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Avoid errors and improve data quality in Stripe

Stripe is a leading payment processor, and ensuring that every transaction is accurately tracked is vital for optimizing your business’s revenue and financial analytics. However, even minor discrepancies in event tracking or misconfigurations in your setup can lead to misleading data and skew your financial reports. Trackingplan automatically audits your Stripe implementation, ensuring that all transactions, purchases, and other key user actions are properly tracked and attributed.

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COMMON PROBLEMS

Most common mistakes when using Stripe

Incorrect Transaction Tracking

Challenge: Misconfigured events in Stripe can result in incorrect transaction data being tracked.

Impact: Skewed revenue and inaccurate financial reporting, leading to faulty decision-making in sales forecasting and campaign performance analysis.

Failure to Track Payment Steps

Challenge: Missing key steps in the payment flow, such as failed transactions or payment method changes.

Impact: Incomplete data leads to misinformed funnel analysis, making it difficult to optimize the user’s payment journey.

Inaccurate Purchase Attribution

Challenge: Improper attribution of purchases from different channels, such as incorrect UTM parameters.

Impact: Poor campaign performance insights and missed opportunities for optimizing acquisition strategies.

Silent Data Loss During API Updates

Challenge: Updates to your Stripe API or integrations can unintentionally break event tracking.

Impact: Missing transaction or payment data, which compromises revenue reporting and customer behavior analysis.

Failure to Capture Refunds or Chargebacks

Challenge: Not tracking refunds or chargebacks properly within Stripe.

Impact: Financial discrepancies that could lead to inaccurate profit margins or reporting errors.

Automated Transaction Tracking

Monitor and validate transaction data from Stripe to ensure every purchase and refund is captured accurately.

Real-time Payment Flow Monitoring

Track every step in the payment process, from initiation to payment confirmation, to ensure all critical events are captured.

Cross-channel Attribution Validation

Ensure that purchases are correctly attributed to the right marketing campaigns and sources.

Instant Alerts for Missing Data

Receive immediate alerts when tracking data from Stripe is missing or misconfigured, enabling quick resolution.

HOW TRACKINGPLAN HELPS

How Trackingplan solves your problems with Stripe

Trackingplan ensures that Stripe’s payment data is correctly tracked, validated, and attributed, offering automated solutions for monitoring and fixing issues as they arise.

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Support

Frequently asked questions about Stripe

How can I monitor my events in real time with Stripe?

Trackingplan provides real-time monitoring of Stripe payment events, sending immediate alerts if issues occur so you can respond swiftly and maintain accurate financial data.

Does Trackingplan improve campaign attribution for Stripe?

Yes, Trackingplan validates that Stripe purchases and transactions are properly attributed to your marketing campaigns, helping you measure ROI more precisely.

Is Trackingplan privacy-compliant when monitoring Stripe?

Trackingplan performs data validation without needing direct access to your Stripe data, ensuring full privacy compliance while improving tracking accuracy.

Still have questions?

Can’t find the answer you’re looking for? Chat to our support team.

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Happy tracking, happy clients

Because life’s too short for tedious data work

Digital Analytics Manager

Trackingplan is the eye that sees everything, delivering value even in areas outside our responsibilities."

Digital Analytics Manager

"Using Trackingplan for our team translates to saving significant resources—both time and money."

Álvaro Salmerón

Digital Analytics Consultant

“Before Trackingplan, we spent around five to six hours per project every month just debugging."

Our results in numbers

Achieve more by getting rid of manual processes and validations

From weeks to hours

Reduction of measurement error resolution time

90%

Hours saved per month per FTE

30h

Reduction in data errors in reports

80%

Improvement in campaign performance

15%

Efficiency increase in marketing automation

25%

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See everything. Miss nothing. Let automation flag issues before they cost you.

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