Campaign Tagging

What campaign parameter is not available by default in Google Analytics?

Before answering what campaign parameter is not available by default in Google Analytics, let’s take some seconds to understand what campaign parameters are and why these are crucial to tracking the effectiveness of your campaign paid media efforts.

These parameters are used for marketing teams to credit conversions to their source, medium, and other details, allowing them to look for trends and patterns that work to be able to allocate resources effectively in their next online campaigns.

Consequently, by the following parameters to your URLs, Google Analytics will be able to identify which sources drive the most valuable traffic to your website to help you answer where have you acquired your users from.

The common campaign parameters used in Google Analytics are:

  1. utm_source: Identifies the source of the traffic (e.g., search engine, newsletter, etc.).
  2. utm_medium: Specifies the medium of the traffic (e.g., CPC, email, etc.).
  3. utm_campaign: Identifies a specific product promotion or strategic campaign.
  4. utm_term: Used for paid search campaigns to identify specific keywords that triggered the ad.
  5. utm_content: Used for A/B testing and content-targeted ads to differentiate ads or links that point to the same URL.
  6. utm_id: Campaign ID used to identify a specific campaign or promotion, required for GA4 data import.
  7. utm_source_platform: Specifies the platform directing traffic to an Analytics property, such as Search Ads 360 or Display & Video 360.

What Campaign Parameter Is Not Available By Default In Google Analytics?

However, it's important to note that the 'Utm_adgroup' campaign parameter is not included in the default settings of Google Analytics.

The absence of this specific parameter highlights the significance of customization for in-depth tracking of campaigns. This customization enables website owners to gain detailed insights from the platform, empowering them to optimize their website strategies accordingly. Now that you are aware of the campaign parameter not present by default in Google Analytics, you can explore how to leverage other available parameters for making informed, data-driven decisions.

With Trackingplan, you can ensure you’ll never let another campaign go out of control by using naming convention alerts to set rules to monitor campaign tagging.

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