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Changelog

Ensuring Compliance from Day One with Meta & TikTok Recommended Specs

Automatically apply event and property specs, get early warnings, and fix discrepancies before they impact your analytics in your TikTok and Meta providers.

Released February 25, 2025 · 2 min read

Trackingplan automatically applies event and property specifications based on the recommendations from your Analytics and Marketing tools, providing early specification warnings to help you quickly correct discrepancies and maintain high data quality standards.

With our latest update, we’ve expanded our recommended specs support to include Meta and TikTok, ensuring your tracking remains effortlessly aligned with best practices.

What does this mean for you?

From the moment you install Trackingplan, our algorithm starts discovering and documenting all the traffic you’re sending to your entire analytics, product, and marketing stack.

During this initial warm-up phase, Trackingplan observes your events’ traffic behavior and analyzes specifications for each property. This learning process enables Trackingplan to understand your unique data structure, identify patterns, detect anomalies, and surface hidden insights.

However, with our Recommended Specs feature, Trackingplan delivers early specification warnings. These warnings do not require a learning phase, meaning that any non-compliant Meta, TikTok, or GA4-specified events and properties will be flagged immediately.

This proactive approach allows you to address tracking issues as soon as they arise, reducing the risks of incomplete or incorrect implementations and ensuring your data quality remains intact from day one.

Supported Specifications

Beyond Google Analytics 4 Recommended Events, our latest update now supports:

…and more are on the way! Let us know which tools you'd like us to support next—whether it’s Adobe Analytics, Google Ads, or any other platform—by reaching out to our support team.

With Trackingplan’s Recommended Specs, you can ensure that your event tracking aligns with best practices from the moment Trackingplan starts collecting data—no learning phase required!

By leveraging these predefined specifications, Trackingplan helps you detect and fix discrepancies before they impact your analytics, giving you confidence in your data quality and compliance across platforms like GA4, Meta, and TikTok.

To learn more about how Recommended Specs enhance your workflow, check out our documentation.

Need help? Our support team is always here to assist you!

‍Trackingplan is committed to improving how you track and optimize your data. Stay tuned for more updates that help you maintain perfect tracking accuracy across all your digital channels!

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