How can I secure PII for Privacy and Compliance with Trackingplan?

Trackingplan provides robust tools to help you secure personally identifiable information (PII) and maintain compliance with privacy regulations:

• On-device PII masking: The Trackingplan SDK applies masking rules locally on the user’s device before any data leaves the browser or app. You can configure these rules using extensible regular expressions or predefined vendor-specific patterns to identify and anonymize sensitive data like email addresses, phone numbers, and more.
• Privacy Audit: This feature continuously scans all outbound requests for any accidental PII leaks. It logs the affected fields, the specific pages or events, and the user’s consent status, giving you visibility into potential privacy risks.
• Manual review and tuning: You have full control to review and adjust anonymization patterns and PII filters as needed to ensure they stay effective and accurate for your tracking setup.
• Consent enforcement: Trackingplan respects user consent signals, such as Google Consent Mode and CCPA opt-out flags. When enabled, it prevents sending data for users who have opted out, ensuring compliance with privacy laws.

These built-in features allow you to monitor, detect, and prevent the exposure of PII, helping your organization stay privacy compliant.

For full details, please refer to our Privacy & Security documentation or check our Privacy Hub.