Trackingplan now reads spend, campaigns and the results each platform reports from a connected ad account, on eleven platforms: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Snapchat Ads, Pinterest Ads, Microsoft Ads, X Ads, Amazon Ads, Apple Search Ads and Reddit Ads.
Amazon Ads covers Sponsored Products, Sponsored Brands and Sponsored Display. Where a platform separates link clicks from other clicks, clicks are the link clicks. Conversions follow each platform's own definition. TikTok Shop GMV Max campaigns are not included.
Who it is for: paid media teams and the agencies that run their clients' campaigns.
Where: connect an account in Settings, Connect; see Ad accounts in Connect. More on the use case: Protect your ad spend.