sensitive data being collected or forwarded to your analytics tools and giving you visibility into cookies and user consent to help you stay compliant with GDPR, CCPA, and other privacy regulations.
Tablet screen showing Trackingplan's Privacy Report with sections on Highly Sensitive Personal Information and Sensitive Personal Information, listing data types like social security number, credit card, and email.

Catch Traffic & Specification Anomalies in Real Time

Monitor your analytics continuously and get real-time alerts when traffic or spec patterns deviate unexpectedly. React immediately, analyze ongoing trends, and fix issues before they impact your data or decisions.

Explore real sessions, skip the browser pain

Debugging tracking shouldn’t mean spending hours reproducing issues in the browser. Trackingplan automatically captures every edge-case scenario, letting you explore real user sessions, events, and flows.
Tracking dashboard interface showing filter options for date, destination, event, status, and session ID with a list of 14 event results on the right.
Screen showing a Tracks Explorer interface with filters for Date, Destination, Event, Status, Session ID, and Extra Columns, and a toggle for Live mode enabled.

Explore real sessions. Skip the browser pain

Debugging tracking shouldn’t mean spending hours trying to reproduce what went wrong in the browser.
Explore real sessions and payloads — from the Data Layer to the destination — with full visibility into what was sent, what wasn’t, and why.
No emulators. No need to replicate the issue or the user’s environment. Just actual data from real users navigating your sites or apps, with all the context you need to fix it fast.

Stop wasting time on manual QA

Forget about checking spreadsheets, debugging in the console, or comparing payloads by hand. Trackingplan continuously monitors your actual tracking setup — your GTM, pixels, GA4 events, Meta, TikTok, and custom tags — in real time, across every environment. Think of it as a QA layer that runs 24/7, validating every event automatically — so you don’t have to.
User interface of Trackingplan showing Google Analytics 4 events with status, names, daily hits, and properties listed.

How it Works

Think of Trackingplan as your always-on AI assistant that makes sure your marketing data is always compliant, accurate, and reliable.
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Install it in minutes

Just copy and paste a lightweight JavaScript snippet into your Tag Manager or embed our SDK in your app.

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It learns from your real user traffic

As soon as it’s installed, Trackingplan starts listening to your real user traffic to understand exactly how your tracking works – identifying patterns, detecting anomalies, and automatically mapping all events, properties, and destinations across tools – without manual input needed.

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Continuous checks, without lifting a finger

With continuous 24/7 monitoring, Trackingplan watches your analytics around the clock, spotting changes and issues the moment they happen — be it a front-end update, a tag change, a pixel that went offline, or anything else.

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Trusted by 485+ data-driven tech leaders
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If something broke, it was difficult to prove whether the issue was ours or someone else’s. And without historical data, we couldn’t show evidence of how things were before and after a change.

David Rascón
Data & MarTech Consultant
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Read their story

Let’s see if we’re a match—data-style.

This isn’t a sales call—just a chance to understand what matters most to you, discuss any data quality concerns you may have, and share practical ways Trackingplan could support your goals (if it makes sense).
Any question?
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