Does Trackingplan use cookies or user IDs?

No, Trackingplan does not store or collect any personal data.

We are fully committed to respecting user privacy and maintaining compliance with global privacy regulations such as GDPR, CCPA, and HIPAA. Trackingplan only observes the data your site or app is already sending to analytics or marketing tools—and only for the purpose of monitoring tracking quality and detecting implementation issues.

Here’s how Trackingplan handles identifiers and user data:

• Cookies: Trackingplan does not use cookies. Our SDK only uses local storage to keep it working locally, but never to identify users across different sessions or transmits that information to their servers.
• User IDs: If your site or app sends user IDs to your analytics or ad vendors, Trackingplan will inspect these requests as part of its monitoring. However, these IDs are never stored, linked, or enriched with additional information. All data is anonymized or masked on the user’s device before being forwarded for analysis.
• Fingerprinting: Trackingplan does not use any form of fingerprinting. We do not collect device characteristics, behavioral patterns, or any other data used to generate unique identifiers.

In short: Trackingplan never introduces new tracking mechanisms, never stores personal data, and never builds user profiles. We act only as a passive observer of the data you're already sending to your vendors, with strict safeguards in place to prevent access to personally identifiable information (PII).

If you have questions about how Trackingplan handles data privacy or want to review the decompiled script under NDA, please contact our support team. For a complete overview of our privacy and security measures, please visit our Privacy & Security documentation.