Causes compliance risks and inaccurate data collection, as user preferences aren’t respected.
Leads to gaps in analytics and misinformed business decisions.
Makes it challenging to segment users or measure campaign performance accurately.
Creates conflicting data between analytics, CRM, and marketing tools.
Prevents proper handling of users withdrawing consent, increasing legal risk.
Ensures every event includes the correct CookieBot consent status for compliance.
Guarantees that analytics and marketing tools only process data users agreed to share.
Flags events fired before consent is granted, allowing quick corrections.
Centralizes revocations and updates across all channels, simplifying audits and monitoring.
Trackingplan highlights missing or mismapped consent categories, ensuring events are only fired according to user preferences.
Yes, it flags any events occurring before consent is granted, reducing compliance risk.
Absolutely, it ensures consent data is correctly passed to all connected platforms.
It tracks changes in consent status and flags events that no longer comply with user preferences.
Yes, the Trackingplan dashboard displays all consent states and associated events for easy auditing and monitoring.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
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