Monitor Your Data Quality in Looker Studio

We’ve just launched the Trackingplan Connector for Looker Studio — a powerful, flexible way to bring your tracking health data straight into Google’s BI tool. Now you can visualize, share, and take action on data quality insights without ever leaving your Looker Studio dashboards.

For a quick walkthrough on how it works and how to install it, watch this video.

Why It Matters

Whether you’re a marketing analyst, product manager, or data engineer, you already rely on tools like Looker Studio to keep an eye on performance. But what about the quality of the data driving those dashboards?

With this new native connector, you can:

• Get a real-time overview of tracking health across all your websites, apps, or clients.
• Spot issues faster with automated scores and filters.
• Streamline team collaboration by sharing one source of truth for tracking quality.

No more switching between tools or forwarding digests. Just open your dashboard and get the full picture—instantly.

What You Get

The connector pulls in all the powerful insights from your Trackingplan's dashboard and Trackingplan's Daily digests — and makes them even more interactive.

Here’s what you’ll see (and can customize):

Per-Plan View

Explore each plan individually with:

• Total number of events
• Events with warnings
• Starred events with issues
• Unique parameters detected
• A Data Quality Score (0 to 100) to quickly assess tracking health

Global View (Perfect for Agencies & Multi-Brand Teams)

Managing multiple websites, apps, or clients? The Global View helps you:

• Compare scores across all your plans at a glance
• Prioritize fixes where they matter most
• Eliminate guesswork and manual checks

You can also filter by provider (GA4, Segment, etc.), track changes over time, and dive into detailed issue trends by event or parameter.

How It Works

Get up and running in just a few clicks:

1. Copy our pre-built Looker Studio report: Trackingplan Template
2. Authorize the Trackingplan community connector
3. Log in to your Trackingplan account
4. Choose your plans — and watch your own data populate the dashboard
5. Enable Community Visualizations to unlock all charts

Designed for Teams Who Care About Data Quality

This connector is ideal for:

• Agencies juggling multiple client properties
• E-commerce teams running complex tagging setups
• Product teams tracking app performance across platforms
• Anyone who wants a single source of truth for analytics accuracy