Avoid errors and improve data quality in OneTrust

Consent Management

OneTrust is a leading privacy and consent management platform that helps businesses stay compliant with global data regulations. To ensure that tracking complies with user preferences and legal frameworks, it’s essential that consent mechanisms are correctly integrated with your data collection setup. Trackingplan monitors and validates your OneTrust configuration to guarantee compliance without compromising tracking quality.

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COMMON PROBLEMS

Most common mistakes when using OneTrust

Incorrect Consent Tagging

Challenge: If tracking tags fire before users have given their consent, it can lead to violations of privacy regulations and erode user trust in your website or app.

Impact: Non-compliant tracking can result in legal penalties and damage your brand's reputation. Users may feel their privacy is not being respected, leading to increased opt-outs, decreased engagement, and a potential loss of customer loyalty.

Inconsistent Behavior Across Regions

Challenge: If different legal requirements aren't consistently enforced across various geographical areas, it can create gaps in your compliance efforts.

Impact: This inconsistency can lead to some regions being non-compliant with local regulations, potentially resulting in legal penalties, fines, and damage to your brand's reputation in those areas. It also creates complexity in managing your global operations and ensuring uniform standards.

Misaligned Consent Signals

Challenge: If your tracking tools don't correctly recognize the consent signals provided by OneTrust, it can lead to the collection of user data without proper authorization.

Impact: This misalignment can result in breaches of privacy regulations, potentially leading to legal penalties and a loss of user trust. Collecting data without consent undermines transparency and can damage your brand's reputation, impacting user engagement and loyalty.

Manual QA and No Alerts

Challenge: If you don't have automation in place, teams rely on manual testing to identify tracking issues related to user consent.

Impact: This manual process can be time-consuming and prone to human error, potentially leading to delays in detecting and fixing consent-related problems. Without automated alerts, these issues might go unnoticed for extended periods, increasing the risk of regulatory violations and damaging user trust.

Lack of Version Control

Challenge: If you don't have version control for your consent banner behavior or tag conditions, changes can go live without being noticed, potentially impacting your compliance status.

Impact: Without a system to track and manage changes, it becomes difficult to understand what modifications were made, when, and by whom. This lack of visibility can lead to unintended consequences, such as non-compliant banner configurations or tags firing incorrectly, increasing the risk of regulatory issues and user mistrust.

Consent-Based Tag Validation

Validates that all tags respect consent choices and are blocked appropriately until consent is granted.

Regional Behavior Monitoring

Checks tracking behavior by region to ensure that GDPR, CCPA, and other legal requirements are met.

Consent Signal Propagation

Ensures that consent preferences are properly passed to all relevant tags and tools.

Automated Alerts for Compliance Risks

Sends real-time alerts when tags fire without consent or behave differently than expected.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with OneTrust

Trackingplan integrates with your OneTrust setup to ensure all tracking is consent-aware and compliant.

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Support

Frequently asked questions about OneTrust

How does Trackingplan ensure tracking tags comply with OneTrust consent management?

Trackingplan continuously audits your tracking tags to verify they only fire after OneTrust consent is granted, preventing unauthorized data collection and helping you stay fully compliant with privacy regulations.

Can Trackingplan detect if tags bypass OneTrust consent settings?

Yes, Trackingplan monitors your website and alerts you immediately if any tracking tags fire without respecting OneTrust consent preferences, minimizing risks of privacy violations and fines.

How does Trackingplan help maintain OneTrust compliance during site updates?

Whenever you update your website or deploy new tags, Trackingplan automatically verifies that all tracking remains aligned with OneTrust consent rules, reducing compliance errors after changes.

Can Trackingplan integrate OneTrust consent data with analytics tracking?

Trackingplan ensures that your analytics platforms only receive data from users who have given consent through OneTrust, maintaining clean and compliant datasets for accurate reporting.

Still have questions?

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Happy tracking, happy clients

Because life’s too short for tedious data work

Pablo Urueña

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Bert Reila

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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Real-time alerts to stay in the loop about any errors or changes in your analytics, pixels, and campaign tagging

See everything. Miss nothing. Let automation flag issues before they cost you.

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