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Can lead to non-compliance and inaccurate data, as user preferences may not be respected.
Makes analytics unreliable, potentially causing poor decision-making.
Challenges segmenting users or measuring campaigns accurately.
Creates conflicting data in analytics, CRM, and marketing tools.
Prevents proper handling of users withdrawing consent, increasing compliance risk.
Ensures every event includes the correct CookieScript consent status for compliance.
Guarantees analytics and marketing tools only process data users agreed to share.
Flags events that fire before consent is granted, enabling quick corrections.
Centralizes revocations and updates across all channels, simplifying audits and monitoring.
Trackingplan detects the consent state for each event, ensuring only approved data is collected.
Yes, it flags any events fired before consent, helping prevent compliance issues.
Yes, consent data is automatically passed to all connected tools while respecting user choices.
It tracks changes in consent status and flags events that no longer comply with user preferences.
Yes, all consent states and associated events are displayed in the Trackingplan dashboard for easy auditing.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
