New Advanced Reports to Keep Consent Tracking Under Control

Trackingplan just got more powerful for consent monitoring.

With our new Advanced Reports, you can now monitor consent across analytics events, marketing pixels, and personalization tools, ensuring compliance with GDPR, CCPA, and other regulations.

These reports allow you to proactively detect consent issues, audit your tracking setup, and optimize your workflows—helping your team save time while keeping your data collection fully compliant.

What’s New

Consent Percentages Report

The Consent Percentages Report calculates the percentage of times consent was NOT granted for each of your defined consent categories.

• Quickly validate your CMP configuration.
• Ensure no analytics, marketing, or personalization data is sent without permission.
• Detect potential gaps in your consent collection at a glance.

Use this report to verify that your website or app correctly respects user consent preferences. For example, you can confirm that users who deny marketing consent aren’t tracked by ad pixels or analytics tools.

By reviewing the percentages regularly, you can spot patterns, identify configuration issues, and make sure all tracking respects user choices.

Tip: Combine this with the Consent Counts Report to get both a percentage-based overview and the actual volume of tracking activity.

Consent Counts Report

While the Percentages Report tells you how often consent is denied, the Consent Counts Report shows how much tracking activity occurs under granted vs. denied consent.

• Audit tracking behavior across multiple categories, destinations, and regions.
• Detect misconfigurations in your CMP or tag manager.
• Ensure your data collection practices align with user consent at a granular level.

This report is ideal for teams managing multiple domains, apps, or regions. You can easily see which events or destinations are sending data without consent and take immediate action to correct it.

Together, the Consent Percentages and Consent Counts Reports provide a complete picture of your consent compliance, helping you maintain trust with users and meet regulatory requirements effortlessly.

For a deeper dive into managing cookies and maximizing consent monitoring with Trackingplan, check out our documentation.

If you have any questions or need further guidance, please contact our support team.