What should I do if my UTM parameters are not tracking correctly?

If your UTM parameters aren’t working as expected, consider these troubleshooting steps:

• Check URL Structure: Ensure URLs begin with “https://” and that UTM parameters are structured correctly.
• Confirm Parameter Accuracy: Double-check for any typos or inconsistencies in your UTM tags, as these can disrupt tracking.
• Avoid Special Characters: Refrain from using spaces or special characters in UTM parameters, as they can break links.
• Test URLs Before Launching: Always test your URLs before launching a campaign to verify that all UTM parameters are tracked correctly in your analytics tool.

Following these steps can help you maintain accurate tracking and avoid common UTM issues.