
Data On Duty provides robust solutions for web and app tracking, focusing on monitoring, testing, and ensuring compliance with privacy laws. It offers features such as user consent monitoring, cookie audits, and data leak prevention, helping businesses stay compliant with GDPR, CCPA, and other privacy regulations. Additionally, Data On Duty supports the verification of marketing tags, allowing businesses to maintain accurate tracking setups while safeguarding user privacy.
Trackingplan provides automated observability for your digital analytics, helping you detect and resolve tracking issues in real time. With seamless integration, it offers real-time data validation, root cause analysis, and error alerts for analytics, marketing pixels, and campaigns. Designed for marketers, analysts, and developers, Trackingplan ensures data accuracy and privacy compliance, enabling real-world environment monitoring by providing insights from actual user interactions rather than simulated scenarios. This allows you to explore the behavior of your data, visitors' journeys, and sessions in real-time, including data from pixels and other integrated tools.








It's not that I have to set up every single scenario. Trackingplan picks up everything automatically, allowing us to see the data, dig into it, look into specific events and sessions, and see everything automatically without us configuring things on our own.
Synthetic scans can miss real user issues. Trackingplan monitors real interactions in real time.
Manual UTM and campaign checks are slow and error-prone. Trackingplan detects inconsistencies automatically.
Predefined plans need manual review for changes. Trackingplan validates live tracking automatically.
Manual model setup, data exports, and rule configuration make anomaly detection complex. Trackingplan automonitors real user interactions and validates tracking in real time.
Manual thresholds and delayed notifications can miss issues. Trackingplan provides real-time alerts for anomalies and broken tracking.