Compare Trackingplan vs. Dataonduty

Considering alternatives to Dataonduty? See what’s the difference between Trackingplan and Dataonduty to compare and choose the right solution for your needs.
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Know which solution fits your needs best

Data On Duty

Data On Duty provides robust solutions for web and app tracking, focusing on monitoring, testing, and ensuring compliance with privacy laws. It offers features such as user consent monitoring, cookie audits, and data leak prevention, helping businesses stay compliant with GDPR, CCPA, and other privacy regulations. Additionally, Data On Duty supports the verification of marketing tags, allowing businesses to maintain accurate tracking setups while safeguarding user privacy.

Trackingplan

Trackingplan provides automated observability for your digital analytics, helping you detect and resolve tracking issues in real time. With seamless integration, it offers real-time data validation, root cause analysis, and error alerts for analytics, marketing pixels, and campaigns. Designed for marketers, analysts, and developers, Trackingplan ensures data accuracy and privacy compliance, enabling real-world environment monitoring by providing insights from actual user interactions rather than simulated scenarios. This allows you to explore the behavior of your data, visitors' journeys, and sessions in real-time, including data from pixels and other integrated tools.

comparison

Find Your Perfect Tool Match

Maintenance
Initial setup
Automated Monitoring & Testing
Web
App
DataLayer
Analytics & Marketing Tags
data governance
Data Quality Management
Automated Alert System
Verification rules to validate your tracking
UTM and event naming conventions validation
GA4 destination limits & implementation warnings
Root Cause Analysis
Session tracker
AI Debugger
Issue lifecycle management
Chrome extension
integration at CI/CD Flows
data privacy
User consent monitoring 
Cookie audit
Data leaks prevention
New technologies detection
Compliance with privacy laws (GDPR, CCPA...)
data behaviour
Explore data in real time
Explore any user session
Explore marketing tags
Observability
Reproduce user journeys
Track frontend releases
Track tag manager releases
pricing
Pricing
Dataonduty
Manual (Import, design, generate, and modify your tagging plans)
User scenarios
Not available
Features
Number of users
Total credit limit
Individual user analytics
Behaviour analytics
Reporting
Daily reports
Weekly reports
Monthly reports
Custom reports
Maintenance
Initial setup
Monitoring & Testing
Web
App
DataLayer
Analytics & Marketing Tags
Data Governance
Data Quality Management
Automated Alert System
Verification rules to validate your tracking
UTM and event naming conventions validation
GA4 destination limits & implementation warnings
Root Cause Analysis
Session tracker
AI Debugger
Issue lifecycle management
Chrome extension
integration at CI/CD Flows
Data Privacy
User consent monitoring 
Cookie audit
Data leaks prevention
New technologies detection
Compliance with privacy laws (GDPR, CCPA...)
Data Behavior
Explore data in real time
Explore any user session
Explore marketing pixel data
Observability
Reproduce user journeys
Track frontend releases
Track tag manager releases
Pricing
Pricing
Features
Number of users
Total credit limit
Individual user analytics
Behaviour analytics
Reporting
Daily reports
Weekly reports
Monthly reports
Custom reports
Dataonduty
Maintenance
Initial setup
Manual (Import, design, generate, and modify your tagging plans)
Automated Monitoring & Testing
Web
App
DataLayer
Analytics & Marketing Tags
Trackingplan
Maintenance
Initial setup
Automatic (provides you with an overview of your analytics and web/app tracking)
Automated Monitoring & Testing
Web
App
DataLayer
Analytics & Marketing Tags
trackingplan

Web and App governance made easy

Automate error detection and root cause analysis in every environment without the manual hassle.
Smartphone screen showing trackingplan app with warnings for add_to_cart traffic drop, missing ITEM_ID, and META Pixel issues.

Plug & Play Installation

Trackingplan automatically provides an overview of your analytics and tracking setup right after its installation, eliminating the need for manual configuration.

Real-Time Data & Observability

Explore the behaviour of your data and your visitors' journeys and sessions in real-time, including data collected through pixels and any other integrated tools, without waiting for analytics platform consolidation.
Dashboard screen showing active marketing campaigns with warnings, campaign names, channels, and recent user activity graphs.

Real-Time Data & Observability

Explore the behaviour of your data and your visitors' journeys and sessions in real-time, including data collected through pixels and any other integrated tools, without waiting for analytics platform consolidation.
Dashboard screen showing active marketing campaigns with warnings, campaign names, channels, and recent user activity graphs.
Screenshot of a Trackingplan dashboard showing detected pixels and trackers for different website paths with color-coded dots for various ad systems like Facebook Pixel, Google Ads, and Google Analytics.

Advanced Validation & Root Cause Analysis

With GA4 destination limits and implementation warnings, verification rules to enforce consistent naming conventions in UTM parameters and events, and robust root cause analysis capabilities, Trackingplan delivers reliable data quality management and streamlined troubleshooting for seamless analytics performance.
Feature imageFeature imageFeature imageFeature image

It's not that I have to set up every single scenario. Trackingplan picks up everything automatically, allowing us to see the data, dig into it, look into specific events and sessions, and see everything automatically without us configuring things on our own.

Persida Roata
Digital & Analytics Project Manager
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Read their story

Trackingplan vs. our Competitors

See how Trackingplan differentiates from our competitors.

Let’s see if we’re a match—data-style.

This isn’t a sales call—just a chance to understand what matters most to you, discuss any data quality concerns you may have, and share practical ways Trackingplan could support your goals (if it makes sense).