Leads to compliance risks and inaccurate data collection since user preferences may not be respected.
Results in gaps in analytics and misinformed business decisions.
Makes it challenging to segment users and measure campaigns accurately.
Generates conflicting data between HubSpot, analytics, and marketing tools.
Prevents proper handling of users withdrawing consent, increasing legal and operational risks.
Ensures every event includes the correct HubSpot CMP consent status for compliance.
Guarantees analytics and marketing tools only process data users agreed to share.
Flags any events fired before consent is granted, allowing immediate corrections.
Centralizes revocations and updates across all channels, simplifying audits and monitoring.
Trackingplan detects the consent state for each event, ensuring only approved data is collected.
Yes, it flags any events fired before consent, helping prevent compliance issues.
Yes, consent data is automatically passed to all connected platforms while respecting user preferences.
It tracks changes in consent status and flags events that no longer comply with user preferences.
Yes, all consent states and associated events are displayed in the Trackingplan dashboard for easy auditing and monitoring.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation
