Even though first-party data makes easier the process of staying compliant with privacy laws and regulations, the truth is that you will still need to prove that your company is ethically collecting data.
What’s more, in a world where privacy is becoming a must after decades of consumer mistrust, providing consumers with clear data privacy policies and transparent terms and conditions is crucial if you don’t want them to disengage with your brand.
Not only this, but you can also face significant legal risk – particularly in light of groundbreaking consumer privacy laws such as the GDPR and the CCPA.
Trackingplan’s data quality and governance system facilitates your organization's compliance with the increasing complexity of the regulatory environment to help you establish robust data governance policies and, thus, prevent risks with noncompliance while anticipating future requirements proactively.
For it, Trackingplan’s Privacy Report has been designed to allow you to see at a glance if there is private data your site is collecting from your users and forwarding to third parties.
Personal data – like user emails, IP addresses, SSNs, credit cards, and so on – will be automatically spotted and labeled here to help you detect any possible privacy issue or security-sensitive data that should not have been collected or forwarded to your analytics services.