
Challenge: Misconfigured events in Stripe can result in incorrect transaction data being tracked.
Impact: Skewed revenue and inaccurate financial reporting, leading to faulty decision-making in sales forecasting and campaign performance analysis.
Challenge: Missing key steps in the payment flow, such as failed transactions or payment method changes.
Impact: Incomplete data leads to misinformed funnel analysis, making it difficult to optimize the user’s payment journey.
Challenge: Improper attribution of purchases from different channels, such as incorrect UTM parameters.
Impact: Poor campaign performance insights and missed opportunities for optimizing acquisition strategies.
Challenge: Updates to your Stripe API or integrations can unintentionally break event tracking.
Impact: Missing transaction or payment data, which compromises revenue reporting and customer behavior analysis.
Challenge: Not tracking refunds or chargebacks properly within Stripe.
Impact: Financial discrepancies that could lead to inaccurate profit margins or reporting errors.
Monitor and validate transaction data from Stripe to ensure every purchase and refund is captured accurately.
Track every step in the payment process, from initiation to payment confirmation, to ensure all critical events are captured.
Ensure that purchases are correctly attributed to the right marketing campaigns and sources.
Receive immediate alerts when tracking data from Stripe is missing or misconfigured, enabling quick resolution.
Trackingplan provides real-time monitoring of Stripe payment events, sending immediate alerts if issues occur so you can respond swiftly and maintain accurate financial data.
Yes, Trackingplan validates that Stripe purchases and transactions are properly attributed to your marketing campaigns, helping you measure ROI more precisely.
Trackingplan performs data validation without needing direct access to your Stripe data, ensuring full privacy compliance while improving tracking accuracy.
Because life’s too short for tedious data work
Achieve more by getting rid of manual processes and validations
Reduction of measurement error resolution time
Hours saved per month per FTE
Reduction in data errors in reports
Improvement in campaign performance
Efficiency increase in marketing automation


